Honoring consumer choice has never been more important. Did you know that the U.S. Postal Service just announced another postage hike? This is a 32 percent increase in rates since 2019. Now is the time to implement cost-saving measures to ensure your target lists are clean and that you are properly utilizing scarce resources.

Additionally, with a rise in state privacy bills that seek to curtail data sharing, and with consumers focused on businesses which follow sustainability practices (like data hygiene), using a consumer choice tool can help build trust in the marketing process. We have a solution used by hundreds of the best marketers: DMAchoice.org

DMAchoice is the trusted consumer name-removal service that is a best practice in the industry. Companies can save thousands of dollars in postage by removing certain groups from prospect promotional mailings:

• The deceased
• Those who need extra care with their mailings (individuals with memory issues or other health-related challenges) as submitted by caretakers and family members
• Individuals who seek to be opted out of mail due to their concerns with environmental impact or another valid reason.