Promotion Marketing Committee (ANA & Gold Marketing Solutions Provider Members)
Description & Purpose
The core of promotion marketing is still sampling, couponing, premiums, sweepstakes and more but the focus now is on integrating these promotions into the overall marketing plan that includes deepening customer engagement with events, sponsorships, social media and experiences. Beyond driving trial through traditional methods, promotions can be held in physical environments at special events such as concerts, festivals, sporting events, cultural/tribal events and in the field, such as in grocery or department stores. Interactions in the field allow immediate purchases. The growth and integration of social media into consumer marketing plans has made recursive marketing an essential component of promotion marketing as brands give their customers the power to promote their products, driving advocacy and authenticity.
The Promotional Marketing Committee is for members who lead marketing initiatives in their organization. We will drive industry thought leadership, share innovations and expertise, and facilitate discussion on topics to influence better decision making. The Committee will provide a forum for members to learn about the latest promotion marketing innovations via interaction with their peers and additional perspectives from invited promotion marketing thought leaders on current topics.
Committee Chairs:
Adam Sandler, Director of Digital Marketing, NBTY
Tracy Drelich, Marketing Activation Manager, BP Lubricants
Ken Krasnow, VP, Omni-Channel Marketing, Henkel
ANA staff managing the Promotional Marketing Committee are Richard Feldman and Alexa Henderson.
Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Level Marketing Solutions Provider Membership. There are no costs to join or attend meetings.
Stay informed with the ANA Brand Activation SmartBrief, focusing on the key content pillars of brand activation: influencer, commerce, relationship, content, promotion, and experiential marketing. Sign up now for summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared.
Name | Title | Company |
---|---|---|
Russell Brown (Co-chairperson) | President Consumer Products Promotions & Ad Sales | Valiant Entertainment |
Michelle Acosta-Donovan | Director, Sponsorship, Promotions, & Events | LG Electronics, U.S.A., Inc. |
Lauren Albright | Regional Marketing Manager | CertaPro Painters |
Mark Allen | Senior Vice President, Marketing | YA |
Terese Arenth | Partner | Moritt Hock & Hamroff LLP |
Michael Arpino | Procurement Marketing & Media Services Manager | Unilever United States, Inc. |
Jordan Bate | Assistant Marketing Manager; Coleman | Perdue Farms Inc. |
Mary Benedum | Vice President, Marketing Strategy | Kohl's Corporation |
Matt Boge | Procurement Category Manager, Customer Marketing | Diageo Americas, Inc. |
Nikki Bogopolskaya | Head Of Sales Insights & Analytics | Foursquare |
Monti Bray | Manager, Creative + Brand Strategy | Foursquare |
Bill Brown | Marketing Services Manager | McKee Foods Corp. |
Michael Carpenter | Procurement Supplier Performance Manager, Customer Marketing | Diageo North America, Inc. |
Deborah Cassera | Digital Director | MYN North America |
