ANA in the News
The voice of the marketer.
2025
October 2025
- PwC and ANA launch landmark study proving marketing’s direct link to shareholder value (The Drum)
- EXCLUSIVE: Dean Aragón to Succeed P&G’s Marc Pritchard as ANA Chair (Adweek)
- How CMOs are confronting a future defined by AI and reinvention (Ad Age)
September 2025
June 2025
2024
April 2024
February 2024
- Why GM Is Long On The Metaverse: A Conversation With David Spencer (MediaPost)
- Diversity in the Marketing Industry Drops for the First Time in Years (Ad Age)
2023
December 2023
- ‘AI’ Is ANA’s Marketing Word of the Year 2023 (Ad Age)
- No Words Are Spoken in This Shattering Plea Against Cyberbullying (MUSE by Clio)
- Only One-Third of Every Programmatic Dollar Reaches End-User, ANA Report Finds (Adweek)
- The Rundown: How brands can cut programmatic wastage (Digiday)
- Wake Up And Understand MFA, Please! (MediaPost)
October 2023
- Ad Groups Launch New Push For Federal Privacy Law (MediaPost)
- ANA Opposes FTC Proposal To Crack Down On Fake Reviews (MediaPost)
- Association of National Advertisers and 4A’s launch initiative to persuade federal lawmakers to pass national data law (Capitol Communicator)
- Inclusive marketing: embrace or cancel? (Campaign US)
- Mastercard Aims To Foster Connections Across Diverse Audiences (MediaPost)
- Opening 'Masters' Conference, Liodice Touches On Future Growth Drivers (MediaPost)
- P&G's Marc Pritchard Challenges Marketers to Pursue Growth in New Ways (Adweek)
- P&G's Pritchard Kicks Off ANA Masters of Marketing (MediaPost)
September 2023
- Ad Groups Join To Define MFA Sites: Basically, They're Schlock (MediaPost)
- ANA/4A's Release Joint Set Of Industry Guidelines For Buying Diverse Media (MediaPost)
- Don't Delete The Data Needed By Millions Of Californians (MediaPost)
- New parameters define spammy ‘made for advertising’ sites, but media buyers remain wary (The Drum)
August 2023
- ANA Opposes FTC's Proposed Rules For Health Information (MediaPost)
- Mike Nelson of Martin Guitars Talks Heritage, Craftmanship, Brand Evolution and John Mayer (MediaVillage)
July 2023
- Agency Reviews Cost Over $1 Million on Average, Study Finds (Ad Age)
- NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study (MediaPost)
- Publishers and Advertisers Push Back at FTC’s ‘Click-to-Cancel’ Proposal (The Wall Street Journal)
June 2023
- 'Deeply concerning': one in five online ad impressions run on Made-for-Advertising sites, draft ANA study shows (The Media Leader)
- 10 Key Take-Aways From ANA’s Masters of B2B Marketing (TopRank Marketing)
- Ad Group Criticizes FTC's Proposed 'Click To Cancel' Rules (MediaPost)
- Advertisers Waste 23% Of Programmatic Ad Dollars, ANA Study Finds (Ad Age)
- Advertisers, Here’s One Weird Trick From The ANA That Could Save You $20 Billion (AdExchanger)
- Agencies Using AI Should Get Advertisers’ Permission, ANA Says (Ad Age)
- ANA Finds As Much As $20B Wasted On Programmatic Ad Buys (MediaPost)
- ANA Revises Media Agency Contracts, Requires Prior Client Consent For Using AI (MediaPost)
- The ANA's media transparency redux and the need for more honesty (The Media Leader)
- Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’ (Head Topics)
- Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’ (The Wall Street Journal)
- Marketing Winners and Losers of the Week (Ad Age)
- PepsiCo Takes Grand Prize For Best Media Plan At ANA In-House Awards (MediaPost)
- Revolving Door Agency Moves: ANC, Smarts, Valtech & More (Adweek)
- The Rundown: The ANA’s latest programmatic transparency audit confirms many open secrets (Digiday)
May 2023
- 9 Marketing Procurement Tips From the ANA Advertising Financial Management Conference (Adweek)
- ANA: 82% Of Members Now Have In-House Agencies (MediaPost)
- ANA Study Shows What Capabilities Brands Are Investing In for Their In-House Agencies (Adweek)
- In-house agencies: A new model of advertising and marketing (Fast Company)
- In-House Agencies Are Here to Stay, Finds ANA Report (Adweek)
- In-House Agencies Grow in Popularity, Ana Report Finds (Ad Age)
- Liquid Death Gets a ‘Super’ Win at the ANA REGGIE Awards (Adweek)
- More Organizations Handling Marketing Internally (The NonProfit Times)
- Six Conclusions About In-House Agencies (MediaVillage)
April 2023
- 4A's Chair: Client Category Exclusivity Is A 'Dated Concept' (MediaPost)
- Ad Groups Urge Maryland Supreme Court To Nix Tax On Digital Ads (MediaPost)
