ANA in the News | ANA

September 2023

ANA/4A's Release Joint Set Of Industry Guidelines For Buying Diverse Media (MediaPost)
Don't Delete The Data Needed By Millions Of Californians (MediaPost)

August 2023

ANA Opposes FTC's Proposed Rules For Health Information (MediaPost)
Mike Nelson of Martin Guitars Talks Heritage, Craftmanship, Brand Evolution and John Mayer (MediaVillage)

July 2023

Agency Reviews Cost Over $1 Million on Average, Study Finds (Ad Age)
NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study (MediaPost)
Publishers and Advertisers Push Back at FTC’s ‘Click-to-Cancel’ Proposal (The Wall Street Journal)

June 2023

'Deeply concerning': one in five online ad impressions run on Made-for-Advertising sites, draft ANA study shows (The Media Leader)
10 Key Take-Aways From ANA’s Masters of B2B Marketing (TopRank Marketing)
Ad Group Criticizes FTC's Proposed 'Click To Cancel' Rules (MediaPost)
Advertisers Waste 23% Of Programmatic Ad Dollars, ANA Study Finds (Ad Age)
Advertisers, Here’s One Weird Trick From The ANA That Could Save You $20 Billion (AdExchanger)
Agencies Using AI Should Get Advertisers’ Permission, ANA Says (Ad Age)
ANA Finds As Much As $20B Wasted On Programmatic Ad Buys (MediaPost)
ANA Revises Media Agency Contracts, Requires Prior Client Consent For Using AI (MediaPost)
The ANA's media transparency redux and the need for more honesty (The Media Leader)
Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’ (Head Topics)
Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’ (The Wall Street Journal)
Marketing Winners and Losers of the Week (Ad Age)
PepsiCo Takes Grand Prize For Best Media Plan At ANA In-House Awards (MediaPost)
Revolving Door Agency Moves: ANC, Smarts, Valtech & More (Adweek)
The Rundown: The ANA’s latest programmatic transparency audit confirms many open secrets (Digiday)

May 2023

9 Marketing Procurement Tips From the ANA Advertising Financial Management Conference (Adweek)
ANA: 82% Of Members Now Have In-House Agencies (MediaPost)
ANA Study Shows What Capabilities Brands Are Investing In for Their In-House Agencies (Adweek)
In-house agencies: A new model of advertising and marketing (Fast Company)
In-House Agencies Are Here to Stay, Finds ANA Report (Adweek)
In-House Agencies Grow in Popularity, Ana Report Finds (Ad Age)
Liquid Death Gets a ‘Super’ Win at the ANA REGGIE Awards (Adweek)
More Organizations Handling Marketing Internally (The NonProfit Times)
Six Conclusions About In-House Agencies (MediaVillage)

April 2023

4A's Chair: Client Category Exclusivity Is A 'Dated Concept' (MediaPost)
Ad Groups Urge Maryland Supreme Court To Nix Tax On Digital Ads (MediaPost)
ANA Diversity Supplier Survey Finds Gap Between Brand Interest and Spending (Ad Age)
ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers (MediaPost)
How advertisers can address the diversity supplier gap (Marketing Dive)
Marketers' Investment in Diverse Suppliers on the Rise, But Behind Level of Interest (MediaVillage)
Verizon's Denis Budniewski Talks About Agencies, Compensation, DEI and More (MediaVillage)

March 2023

4A’s, ANA and IAB launch joint effort to revamp standard T&Cs for media buying (The Drum)
Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising (MarTech Series)
ANA, 4As, IAB Task Force To Update Digital T&Cs (MediaPost)
GrowthFronts 2023's Mandate: Spend Mucho Mas on Independent TV for Underrepresented Communities (MediaVillage)
H&R Block's Jill Cress Discusses How to Give Brand Purpose "A Fair Shot" (MediaVillage)
Top trade bodies to revise terms and conditions of internet advertising (Marketing Dive)
What Utah’s New Social Media Law Means for Marketers (Adweek)

