ANA Praises #SeeHer in Letter to Congress

Today, ANA sent a letter to every member of the U.S. Senate and House of Representatives telling them about the important work of the #SeeHer initiative. The mission of #SeeHer is to lead a movement to accurately portray all women and girls in media and advertising, so that by 2020 they see themselves reflected as they truly are. Over 60 companies representing a multitude of brands have committed to airing ads that reflect these principles. #SeeHer is part of the ANA’s Alliance for Family Entertainment (ANA AFE), the industry’s foremost advocate for sophisticated, realistic, family-themed content on traditional and digital platforms.

With 2020 being the 100th anniversary of the passage of the 19th amendment guaranteeing women the right to vote in the U.S., it marks an important milestone that should not go unnoticed by the advertising and media industries. ANA is committed to supporting the #SeeHer movement and encourage all of our members to participate.