Kristin Clauson | Director, Partnership Development | Share Our Strength - No Kid Hungry |
Tanya Coventry-Strader | Formerly of Habitat for Humanity | |
Risa Crandall | VP Strategy Sales | Aki Technologies |
Chris Cubba | VP, Managing Director-NY | PrizeLogic |
Clarissa Currie | Lord & Taylor | |
Daniel DAngelo | Account Executive | Hispanicize Media Group |
JJ de Swardt | NexusNinja | Life In Mobile |
Heather DeCato | New Business Development | Ventura Associates International, LLC |
Annie DeKraker | Senior Manager, REGGIE Awards | ANA |
Abbey Dodd | Senior Brand Strategist | Vistaprint |
Garrett Dolgon | Promotional Sales Manager | Fandango Rewards LLC |
Tracy Drelich | Promotion Manager | BP Lubricants/Castrol |
Marie-Eve Dube | Marketing Manager | Aldo Group Inc. |
Yana Duman | VP, Brand Strategy | CertaPro Painters |
Sandra Edelman | Partner | Dorsey & Whitney LLP |
Jeni Fahy | Community Manager | Vesta |
Richard Feldman | Vice President Global Expositions | Semi Americas |
Krista Forsberg | VP of Marketing Services | YA Engage |
Melissa Freimark | Brand Manager | Lansinoh Laboratories Inc |
Christa Gapinski | In-Store Marketing Sr Manager | Kohl's Department Stores |
Andrew Geisler | Director of Business Development | CTL Global, Inc. |
Craig Gottlieb | Senior Vice President, Business Development | Hotwire PR |
Keith Green | Vice President, Marketing and Commercial Sales | Guinness World Records North America, Inc. |
Erica Harrison | Packaging Administrator/Promotions Coordinator | McKee Foods Corp. |
Hailee Hoffman | Account Director, Brand Media | 84.51 |
Bruce Hollander | EVP/CMO | Don Jagoda Associates, Inc. |
Prudence Hopkins | Director, National Sales, Midwest | Six Flags Entertainment |
Heather Iafrate | Marketing Manager | Norseland Foods, Inc. |
Stacy Jensen | Associate Director, Apis Studio Program and Agency Management | Novo Nordisk Pharmaceuticals, Inc. |
Charlene Joese | Director, Consumer and Field Marketing | The Pampered Chef |
Nicole Johnson | E-commerce Account Manager | KIND LLC |
Jodi Kaiser Kerr | Vice President, Strategy and Business Development | Realtime Media |
Mark Karlan | VP, E-Commerce & Marketing | Master Cutlery |
Michael Kaufman | Senior Vice President, Brand & Media | ANA |
Lauren Kiley | Marketing Associate | Crisp |
David Kluft | Partner | Foley Hoag LLP |
Paul Kontonis | Chief Marketing Officer | Revry |
Frank Kroger | Vice President, Client Marketing | Valassis Communications, Inc. |
Lucyna Kuncik | Asst. Vice President Consumer Promotions/Strategic Alliances | L'Oréal USA |
Darcy Kurtz | VP, Product Marketing | MailChimp |
Hope Lansing | Field Market Manager | MedMen |
Lisa Lantz | Director, Strategic Solutions | SCA Promotions |
Lynn LaRocca | Chief Experience Officer | New York Racing Association |
Michael Lieberman | Chief Strategy Officer | Kinetic Worldwide |
John Lim | Chief Executive Officer | linknexus |
Rob Lyons | Director Marketing, Partner Promotions | Madison Square Garden Company |
Lisa Manhart | Executive Vice President, Chief Marketing Officer | Ventura Associates International, LLC |
Mary Marinelli | Category Manager | American Express Travel Related Services Company, Inc. |