February 2023

Ad Groups Counter Biden's Call To Limit Online Targeting (MediaPost)
Ad-ID Taps Nielsen's Bradbury As First CEO (MediaPost)
ANA and 4As blast IAB comments that Washington lawmakers are “extremists” hellbent on destroying the ad industry (Capitol Communicator)
ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year (MediaPost)
At ANA Media, measurement’s future is hotly debated: ‘We need multiple measuring sticks’ (The Drum)
How Procter & Gamble’s Media Strategy Changes the Role of Agencies (Ad Age)
Mindshare's Gerhart Surprises Procurement, Tells Them To Mind Their Ps & Qs (MediaPost)
Nada Bradbury Named CEO Of ANA-4As’ Ad-ID Service (Broadcasting+Cable)
Overheard at ANA Media: 'Safety & compliance need not come at the expense of creativity' (The Drum)
P&G's Marc Pritchard on media priorities: 'It's no longer about spending the most' (The Drum)
P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above It (MediaPost)
Retail media isn’t a phase, report finds, and we know it (Insider Intelligence)
Retail Media Networks: Necessary Cost Of Doing Business, Or Something More? (MediaPost)
Seeking Solutions To Media Measurement Complexity At ANA Event (MediaPost)
Super Bowl ads released ahead of the big game (Video) (Social News XYZ)
VAB: Sell-Side JIC Is A 'Council,' Not Committee: Sheds More Light On Operational Structure (MediaPost)
Why Procter & Gamble’s In-House Media Strategy May Be Difficult for Other Marketers to Follow (Ad Age)

January 2023

2022 Executive of the Year: Marc Pritchard (MediaPost)
4A’s Aims to Simplify Agency Search Process, Modernize Compensation Model in 2023 (Ad Age)
Ad Industry Study Calls For JIC Approach To New Market Currencies (MediaPost)
Advertiser Groups Blast IAB CEO David Cohen’s Remarks (Ad Age)
ANA: Brands Shifting Shopper, Trade & Brand Marketing Budgets To Retail Media (MediaPost)
As Agencies and Brands Define the Value of Their Work, Compensation Models Merit Closer Scrutiny (Adweek)
Ford's Marla Skiko on Inclusion, Diversity, Gaming and More (MediaVillage)
HBCU Brand Deals Are on the Rise—What Marketers Are Getting Right and Wrong (Ad Age)
Q&A: How to develop recession-proof marketing (SmartBrief)
Retail Media Networks Attract ‘Reluctant Buyers,’ ANA Finds (Ad Age)
What does the future of marketing innovation entail? ANA asks AutoNation (The Drum)
Why Multi-Currency TV Measurement Is Causing Tension Within the Industry (Ad Age)

December 2022

'Inclusion' Is The ANA's Marketing Word Of The Year (MediaPost)
ANA, Chicago Auto Show Partner To Recognize Influencer Marketing (MediaPost)
ANA: The State Of Diversity In Marketing And Advertising In 2022 (AList)
ANA Finds Performance Incentive Compensation Models Continue To Recede, Fall To 41% Of Advertisers (MediaPost)
ANA Word Of The Year: Inclusion (MediaPost)
Association Of National Advertisers Exec Discusses CMO Pain Points (Forbes)
The Emotional Side of Inclusion (MediaVillage)
Inside the tensions countering advertisers’ latest quest for programmatic transparency (Digiday)
Large advertisers are increasingly using fixed fees to pay agencies, study says (Marketing Brew)
TRENDSETTERS: ANA's Bob Liodice Discusses Trends, Opportunities and Challenges for the Marketing Road Ahead (The Internationalist)

