Marketing Technology Changemakers One-Day Conference (In-Person) | 1-Day Conferences | ANA

Marketing Technology Changemakers One-Day Conference (In-Person)

In this one-day members-only conference at Amazon Ads HQ in Hudson Yards, gain knowledge into the latest martech trends and technologies transforming brand marketing.
 
Whether you're a C-suite business decision-maker, marketing ops leader or brand manager, you'll learn strategies to drive innovation and maximize marketing performance using cutting-edge tools and approaches. As a member, you’ll have access to compelling speakers, real-world applications and networking opportunities. 

when

Start: Wednesday, September 25, 2024 at 9:00am

End: Wednesday, September 25, 2024 at 4:00pm

WHERE

Amazon Ads HQ
450 W 33rd St
New York, NY 10001

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $299 Silver Tier $399 Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, September 25, 2024
9:00am
- 10:00am
WELCOME & REGISTRATION

10:00am
- 10:10am

OPENING REMARKS

10:10am
- 10:45am

SESSION 1

10:45am
- 11:20am

HOW TO EVALUATE AND OPTIMIZE OMNI-CHANNEL ADVERTISING STRATEGIES

Strong performance for a single campaign is one thing—knowing how to consistently replicate that performance is another. Especially in the privacy-forward future of advertising, it is critical for advertisers to understand not just if their strategy is working, but which specific channels and touchpoints are driving success.  
 
In this fireside chat, Steph Abe, AdRoll’s Senior Customer Marketing Manager, will discuss methods for analyzing and optimizing strategies, no matter the industry, to ensure strong omni-channel performance. 

Steph Abe
Senior Customer Marketing Manager AdRoll
11:20am
- 11:50am
NETWORKING BREAK

11:50am
- 12:25pm

SESSION 3

12:25pm
- 1:00pm

HEINEKEN’S SECRET BREW TO CONNECTING WITH CUSTOMERS

Discover how Heineken harnessed the synergy of cross-functional teamwork and a pioneering data-first mindset to rapidly adopt and tailor cutting-edge MarTech tools. This strategic approach not only accelerated Heineken's journey but also set a new standard in connecting and resonating with customers and consumers alike, through the artful delivery of flawless digital experiences.

Russ Moretti
Senior Director, Consumer Data Strategy Heineken
1:00pm
- 2:00pm
NETWORKING LUNCH

2:00pm
- 2:35pm

SESSION 5

2:35pm
- 3:05pm

SESSION 6

3:05pm
- 3:10pm

CLOSING REMARKS

3:10pm
- 4:00pm
RECEPTION


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.