- ANA Diversity Supplier Survey Finds Gap Between Brand Interest and Spending (Ad Age)
- ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers (MediaPost)
- How advertisers can address the diversity supplier gap (Marketing Dive)
- Marketers' Investment in Diverse Suppliers on the Rise, But Behind Level of Interest (MediaVillage)
- Verizon's Denis Budniewski Talks About Agencies, Compensation, DEI and More (MediaVillage)
March 2023
- 4A’s, ANA and IAB launch joint effort to revamp standard T&Cs for media buying (The Drum)
- Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising (MarTech Series)
- ANA, 4As, IAB Task Force To Update Digital T&Cs (MediaPost)
- GrowthFronts 2023's Mandate: Spend Mucho Mas on Independent TV for Underrepresented Communities (MediaVillage)
- H&R Block's Jill Cress Discusses How to Give Brand Purpose "A Fair Shot" (MediaVillage)
- Top trade bodies to revise terms and conditions of internet advertising (Marketing Dive)
- What Utah’s New Social Media Law Means for Marketers (Adweek)
February 2023
- Ad Groups Counter Biden's Call To Limit Online Targeting (MediaPost)
- Ad-ID Taps Nielsen's Bradbury As First CEO (MediaPost)
- ANA and 4As blast IAB comments that Washington lawmakers are “extremists” hellbent on destroying the ad industry (Capitol Communicator)
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year (MediaPost)
- At ANA Media, measurement’s future is hotly debated: ‘We need multiple measuring sticks’ (The Drum)
- How Procter & Gamble’s Media Strategy Changes the Role of Agencies (Ad Age)
- Mindshare's Gerhart Surprises Procurement, Tells Them To Mind Their Ps & Qs (MediaPost)
- Nada Bradbury Named CEO Of ANA-4As’ Ad-ID Service (Broadcasting+Cable)
- Overheard at ANA Media: 'Safety & compliance need not come at the expense of creativity' (The Drum)
- P&G's Marc Pritchard on media priorities: 'It's no longer about spending the most' (The Drum)
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above It (MediaPost)
- Retail media isn’t a phase, report finds, and we know it (Insider Intelligence)
- Retail Media Networks: Necessary Cost Of Doing Business, Or Something More? (MediaPost)
- Seeking Solutions To Media Measurement Complexity At ANA Event (MediaPost)
- Super Bowl ads released ahead of the big game (Video) (Social News XYZ)
- VAB: Sell-Side JIC Is A 'Council,' Not Committee: Sheds More Light On Operational Structure (MediaPost)
- Why Procter & Gamble’s In-House Media Strategy May Be Difficult for Other Marketers to Follow (Ad Age)
January 2023
- 2022 Executive of the Year: Marc Pritchard (MediaPost)
- 4A’s Aims to Simplify Agency Search Process, Modernize Compensation Model in 2023 (Ad Age)
- Ad Industry Study Calls For JIC Approach To New Market Currencies (MediaPost)
- Advertiser Groups Blast IAB CEO David Cohen’s Remarks (Ad Age)
- ANA: Brands Shifting Shopper, Trade & Brand Marketing Budgets To Retail Media (MediaPost)
- As Agencies and Brands Define the Value of Their Work, Compensation Models Merit Closer Scrutiny (Adweek)
- Ford's Marla Skiko on Inclusion, Diversity, Gaming and More (MediaVillage)
- HBCU Brand Deals Are on the Rise—What Marketers Are Getting Right and Wrong (Ad Age)
- Q&A: How to develop recession-proof marketing (SmartBrief)
- Retail Media Networks Attract ‘Reluctant Buyers,’ ANA Finds (Ad Age)
- What does the future of marketing innovation entail? ANA asks AutoNation (The Drum)
- Why Multi-Currency TV Measurement Is Causing Tension Within the Industry (Ad Age)
2022
December 2022
- 'Inclusion' Is The ANA's Marketing Word Of The Year (MediaPost)
- ANA, Chicago Auto Show Partner To Recognize Influencer Marketing (MediaPost)
- ANA: The State Of Diversity In Marketing And Advertising In 2022 (AList)
- ANA Finds Performance Incentive Compensation Models Continue To Recede, Fall To 41% Of Advertisers (MediaPost)
- ANA Word Of The Year: Inclusion (MediaPost)
- Association Of National Advertisers Exec Discusses CMO Pain Points (Forbes)
- The Emotional Side of Inclusion (MediaVillage)
- Inside the tensions countering advertisers’ latest quest for programmatic transparency (Digiday)
- Large advertisers are increasingly using fixed fees to pay agencies, study says (Marketing Brew)
- TRENDSETTERS: ANA's Bob Liodice Discusses Trends, Opportunities and Challenges for the Marketing Road Ahead (The Internationalist)
November 2022
- 'Uncomfortable Truth' Campaign Is Best In Show At This Year's ANA Multicultural Excellence Awards (MediaPost)