November 2022

'Uncomfortable Truth' Campaign Is Best In Show At This Year's ANA Multicultural Excellence Awards (MediaPost)
A Call For Multicultural Media Investment To Marketing Leaders (Radio and Television Business Report)
Ad and marketing industries hit new diversity highs, but lag behind US population averages (The Drum)
Ad Industry Makes Strides in DEI But More Work Needs to be Done (MediaVillage)
Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs (MediaPost)
Diversity in U.S. Marketing Industry Increases but Black and Latinx Representation Still Lag (Ad Age)
Influencer Marketing: A Big Part of the Marketers’ New Path (Radio and Television Business Report)
The InFOCUS Podcast: Clary Leffel, CarMax (Radio and Television Business Report)
Marketers Must Be Flexible, Without Losing Identity, in Uncertain Times (The Wall Street Journal)
SBJ Marketing: Brands double down on cause-focused efforts (Sports Business Journal)
Tips For Engaging Multicultural Radio Consumers Shared by ANA (Radio and Television Business Report)

October 2022

September 2022

Ad Biz Practices What It Preaches, Er, I Mean Votes (MediaPost)
Ad Groups Urge FTC To Rethink Proposed Revisions To Endorsement Guides (MediaPost)
ANA Creates an Educational Program to Target Online Hate Speech (Digiday)
ANA Warns Against Purpose Statements Without Corporate Action (Ad Age)
Brands Find It Painful to Address Agencies' Most Pressing Pitching Problems (Adweek)
Hispanic TV Summit: Latinos Feel ‘Invisible’ and That's a Problem for Marketers (Broadcasting+Cable)
Influencer marketing brand-lift studies are improving (Marketing Brew)
Panera's Drayton Martin on Brand Building, Managing Change and Purpose Marketing (MediaVillage)
SeeHer and AT&T team up to measure gender equality in sports (Campaign US)

August 2022

July 2022

Ad Groups Urge Overhaul Of Proposed Privacy Bill (MediaPost)
ANA Releases First-Ever Guidelines For Measuring Influencer Marketing (MediaPost)
ANA Report Finds Marketing Procurement-Agency Relationship Remains Problematic (MediaPost)
CVS Takes 'Best In Show,' L'Oreal Wins 'Media Plan Of The Year' At ANA In-House Agency Awards (MediaPost)
Marketers and Agencies at Odds Over Procurement Departments (Ad Age)
New guidelines introduced to help measure influencer marketing (The Message)

June 2022

Ad Industry Blasts Federal Opt-In Privacy Proposal (MediaPost)
ANA Analysis: Ad Fraud Tops $100B Annually (MediaPost)
ANA Urges California Privacy Agency To Revamp Proposed Rules (MediaPost)
GARM announces new standards on misinformation, ad placement, brand safety (The Media Leader)

May 2022

Ad Groups Evaluate TV Measurement Beyond Nielsen (Ad Age)
Ad Industry Generated $7.1T In Sales During 2021 (Media Confidential)
Ad Trade Groups Release Guide for Marketers on Working With Diverse Media Suppliers (Ad Age)
Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds (MediaPost)
ANA, 4As Release New Guidelines For Buying Diverse Media (MediaPost)
Connecticut Governor Signs Sweeping Privacy Bill (MediaPost)
Inclusive Programming Has Made Small but Hopeful Progress, ANA Finds (Ad Age)
Media Buying Briefing: The ANA’s cross-media measurement effort is taking too long say agencies (Digiday)
Why Unionized Ads Matter—SAG-AFTRA Contract Negotiators Explain Updates (Ad Age)

April 2022

ANA Identifies Eight Attributes of Purposeful Brands (MediaVillage)
CBS Airs CMT Awards and Advertising Research Foundation Hosts Event: The Week Ahead (Ad Age)
Email's Essential Role in Successful Marketing (MediaVillage)
Racy Women's Shave Cream Campaign Is Super Reggie Winner (MediaPost)
Thank You, ANA, For Helping Bring Industry Conferences Back (MediaPost)