Marc Mathies | Thought Leadership & Insights Manager | Vericast |
Kim McGough | Sr. Manager, Consumer Activation | Johnson & Johnson Consumer Products Company |
Laura Miller | Partner | Kilpatrick Townsend & Stockton LLP |
Michelle Ng | CEO | MYN North America |
Kaydi Osowski | Associate | Dorsey & Whitney LLP |
Hector Pages | VP, Business Development | in/PACT |
Michael Park | Brand Manager | LG Electronics |
Jillian Pipkorn | Sr. Manager, Promotional Strategy | Kohl's Department Stores |
Kelly Platt | Vice President | The Marketing Arm |
Ramsay Rawson | Senior Manager, Imaging and Production | Lord & Taylor |
Anne Rector | Manager, Innovation Development | Keurig Dr Pepper |
KL Robertson | ||
Kristin Salone | Director, Brand Management, Sponsorships & Events | Travelers Insurance |
Adam Sandler | Director, Digital Marketing & Strategy - Sports & Active Nutrition | NBTY, Inc. |
Brooke Schad | Contact Specialist III | PNC Bank, N. A. |
Jim Selden | SVP of Marketing | Quotient |
Rick Shuman | Manager, Consumer Promotions | L'Oréal USA |
Brian Slattery-Gaston | VP, Consumer Marketing | House Party, Inc. |
Christina Speck | Senior Director, Consumer Strategy and Activation | Aetna Inc. |
Cristan Strus | Marketing Manager for New Markets | Highmark Health |
Kevin Sullivan | Director of Business Development | CTL Global, Inc. | Fielday Marketing |
Tracey Tague | Vice President Account Service | The Marketing Arm |
Jonathan Tieken | Practice Lead - Sampling | Bazaarvoice |
John Tieszen | Vice President, Managing Director | MarketingLab, Inc. |
Michael Torre | Account Manager | Vesta |
Chris van Roden | Digital Account Executive | Realtime Media |
Alexander Vandenberghe | Social Media Strategist Assistant | MYN North America |
Kate Weis | Sr Marketing Mgr | Time Inc. |
Anne Westpheling | Director of Partnerships and Business Development | Gwynnie Bee |
Jeffrey Wilgus | Director, Marketing In Store Experience | Kohl's Corporation |
Rachel Wininger | Sales Associate | Wylei |
Rhona Wulf | Vice President, Sales | Marketing Evolution |
-
Name
Russell Brown (Co-chairperson)Title
President Consumer Products Promotions & Ad SalesCOMPANY
Valiant Entertainment -
Name
Michelle Acosta-DonovanTitle
Director, Sponsorship, Promotions, & EventsCOMPANY
LG Electronics, U.S.A., Inc. -
Name
Lauren AlbrightTitle
Regional Marketing ManagerCOMPANY
CertaPro Painters -
Name
Mark AllenTitle
Senior Vice President, MarketingCOMPANY
YA -
Name
Terese ArenthTitle
PartnerCOMPANY
Moritt Hock & Hamroff LLP -
Name
Michael ArpinoTitle
Procurement Marketing & Media Services ManagerCOMPANY
Unilever United States, Inc. -
Name
Jordan BateTitle
Assistant Marketing Manager; ColemanCOMPANY
Perdue Farms Inc. -
Name
Mary BenedumTitle
Vice President, Marketing StrategyCOMPANY
Kohl's Corporation -
Name
Matt BogeTitle
Procurement Category Manager, Customer MarketingCOMPANY
Diageo Americas, Inc. -
Name
Nikki BogopolskayaTitle
Head Of Sales Insights & AnalyticsCOMPANY
Foursquare -
Name
Monti BrayTitle
Manager, Creative + Brand StrategyCOMPANY
Foursquare -
Name
Bill BrownTitle
Marketing Services ManagerCOMPANY
McKee Foods Corp. -
Name
Michael CarpenterTitle
Procurement Supplier Performance Manager, Customer MarketingCOMPANY
