ANA in the News
The voice of the marketer.
October 2021
- ANA Masters Day One: What Brand Marketers Need to Know (MediaVillage)
- ANA Masters Is Back, but People Mostly Aren’t (Ad Age)
- ANA Masters of Marketing: A Deep Dive Into Sports (MediaVillage)
- ANA's Bob Liodice: Diversity Priorities and Goals for the Ad Community (MediaVillage)
- Beware of ‘Purpose Washing’—and Other Takeaways From ANA’s Masters of Marketing (Ad Age)
- Clorox Attributes Launch of Real Simple Cleaning Products to Meredith Data (MediaPost)
- Female Quotient Joins ANA to Expand SeeHer Gender Equity Program (Ad Age)
- How Diversity Is Driving Growth for Johnson & Johnson (Ad Age)
- Kohl’s New Marketing Approach: More Value, More Content (MediaPost)
- Manera, Bhargava, Myles, Cook McDermott Named ANA Rising Marketing Stars (SHOOTonline)
- NFL CMO on How the League Looked in the Mirror on Social Justice (Ad Age)
- What Brand Marketers Need to Know: From Mastercard, Frito-Lay, Kohl’s, Disney and More (MediaVillage)
September 2021
- Ad Groups Defend MRC, Call Accreditation Relevant And Critical To Effective Measurement (MediaPost)
- Advertisers Jockey for More Control Over TV Networks’ Bid to Launch Nielsen Rival (Variety)
- ANA and 4A’s Back MRC Amid Nielsen Suspension (Ad Age)
- ANA Backs the MRC and Insists Ad Industry Needs “More Robust” Measurement Ecosystem (TV Tech)
- ANA study finds that minorities feel excluded from business decision-making process (SHOOTonline)
- Marketing Briefing: ‘Not a hypothetical problem’: ANA CEO Bob Liodice on why there needs to be a unified effort to combat hate speech (Digiday)
- Marketing Winners and Losers of the Week (Ad Age)
- Seedtag Raises $40 Million; ANA Pushes Back Against ‘Sweeping’ Privacy Regulations (AdExchanger)
- WFA Reels In Commitments To Its Planet Pledge Initiative (MediaPost)
- WTF is Ad-ID? (Digiday)
August 2021
July 2021
- ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain (Beet.TV)
- ANA Wants Marketers to Take off Sept. 14 as Training Day (Ad Age)
- New Connected TV Insights from ANA and Innovid (MediaVillage)
- Supreme Court Strikes Down California Disclosure Requirement Opposed By ANA (MediaPost)
- Unilever's Esi Eggleston Bracey Talks Truth about Brand Purpose (MediaVillage)
June 2021
- 5 Years Later, Leaders Reflect On Impact Of Media Transparency Report (MediaPost)
- Ad Exec Vaccinations Reach 87%, Plans For Business Travel Improve Dramatically (MediaPost)
- Ad Industry: Let’s Not Forget About Supporting Hispanic Suppliers (HispanicAds.com)
- ANA Launches ESG Brand Index (MediaPost)
- ANA Now Ranking Brands by Environmental, Social and Governance Impact (Ad Age)
- ANA partners with Comscore on cross-media measurement effort (SHOOTonline)
- ANA Returns to In-Person Events this Week with the Annual Media Conference (Beet.TV)
- ANA’s new index to gauge brands’ social responses leaves agencies feeling as if they’re already ahead of the issue (Digiday)
- As CMOs seek to fortify pandemic gains, confusion grows around brand purpose (Marketing Dive)
- Business Travel Is Resuming for Marketers (Ad Age)
- Cookieless Tech Test Gives Procter & Gamble Hope—and TV Networks Worries (Ad Age)
- Creative Bravery Works For Marketers, Agencies: Q&A With Agency CFO (MediaPost)
- Eliminating Investment Inequalities In The Media And Creative Supply Chain (MediaPost)
- How chief marketing officers can be the new C-suite MVPs (Fortune)
- L'Oréal's Shenan Reed on Advertising Being a Service to the Consumer (MediaVillage)
- Marketers Getting Back To Business Travel (PPB Newslink)
- Ping Identity's Kevin Sellers Reveals Keys to Successful B2B Marketing (MediaVillage)
- Procter & Gamble Marketing Chief Urges Media to Help Madison Avenue Find ‘Smart Audiences’ (Variety)
- Reviews From Unilever, Coca-Cola, Facebook and More Bring Mediapalooza II to a Pitch Theater Near You (Ad Age)
- Visa's Simona Rabsatt Butler on Supplier Diversity (MediaVillage)
- What It's Like to Attend an in-Person Industry Conference Again (Mask Optional) (Ad Age)
May 2021
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used (MediaPost)
- ANA Urges New York To Put Brakes On Opt-In Privacy Bill (MediaPost)
- ANA: 89% of marketers put higher premium on supplier diversity (Marketing Dive)
- ANA: Black-Owned Suppliers Still Are The Minority Of Ad Industry's Diversity Mix (MediaPost)
- AutoNation's Meghan Haslemann on How to Provide a More Meaningful Customer Experience and More (MediaVillage)