March 2022

Ad industry's response to Russia: The story so far (Marketing Dive)
ADT Security Goes All-In On In-house Media Operation (MediaPost)
Advertisers Increasingly Cut Russia Media Spend (Broadcasting+Cable)
ANA Begins Campaign to Combat Online Hate Speech (Ad Age)
ANA Calls On Members To Support Russian Sanctions, 25% Have Already Cut Media Spending (MediaPost)
ANA Hosts Media Conference and Nielsen Reports Earnings Amid Downgrades: The Week Ahead (Ad Age)
ANA Media Conference Takeaways—Why Media Is Doing Great, Marketers Aren’t, and Agency Friction Has Eased (Ad Age)
ANA Members Increase Efforts Against Russia, For Ukraine (MediaPost)
ANA Survey: Marketers' Support For Ukraine On The Rise (SHOOTonline)
Biased Metrics, False Narratives Take The Cake On Day 1 Of ANA Conference (MediaPost)
Marketer-Led Measurement Initiative To Be 'Productionalized' By Early 2024 (MediaPost)
P&G's Pritchard Likens Upfront To Buying 'Toilet Paper,' Issues Call For Innovation (MediaPost)
Procter & Gamble Calls for Tests That Do Away With TV Audience Guarantees (Ad Age)
Tinder Miniseries Wins ANA's Diamond ECHO Award (MediaPost)

February 2022

A More ‘Diverse’ ANA Media Conference, Thanks To NABOB (Radio and Television Business Report)
The Ad Industry Lost A Legend And The ANA Lost A Friend (MediaPost)
Ad-ID Announces Partnership with Univision to Deploy Enhanced Cross-Channel Asset Identification (StreetInsider)
ANA Hosts Media Conference and Nielsen Reports Earnings Amid Downgrades: The Week Ahead (Ad Age)
ANA Readies Pilot of Nielsen TV Panel Alternatives That Will Likely Include Kantar (Ad Age)
How the ANA Plans to Investigate Programmatic Media Buying (Ad Age)
Promises Kept: ANA’s AIMM Reveals Its 2021 Best-In-Culture List with Ulta Beauty, USAA, Verizon and Walmart Among the Top Performers (Hispanic PR Wire)
Tony Pace, Former Subway Ad Executive Who Pushed TV Networks to Make ‘Brand Memories,’ Dies at 64 (Variety)
Tony Pace, Who Died in Snowmobile Accident Tuesday, Was in Montana for Olympics-Related Event (Ad Age)
Walgreens' Luke Kigel with the Lowdown on Retail Media Networks (MediaVillage)

January 2022

Ad Industry, Privacy Advocates Spar Over 'Surveillance Advertising' (MediaPost)
ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail (MediaPost)
ANA Launches Agency Training Program (MediaPost)
Direct Marketers Prefer Email Over Social Media (Alist Daily)
Email Remains Direct Marketers’ Top Choice Despite Social Media Rise, ANA Study Finds (Ad Age)
How the ANA is addressing marketer challenges amid high turnover and rapid change (Campaign US)
Meta Controversies Spur ANA to Consider Industry Social Media Watchdog (Ad Age)
The Role of CTV in the Media Mix (MediaVillage)
What’s the Most Effective Direct Marketing Tool? The Answer Might Surprise You (Digital Information World)

December 2021

“Diversity” Voted ANA 2021 Marketing Word Of The Year (TV Tech)
A Few Words on the ANA Marketing Word of the Year -- Diversity (MediaVillage)
Adweek Partners With Sustainable Brands and ANA to Create Sustainability Tools for Marketers (Adweek)
ANA Commissions Study On Programmatic Media-Buying (MediaPost)
ANA Report Shows 50% of Marketers Feature LGBTQ+ Casting In Their Campaigns (SHOOTonline)
In A Broadcasting Year Where It Took The Lead, ‘Diversity’ Is ANA's Marketing Word Of 2021. (Inside Radio)
LGBTQ+ Casting in Ads Is on the Rise (Ad Age)
PwC will lead the ANA’s programmatic transparency study (Digiday)
VAB and 4As Join Advertisers’ Cross-Media Measurement Push (Broadcasting+Cable)

