Marketing Technology Changemakers One-Day Conference (In-Person Only)

In this one-day members-only conference at Amazon Ads HQ in Hudson Yards, gain knowledge into the latest martech trends and technologies transforming brand marketing.

Whether you're a C-suite business decision-maker, marketing ops leader or brand manager, you'll learn strategies to drive innovation and maximize marketing performance using cutting-edge tools and approaches. As a member, you’ll have access to compelling speakers, real-world applications and networking opportunities.

when

Start: Wednesday, September 25, 2024 at 9:00am

End: Wednesday, September 25, 2024 at 4:00pm

WHERE

Amazon Ads HQ
450 W 33rd St
New York, NY 10001

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, September 25, 2024
8:45am - 9:30am	WELCOME & REGISTRATION
9:30am - 9:45am	OPENING REMARKS
9:45am - 10:22am	IF ARTIFICIAL INTELLIGENCE CAN END HUMANITY, JUST IMAGINE WHAT IT CAN DO FOR MARKETING! Will generative AI drive the greatest creative revolution in history or end humanity? Depends on who you talk to! David Jones, co-founder and CEO of The Brandtech Group, believes AI will create changes more profound than social media or even the mobile phone. From the creator economy to hyper-personalization, production efficiency on steroids, and every other marketing discipline in between, AI is going to turn traditional methods upside down. Join the session to find out why it's going to be so big, what are the most exciting new AI tools, learn how to build a brand from scratch in 59 mins, and see what the future holds for marketers. David Jones Co-Founder and CEO The Brandtech Group
10:20am - 10:55am	VERIZON BUSINESS’ TECH-DRIVEN MARKETING SUCCESS Learn how Verizon Business integrated technology into its brand marketing strategy and developed new ways to engage customers. Attendees will gain valuable insights into Verizon Business' tech-focused marketing approach and learn practical ways to apply similar ideas to their marketing efforts. Kris Narayanan SVP, Digital Experience Platforms Verizon Business Group
10:55am - 11:10am	NETWORKING BREAK
11:10am - 11:45am	UNLOCK THE VALUE OF YOUR CUSTOMER DATA WITH AMAZON AWS AND AMAZON ADS First party data has become an increasingly critical tool for marketers to better understand their consumers across channels (paid, owed, and earned). In this session for brand marketers, hear how companies are working with AWS and Amazon Ads to bridge the “Customer Data Divide”, helping brands unlock the value of their customer data in order to improve their marketing effectiveness and grow their business (planning, activation, measurement, and optimization) Paul Dooley World Wide Head Marketing Transformation Amazon
11:45am - 12:20pm	HOW TO EVALUATE AND OPTIMIZE OMNICHANNEL ADVERTISING STRATEGIES Strong performance for a single campaign is one thing—knowing how to consistently replicate that performance is another. Especially in the privacy-forward future of advertising, it is critical for advertisers to understand not just if their strategy is working, but which specific channels and touchpoints are driving success. In this fireside chat, we will discuss methods for analyzing and optimizing strategies, no matter the industry, to ensure strong omni-channel performance. Courtney Herb Senior Director of Brand Marketing and Public Relations NextRoll Alejandra Tenorio Senior Director of Digital Marketing & Ecommerce RMS Beauty
12:20pm - 1:20pm	NETWORKING LUNCH
1:20pm - 1:55pm	HEINEKEN’S SECRET BREW TO CONNECTING WITH CUSTOMERS Discover how Heineken harnessed the synergy of cross-functional teamwork and a pioneering data-first mindset to rapidly adopt and tailor cutting-edge MarTech tools. This strategic approach not only accelerated Heineken's journey but also set a new standard in connecting and resonating with customers and consumers alike, through the artful delivery of flawless digital experiences. Russ Moretti Senior Director, Consumer Data Strategy Heineken
1:55pm - 2:30pm	CHALLENGES MARKETERS SHOULD ADDRESS WITH COOKIE DEPRECATION AND STRATEGIES TO ADAPT Cookie deprecation puts a significant amount of media investment at risk. Cookies and device IDs are in every aspect of the digital ecosystem. We’ll discuss how the loss of user behavior tracking impacts insights, targeting, personalization, and measurement of media campaigns. And some strategies to adapt to this period of transition. Shivani Srivastava MarTech Executive, Financial Services Formerly Discover, Citi
2:30pm - 2:45pm	NETWORKING BREAK
2:45pm - 3:20pm	ELEVATE CUSTOMER ENGAGEMENT WITH NEXT LEVEL EXCLUSIVE EXPERIENCES How do you break the noise and clutter of engaging your customers without feeling overdone? With in-app experiences that deliver exclusive content at your events that increase customer involvement and bolster brand initiatives, using trivia, contests, games, and more. The team at Komo Tech partners with clients, such as ReedPop and Fanatics, to deliver top-tier events. Join us to learn how to leverage in-app technologies successfully and make it fun for everyone. Shawn Swaney Senior Director of Customer Success Komo Tech
3:20pm - 3:55pm	NBCUNIVERSAL LEVERAGES TECHNOLOGY TO MEASURE THE POWER OF CREATIVE Not all advertising impressions are created equal! With the focus on media measurement, what impact does the creative have? NBCUniversal and System1 explore the significant impact creative and its placement has on short- and long-term business performance. We’ll highlight examples of creative that emotionally resonates with audiences and share strategies for how advertisers can lean into powerful creative to maximize their advertising effectiveness. Yusuf Chuku EVP, Client Advisory NBCUniversal Jon Evans Chief Customer Officer, and Host of The Uncensored CMO podcast System1
3:55pm - 4:05pm	CLOSING REMARKS
4:05pm - 6:00pm	RECEPTION

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.