- In-House Agencies Surged in the Pandemic, but Will the Momentum Continue? (Ad Age)
- Media Buying Briefing: How will media agencies react when programmatic is put under the microscope? (Digiday)
- Metrics Marketers Love Most Are Usually the Wrong Ones, ANA Study Finds (Ad Age)
- Opinion: A digital ad tax will hurt CT (The Wilton Bulletin)
- Opinion: Perfecting Americans’ data privacy (The Washington Post)
- Programmatic Under A Lens, With ANA CEO Bob Liodice (AdExchanger)
- Reporters Without Borders And Minecraft Win Super REGGIE Award (The Licensing Letter)
- Reporters Without Borders' press freedom campaign wins ANA Super REGGIE Award (SHOOTonline)
- Rocket Mortgage’s CMO Will Discuss Super Bowl Ad Strategy at ANA Influencer Conference (MediaVillage)
- Winning Brands Turn Sustainability Into A Verb: ANA’s CEO Says P&G And Unilever Are Leading By Example (Forbes)
April 2021
- 3 actionable insights with... ANA chief exec Bob Liodice (The Drum)
- ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study It (MediaPost)
- The Ad Industry’s Latest Awards Show is Dedicated to In-House Agencies (Marketing Brew)
- Marketers Plan Study to Shine Light on the Murky Business of Automated Ad Buying (The Wall Street Journal)
- Rush to pass 'big tech' privacy bills will harm Florida's small businesses | Opinion (Tallahassee Democrat)
- Tough Florida Privacy Law That Lets Marketers Keep Data Only a Year Moves Fast Through Legislature (Ad Age)
March 2021
- Advertisers Slam Connecticut's Proposed Digital Ad Tax (Multichannel News)
- ANA and AIMM Outline 6 Actionable Ways Marketers Can Support Asian Communities (Adweek)
- ANA launches In-House Excellence Awards (SHOOTonline)
- ANA Plans 'Hybrid' Masters Of Marketing Conference (MediaPost)
- ANA Pushes for Less Transparency Around Donations to Nonprofits (Ad Age)
- ANA Urges Court To Strike Down California Charitable Donor Disclosure Requirement (MediaPost)
- How Brands Should Think About Representation of Black Women in Creative (Ad Age)
- How the ANA Is Helping the Ad Industry Deliver on Diversity and Inclusion Pledges (Marketing Dive)
- Hundreds Of NPOs Join SCOTUS Donor Battle (The NonProfit Times)
- New Report Offers ANA's Second 'Purpose-Driven' Playbook For Brands (MediaPost)
- OWN and SeeHer Create Guide to Improve Representation of Black Women in Media (Adweek)
- State Data Privacy Laws Proliferate as Calls for Federal Guidelines Grow (Datanami)
- Study Finds Women Hold Brands Accountable For Inaccurate Portrayals In Ads (MediaPost)
February 2021
- ANA Finds Half Of Ad Execs Have No Plans To Travel/Attend In-Person Events In 2021 (MediaPost)
- At Super Bowl 2021, In-House Ads Had a Moment (Adweek)
- Marketing Execs Won’t Return to Travel Until at Least June: ANA Study (Ad Age)
- Super Bowl Advertisers Fell Short on Key Diversity and Inclusion Measures, Analysis Shows (Ad Age)
- Super Bowl LV Advertisers Disappoint on Diversity in the Director's Chair (Ad Age)
2020
December 2020
- A Look At Influencer Marketing: Q&A With Cigna's Stephen Cassell (MediaPost)
- Advertisers Try to Help Providers Navigate CCPA (Multichannel News)
- ANA Blasts Apple's Newest Move Against Tracking Cookies (MediaPost)
- ANA Forms Influencer Board: Seeks To Standardize Measurement, Trust, Transparency (MediaPost)
- ANA Pivots On Marketing 'Word of the Year' (MediaPost)
- ANA Reports No Progress in Racial and Ethnic Diversity of the Marketing and Advertising Industry (MarketingCharts)
- Go Buckeyes: The Shipyard Gifts ANA Memberships To OSU Students (MediaPost)
- Influencers Now Put On Real Pants for Work (Morning Brew)
- The Regulatory Issues Madison Avenue May Face in 2021 (The Wall Street Journal)
- Verizon, McCann Are 'Best In Show' At ANA Multicultural Awards (MediaPost)
- Year End 2020, The Latest On Maximizing Influencer Brand Partnerships (Forbes)
November 2020
- "The Room Where It Happens" How AIMM is Igniting a Cultural Reckoning (MediaVillage)
- ANA Creates a "Flywheel for Action" Led by Global CMOs (MediaVillage)
- How Empathy Drives Delta Air Lines’ Strategy (WARC)
- New Report Reveals Huge Gap in Diverse CMO Hires (Ad Age)
- Purpose And Sustainability Needs To Include Usefulness: ANA CEO Weighs In On Brand Trends (Forbes)
October 2020
- ‘Race to Deliver’: Pernod Ricard CMO Pam Forbus On A New Anti-Hate Speech Initiative And How The Coronavirus Changed The Company’s Marketing (Digiday)