November 2021

ANA Forms Strategic Alliance With Sustainable Brands (SHOOTonline)
ANA Government Relations Chief Dan Jaffe Retiring (Broadcasting+Cable)
ANA Picks VideoAmp for Cross-Media Measurement Test (Ad Age)
ANA Washington Chief Dan Jaffe Announces Retirement (TVNewsCheck)
Finally! Progress in Increasing Ethnic Diversity in the Advertising/Marketing Industry! (MediaVillage)
The U.S. Marketing Industry Is Taking Small Steps Towards Diversity, ANA Reports (Ad Age)

October 2021

ANA Masters Day One: What Brand Marketers Need to Know (MediaVillage)
ANA Masters Is Back, but People Mostly Aren’t (Ad Age)
ANA Masters of Marketing: A Deep Dive Into Sports (MediaVillage)
ANA Panel Examines How Brands Can Forge New Paths to Equality (MediaVillage)
ANA's Bob Liodice: Diversity Priorities and Goals for the Ad Community (MediaVillage)
Beware of ‘Purpose Washing’—and Other Takeaways From ANA’s Masters of Marketing (Ad Age)
Clorox Attributes Launch of Real Simple Cleaning Products to Meredith Data (MediaPost)
Female Quotient Joins ANA to Expand SeeHer Gender Equity Program (Ad Age)
Heather Stewart on GM's Commitment to Diverse Media (MediaVillage)
How Diversity Is Driving Growth for Johnson & Johnson (Ad Age)
Kohl’s New Marketing Approach: More Value, More Content (MediaPost)
Manera, Bhargava, Myles, Cook McDermott Named ANA Rising Marketing Stars (SHOOTonline)
The Metaverse Is Here. Are You Ready? (MediaVillage)
NFL CMO on How the League Looked in the Mirror on Social Justice (Ad Age)
What Brand Marketers Need to Know: From Mastercard, Frito-Lay, Kohl’s, Disney and More (MediaVillage)

September 2021

August 2021

ANA Aims to Begin Cross-Platform Measurement Testing in Late Spring 2022 (Adweek)
ANA: Marketers Get Ready for their First Global Day of Learning (MediaVillage)

July 2021

ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain (Beet.TV)
ANA Wants Marketers to Take off Sept. 14 as Training Day (Ad Age)
New Connected TV Insights from ANA and Innovid (MediaVillage)
Supreme Court Strikes Down California Disclosure Requirement Opposed By ANA (MediaPost)
Unilever's Esi Eggleston Bracey Talks Truth about Brand Purpose (MediaVillage)

June 2021

5 Years Later, Leaders Reflect On Impact Of Media Transparency Report (MediaPost)
Ad Exec Vaccinations Reach 87%, Plans For Business Travel Improve Dramatically (MediaPost)
Ad Industry: Let’s Not Forget About Supporting Hispanic Suppliers (HispanicAds.com)
ANA Launches ESG Brand Index (MediaPost)
ANA Now Ranking Brands by Environmental, Social and Governance Impact (Ad Age)
ANA partners with Comscore on cross-media measurement effort (SHOOTonline)
ANA Returns to In-Person Events this Week with the Annual Media Conference (Beet.TV)
ANA’s new index to gauge brands’ social responses leaves agencies feeling as if they’re already ahead of the issue (Digiday)
As CMOs seek to fortify pandemic gains, confusion grows around brand purpose (Marketing Dive)
Business Travel Is Resuming for Marketers (Ad Age)
Cookieless Tech Test Gives Procter & Gamble Hope—and TV Networks Worries (Ad Age)
Creative Bravery Works For Marketers, Agencies: Q&A With Agency CFO (MediaPost)
Eliminating Investment Inequalities In The Media And Creative Supply Chain (MediaPost)
How chief marketing officers can be the new C-suite MVPs (Fortune)
L'Oréal's Shenan Reed on Advertising Being a Service to the Consumer (MediaVillage)
Marketers Getting Back To Business Travel (PPB Newslink)
Ping Identity's Kevin Sellers Reveals Keys to Successful B2B Marketing (MediaVillage)
Procter & Gamble Marketing Chief Urges Media to Help Madison Avenue Find ‘Smart Audiences’ (Variety)
Reviews From Unilever, Coca-Cola, Facebook and More Bring Mediapalooza II to a Pitch Theater Near You (Ad Age)
Visa's Simona Rabsatt Butler on Supplier Diversity (MediaVillage)
What It's Like to Attend an in-Person Industry Conference Again (Mask Optional) (Ad Age)

