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FTC Rejects Request to Extend Effective Date of Revised COPPA Rule

The Federal Trade Commission (FTC) has denied a request by ANA and eighteen other trade associations to extend the effective date of the revised Children’s Online Privacy Protection Rule to January 1, 2014.  The FTC’s letter can be viewed here.

The changes to the Rule will remain effective as of July 1, 2013. We sought an extension as the industry has not had sufficient time to implement all of the changes the revisions will mean for child-directed websites. The final Rule was published in January and the FTC just released its FAQs on the rule last month, just over two months from the rule’s effective date. However, the FTC says that since the Rule is the result of a process that began over three years ago, businesses have had enough time to work out compliance issues.

We are disappointed with the FTC’s action but will work with our members to try to help ensure they are meeting the requirements of the revised Rule.

If you have any questions, you can contact Dan Jaffe in ANA’s Washington office at 202-296-2359 or at djaffe@ana.net.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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