- 5 Takeaways From The ANA’s ‘Human’-Obsessed Virtual Masters Of Marketing Event (Ad Age)
- 11 Takeaways from ANA Masters of Marketing (Adweek)
- Ad Industry Blasts New California Privacy Proposal (MediaPost)
- Ahead of the ANA conference, marketers take stock of coronavirus-induced changes to consumer behavior (Digiday)
- ANA Masters of Marketing: What to Look Out for at This Year’s Virtual Event (Ad Age)
- ANA: 15% Of Digital Ad Costs Going To 'Unknown' (MediaPost)
- Boston Beer Not 'Normal Company,' But Its Corporate Culture Works Well (MediaPost)
- Bridging AI to Agility, Empathy and Purpose Will Accelerate Marketing’s Deep Consumer and Client Relationships (Digiday)
- Did You Hear the One About The Brand Guy Who Delivered A Punchline At The ANA? (MediaPost)
- Facebook’s Ad Chief Explains How the Boycotts Changed the Company (CNBC)
- Facebook's Everson Tells ANA She Was Happy The Boycott Happened (MediaPost)
- General Motors Found the Positive in Pandemic (MediaPost)
- General Motors’ Deborah Wahl on the Carmaker’s All-Electric Ambitions (Adweek)
- How DoorDash Handled Chaos Of 2020 (MediaPost)
- In Dove's Basketball Partnership, Unilever Moves From Ads To Acts (MediaPost)
- Inside Molson Coors' Marketing Playbook for Navigating Chaos In 2020 And Beyond (Marketing Dive)
- McCann's Macdonald Named AEF Chairman (MediaPost)
- P&G’s Marc Pritchard Says Platforms Need Long-Term Plans to Remove Hateful Content (Adweek)
- P&G's Pritchard Ties Ad Reform to Its Stand On Social Issues (MediaPost)
- Pernod Ricard Addresses Online Hate Speech With New ‘Engage Responsibly’ Initiative (Adweek)
- Pernod Ricard Gets Industry Buy-In For Tool That Reports Hate Speech On Social Media (Marketing Dive)
- Pernod Ricard Wants Brands To Calculate 'Hate Footprint’ In Bid To Curb Social Media Hate Speech (Ad Age)
- Pinterest Joins Brand-Safety Group To Bolster Position As A Positive Place For Ads (Mobile Marketer)
- Pinterest Warns Brands That Online Slime Is 'Draining' Their Ad Dollars (Ad Age)
- Seven New Members Elected to ANA Board Of Directors (SHOOTonline)
- Social Justice Takes the Stage At ANA Conference (Inside Radio)
August 2020
- “Laugh Tracker” campaign wins Super REGGIE (WARC)
- 5 Takeaways From the ANA’s In-House Agency Conference (Adweek)
- A regularly updated list tracking marketers' response to coronavirus (Ad Age)
- Facing Pressure, the Ad Industry Bands Together to Build New Standards for Targeted Advertising (Adweek)
- Here’s an Expansive List of Resources for Finding and Retaining Diverse Talent (Adweek)
July 2020
- ANA Launches List of Diversity-Certified Agencies (Adweek)
- ANA Releases List of Diverse Suppliers (Multichannel News)
- ANA: Content marketing budgets jumped before pandemic (Marketing Dive)
- Marketers take to content marketing despite reservations over ROI, measurement (Luxury Daily)
June 2020
- 3 months in, how COVID-19 has permanently changed marketing (Marketing Dive)
- A ‘Commitment To Systematic Change’ From ANA (Radio & Television Business Report)
- A Letter From ANA and AIMM: We Commit to Do Better (Adweek)
- Ad Industry Protests California AG's Proposed Privacy Rules (MediaPost)
- ANA Admits ‘Limited Progress’ on Diversity and Inclusion Initiatives, Calls for Action (Ad Age)
- ANA and AIMM Commit to 7 Interventions to Address Systemic Racism in the Ad World (Adweek)
- ANA Calls for ‘Transformative’ Shift to Calendar Year Upfront (Adweek)
- ANA Calls for Changes to TV Upfront (Ad Age)
- ANA Report: Marketers believe In but many fail to fully commit to innovation & technology (Shoot Online)
- ANA, AIMM Call For 'Sweeping Changes' To Accelerate Ad Industry Diversity (MediaPost)
- ANA: Marketers believe innovation drives brand growth, but many don't have time for it (Marketing Dive)
- ANA/AIMM call on marketers to tackle industry bias and embrace diversity (WARC)
- Big advertisers demand delay to TV upfronts, broader media buying changes (Marketing Dive)
- Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace (Beet.TV)
- Madison Avenue Calls for Seismic Changes to TV’s Upfront Market (Variety)
- NBCU responds to ANA’s call to shift TV upfront by pushing for bigger change (Ad Age)
- SeeHer and Getty Images Partner on New Guide: “Inclusive Visual Storytelling for Women” (Beet.TV)
- US advertiser lobby ANA commits to racial equality in advertising and marketing (American Marketer)