May 2021

ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used (MediaPost)
ANA Urges New York To Put Brakes On Opt-In Privacy Bill (MediaPost)
ANA: 89% of marketers put higher premium on supplier diversity (Marketing Dive)
ANA: Black-Owned Suppliers Still Are The Minority Of Ad Industry's Diversity Mix (MediaPost)
AutoNation's Meghan Haslemann on How to Provide a More Meaningful Customer Experience and More (MediaVillage)
In-House Agencies Surged in the Pandemic, but Will the Momentum Continue? (Ad Age)
Media Buying Briefing: How will media agencies react when programmatic is put under the microscope? (Digiday)
Metrics Marketers Love Most Are Usually the Wrong Ones, ANA Study Finds (Ad Age)
Opinion: A digital ad tax will hurt CT (The Wilton Bulletin)
Opinion: Perfecting Americans’ data privacy (The Washington Post)
Programmatic Under A Lens, With ANA CEO Bob Liodice (AdExchanger)
Reporters Without Borders And Minecraft Win Super REGGIE Award (The Licensing Letter)
Reporters Without Borders' press freedom campaign wins ANA Super REGGIE Award (SHOOTonline)
Rocket Mortgage’s CMO Will Discuss Super Bowl Ad Strategy at ANA Influencer Conference (MediaVillage)
Winning Brands Turn Sustainability Into A Verb: ANA’s CEO Says P&G And Unilever Are Leading By Example (Forbes)

April 2021

3 actionable insights with... ANA chief exec Bob Liodice (The Drum)
ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study It (MediaPost)
The Ad Industry’s Latest Awards Show is Dedicated to In-House Agencies (Marketing Brew)
Marketers Plan Study to Shine Light on the Murky Business of Automated Ad Buying (The Wall Street Journal)
Rush to pass 'big tech' privacy bills will harm Florida's small businesses | Opinion (Tallahassee Democrat)
Tough Florida Privacy Law That Lets Marketers Keep Data Only a Year Moves Fast Through Legislature (Ad Age)

March 2021

Advertisers Slam Connecticut's Proposed Digital Ad Tax (Multichannel News)
ANA and AIMM Outline 6 Actionable Ways Marketers Can Support Asian Communities (Adweek)
ANA launches In-House Excellence Awards (SHOOTonline)
ANA Plans 'Hybrid' Masters Of Marketing Conference (MediaPost)
ANA Pushes for Less Transparency Around Donations to Nonprofits (Ad Age)
ANA Urges Court To Strike Down California Charitable Donor Disclosure Requirement (MediaPost)
How Brands Should Think About Representation of Black Women in Creative (Ad Age)
How the ANA Is Helping the Ad Industry Deliver on Diversity and Inclusion Pledges (Marketing Dive)
Hundreds Of NPOs Join SCOTUS Donor Battle (The NonProfit Times)
New Report Offers ANA's Second 'Purpose-Driven' Playbook For Brands (MediaPost)
OWN and SeeHer Create Guide to Improve Representation of Black Women in Media (Adweek)
State Data Privacy Laws Proliferate as Calls for Federal Guidelines Grow (Datanami)
Study Finds Women Hold Brands Accountable For Inaccurate Portrayals In Ads (MediaPost)

February 2021

January 2021