Diageo North America, Inc. -
Name
Deborah CasseraTitle
Digital DirectorCOMPANY
MYN North America -
Name
Kristin ClausonTitle
Director, Partnership DevelopmentCOMPANY
Share Our Strength - No Kid Hungry -
Name
Tanya Coventry-StraderTitle
Formerly of Habitat for HumanityCOMPANY
-
Name
Risa CrandallTitle
VP Strategy SalesCOMPANY
Aki Technologies -
Name
Chris CubbaTitle
VP, Managing Director-NYCOMPANY
PrizeLogic -
Name
Clarissa CurrieTitle
COMPANY
Lord & Taylor -
Name
Daniel DAngeloTitle
Account ExecutiveCOMPANY
Hispanicize Media Group -
Name
JJ de SwardtTitle
NexusNinjaCOMPANY
Life In Mobile -
Name
Heather DeCatoTitle
New Business DevelopmentCOMPANY
Ventura Associates International, LLC -
Name
Annie DeKrakerTitle
Senior Manager, REGGIE AwardsCOMPANY
ANA -
Name
Abbey DoddTitle
Senior Brand StrategistCOMPANY
Vistaprint -
Name
Garrett DolgonTitle
Promotional Sales ManagerCOMPANY
Fandango Rewards LLC -
Name
Tracy DrelichTitle
Promotion ManagerCOMPANY
BP Lubricants/Castrol -
Name
Marie-Eve DubeTitle
Marketing ManagerCOMPANY
Aldo Group Inc. -
Name
Yana DumanTitle
VP, Brand StrategyCOMPANY
CertaPro Painters -
Name
Sandra EdelmanTitle
PartnerCOMPANY
Dorsey & Whitney LLP -
Name
Jeni FahyTitle
Community ManagerCOMPANY
Vesta -
Name
Richard FeldmanTitle
Vice President Global ExpositionsCOMPANY
Semi Americas -
Name
Krista ForsbergTitle
VP of Marketing ServicesCOMPANY
YA Engage -
Name
Melissa FreimarkTitle
Brand ManagerCOMPANY
Lansinoh Laboratories Inc -
Name
Christa GapinskiTitle
In-Store Marketing Sr ManagerCOMPANY
Kohl's Department Stores -
Name
Andrew GeislerTitle
Director of Business DevelopmentCOMPANY
CTL Global, Inc. -
Name
Craig GottliebTitle
Senior Vice President, Business DevelopmentCOMPANY
Hotwire PR -
Name
Keith GreenTitle
Vice President, Marketing and Commercial SalesCOMPANY
Guinness World Records North America, Inc. -
Name
Erica HarrisonTitle
Packaging Administrator/Promotions CoordinatorCOMPANY
McKee Foods Corp. -
Name
Hailee HoffmanTitle
Account Director, Brand MediaCOMPANY
84.51 -
Name
Bruce HollanderTitle
EVP/CMOCOMPANY
Don Jagoda Associates, Inc. -
Name
Prudence HopkinsTitle
Director, National Sales, MidwestCOMPANY
Six Flags Entertainment -
Name
Heather IafrateTitle
Marketing ManagerCOMPANY
Norseland Foods, Inc. -
Name
Stacy JensenTitle
Associate Director, Apis Studio Program and Agency ManagementCOMPANY
Novo Nordisk Pharmaceuticals, Inc. -
Name
Charlene JoeseTitle
Director, Consumer and Field MarketingCOMPANY
The Pampered Chef -
Name
Nicole JohnsonTitle
E-commerce Account ManagerCOMPANY
KIND LLC -
Name
Jodi Kaiser KerrTitle
Vice President, Strategy and Business DevelopmentCOMPANY
Realtime Media -
Name
Mark KarlanTitle
VP, E-Commerce & MarketingCOMPANY
Master Cutlery -
Name
Michael KaufmanTitle
Senior Vice President, Brand & MediaCOMPANY
ANA -
Name
Lauren KileyTitle
Marketing AssociateCOMPANY
Crisp -
Name
David KluftTitle
PartnerCOMPANY
Foley Hoag LLP -
Name
Paul KontonisTitle
Chief Marketing OfficerCOMPANY
Revry -
Name
Frank KrogerTitle
Vice President, Client MarketingCOMPANY
Valassis Communications, Inc. -
Name
Lucyna KuncikTitle
Asst. Vice President Consumer Promotions/Strategic AlliancesCOMPANY
L'Oréal USA -
Name
Darcy KurtzTitle
