Effective Writing for Corporate Communications - Virtual | School of Marketing | ANA

Effective Writing for Corporate Communications - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

Most corporate communications is just a variation of a single message: “Our company is great! Our products (services) are terrific!” Which begs the question: “Besides You, Who Cares?” Great corporate communications connects with your customers and makes them want to engage with your brand.

In addition, the attention span of everyone is becoming woefully brief; and no one has the time to read lengthy, academic-style messages. So how do you move toward a customer-centric voice, yet keep the “corporate” style your internal stakeholders adore?

We’ll address it all in this virtual workshop. You’ll learn about different styles and voices, dive into “speaking like your audience,” and review actual examples of how major corporations are moving to a more customer-friendly voice. We’ll build on what you already know and give you additional tools to stay in tune with your customers and markets and turn your “corporate communications” into meaningful “customer engagement.”

Target Audience

As the new rules of messaging continue to evolve, everyone in your marketing group — from the actual writers to your marketers, strategists and senior management — need to understand how customers are engaging with brands and communicating about them. Equally important, everyone needs to learn the new rules of speaking to your customers.

Download the full benefits here

  • Participant Outcomes & Expectations (20min)
  • The World’s Greatest or Worst Corporate Video (5min)
  • The State of Corporate Comms (20min)
  • Five-Generation Workplace (5min)
  • Defining the Assignment (15min)
  • Break (10min)
  • Best Business Writing Tips (30min)
  • Rewrite! (25min)
  • 6 Little Words (15min)
  • Break (10min)
  • Delivering a Better Corporate Message (20min)
  • Close (5min)


Start: Tuesday, September 10, 2024 at 2:00pm

End: Tuesday, September 10, 2024 at 5:00pm


Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Effective Writing for Corporate Communications - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Nonmember $399



Steve Lance

Author and Emmy Award-winner Steve Lance is a partner at PS Insights. His background as a copywriter and creative director includes a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon, Bell Atlantic, and Hyperion Solutions. He has been creative director of NBC and executive copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, History Channel, National Geographic, and PBS.

Steve is a member of the ANA Faculty and co-author of The Little Blue Book of Advertising, The Little Blue Book of Marketing, and Breakthrough!. He has won Aurora Awards, Telly Awards, and MARC Awards for various advertising, marketing, web, and PR efforts. Steve also works for Habitat For Humanity and is a Board Chairperson at Share The Care (ShareTheCare.org)