VP, Product MarketingCOMPANY
MailChimp -
Name
Hope LansingTitle
Field Market ManagerCOMPANY
MedMen -
Name
Lisa LantzTitle
Director, Strategic SolutionsCOMPANY
SCA Promotions -
Name
Lynn LaRoccaTitle
Chief Experience OfficerCOMPANY
New York Racing Association -
Name
Michael LiebermanTitle
Chief Strategy OfficerCOMPANY
Kinetic Worldwide -
Name
John LimTitle
Chief Executive OfficerCOMPANY
linknexus -
Name
Rob LyonsTitle
Director Marketing, Partner PromotionsCOMPANY
Madison Square Garden Company -
Name
Lisa ManhartTitle
Executive Vice President, Chief Marketing OfficerCOMPANY
Ventura Associates International, LLC -
Name
Mary MarinelliTitle
Category ManagerCOMPANY
American Express Travel Related Services Company, Inc. -
Name
Marc MathiesTitle
Thought Leadership & Insights ManagerCOMPANY
Vericast -
Name
Kim McGoughTitle
Sr. Manager, Consumer ActivationCOMPANY
Johnson & Johnson Consumer Products Company -
Name
Laura MillerTitle
PartnerCOMPANY
Kilpatrick Townsend & Stockton LLP -
Name
Michelle NgTitle
CEOCOMPANY
MYN North America -
Name
Kaydi OsowskiTitle
AssociateCOMPANY
Dorsey & Whitney LLP -
Name
Hector PagesTitle
VP, Business DevelopmentCOMPANY
in/PACT -
Name
Michael ParkTitle
Brand ManagerCOMPANY
LG Electronics -
Name
Jillian PipkornTitle
Sr. Manager, Promotional StrategyCOMPANY
Kohl's Department Stores -
Name
Kelly PlattTitle
Vice PresidentCOMPANY
The Marketing Arm -
Name
Ramsay RawsonTitle
Senior Manager, Imaging and ProductionCOMPANY
Lord & Taylor -
Name
Anne RectorTitle
Manager, Innovation DevelopmentCOMPANY
Keurig Dr Pepper -
Name
KL RobertsonTitle
COMPANY
-
Name
Kristin SaloneTitle
Director, Brand Management, Sponsorships & EventsCOMPANY
Travelers Insurance -
Name
Adam SandlerTitle
Director, Digital Marketing & Strategy - Sports & Active NutritionCOMPANY
NBTY, Inc. -
Name
Brooke SchadTitle
Contact Specialist IIICOMPANY
PNC Bank, N. A. -
Name
Jim SeldenTitle
SVP of MarketingCOMPANY
Quotient -
Name
Rick ShumanTitle
Manager, Consumer PromotionsCOMPANY
L'Oréal USA -
Name
Brian Slattery-GastonTitle
VP, Consumer MarketingCOMPANY
House Party, Inc. -
Name
Christina SpeckTitle
Senior Director, Consumer Strategy and ActivationCOMPANY
Aetna Inc. -
Name
Cristan StrusTitle
Marketing Manager for New MarketsCOMPANY
Highmark Health -
Name
Kevin SullivanTitle
Director of Business DevelopmentCOMPANY
CTL Global, Inc. | Fielday Marketing -
Name
Tracey TagueTitle
Vice President Account ServiceCOMPANY
The Marketing Arm -
Name
Jonathan TiekenTitle
Practice Lead - SamplingCOMPANY
Bazaarvoice -
Name
John TieszenTitle
Vice President, Managing DirectorCOMPANY
MarketingLab, Inc. -
Name
Michael TorreTitle
Account ManagerCOMPANY
Vesta -
Name
Chris van RodenTitle
Digital Account ExecutiveCOMPANY
Realtime Media -
Name
Alexander VandenbergheTitle
Social Media Strategist AssistantCOMPANY
MYN North America -
Name
Kate WeisTitle
Sr Marketing MgrCOMPANY
Time Inc. -
Name
Anne WestphelingTitle
Director of Partnerships and Business DevelopmentCOMPANY
Gwynnie Bee -
Name
Jeffrey WilgusTitle
Director, Marketing In Store ExperienceCOMPANY
Kohl's Corporation -
Name
Rachel WiningerTitle
Sales AssociateCOMPANY
Wylei -
Name
Rhona WulfTitle
Vice President, SalesCOMPANY
Marketing Evolution