- A Call For Multicultural Media Investment To Marketing Leaders (Radio and Television Business Report)
- Ad and marketing industries hit new diversity highs, but lag behind US population averages (The Drum)
- Ad Industry Makes Strides in DEI But More Work Needs to be Done (MediaVillage)
- Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs (MediaPost)
- Diversity in U.S. Marketing Industry Increases but Black and Latinx Representation Still Lag (Ad Age)
- Influencer Marketing: A Big Part of the Marketers’ New Path (Radio and Television Business Report)
- The InFOCUS Podcast: Clary Leffel, CarMax (Radio and Television Business Report)
- Marketers Must Be Flexible, Without Losing Identity, in Uncertain Times (The Wall Street Journal)
- SBJ Marketing: Brands double down on cause-focused efforts (Sports Business Journal)
- Tips For Engaging Multicultural Radio Consumers Shared by ANA (Radio and Television Business Report)
October 2022
- 4 Tips for Aspiring Masters of Marketing (Ad Age)
- AB InBev correlates growth and awards success (WARC)
- Al Ries, Father of Positioning, Dies at Age 95 (Ad Age)
- ANA Masters of Marketing 2022—Live Updates (Ad Age)
- Assessing TV Performance in a Changed Landscape, a Beet.TV Leadership Series produced at the 2022 ANA Masters of Marketing, presented by EDO (Beet.TV)
- Brand Investment Is Key to Riding Out Economic Uncertainty: ANA’s Bob Liodice (Beet.TV)
- Cannes Lions Adds New Criteria on Growth, Sustainability and Diversity for 2023 Awards (Ad Age)
- CMO Anxieties Revealed at Ana Masters of Marketing (Ad Age)
- Consumers Expect Brands To Take A Stand On Roe v. Wade (AdExchanger)
- Ford Is At 'Pivotal Point' In Its 119-Year History, Per CMO (MediaPost)
- Heard At ANA's Masters Of Marketing, Sensed In Other Ways Too (MediaPost)
- How a CBD Startup’s Marketing Strategy Helped It Overcome Regulatory Hurdles (Ad Age)
- How Eos Translated Effortless Swearing Into A Culture Of Risk-Taking (MediaPost)
- Marketers Brace to Defend Their Ad Budgets in an Unsteady Economy (The Wall Street Journal)
- Marketing leads at Pepsi and P&G share priorities for building retail media strategies (The Drum)
- Marketing Winners and Losers of the Week (Ad Age)
- Overheard at ANA Masters of Marketing: ‘Link business strategy to talent strategy’ (The Drum)
- P&G And PepsiCo: Retail Media’s Next Growth Phase Is Social Commerce And Incrementality (AdExchanger)
- P&G targets growth with diverse consumers (WARC)
- P&G's Marc Pritchard Says the Company Will Significantly Increase Its Investments in Black-Owned Media (Adweek)
- P&G’s Marc Pritchard Sees Big Growth Opportunity In Marketing To Multicultural Audiences. (Inside Radio)
- P&G’s Marc Pritchard: Buyers Need To Step Up Investments In Black-Owned Media (AdExchanger)
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market' (MediaPost)
- Procter & Gamble’s Pritchard Pivots to Multicultural Message He Thinks ANA Needs to Hear (Ad Age)
- Top marketers from United, Disney and Mastercard on the trends that will define 2023 (The Drum)
September 2022
- Ad Biz Practices What It Preaches, Er, I Mean Votes (MediaPost)
- Ad Groups Urge FTC To Rethink Proposed Revisions To Endorsement Guides (MediaPost)
- ANA Creates an Educational Program to Target Online Hate Speech (Digiday)
- ANA Warns Against Purpose Statements Without Corporate Action (Ad Age)
- Brands Find It Painful to Address Agencies' Most Pressing Pitching Problems (Adweek)
- Hispanic TV Summit: Latinos Feel ‘Invisible’ and That's a Problem for Marketers (Broadcasting+Cable)
- Influencer marketing brand-lift studies are improving (Marketing Brew)
- Panera's Drayton Martin on Brand Building, Managing Change and Purpose Marketing (MediaVillage)
- SeeHer and AT&T team up to measure gender equality in sports (Campaign US)
August 2022
- Ad Trades Release Guidelines For 'Diverse' Media Supply Chain To Work With Buyers (MediaPost)
- ANA Aims to Eliminate Programmatic Media Waste With New Guide (Ad Age)
- ANA and 4As Release New Guidelines for Diverse Media Suppliers (Ad Age)
- ANA Issues 'Programmatic Transparency' Guide, Supply Chain Has Expanded To More Than 8,000 (MediaPost)
- ANA To Engage Even More Responsibly: Taps Ogilvy, BBB To Combat Hate Speech (MediaPost)
- ANA’s programmatic buying guide aims to shine a light on murky inefficiencies for CMOs (Digiday)
- Why The TV Industry Says Panels Are “In” Again (AdExchanger)
July 2022
- Ad Groups Urge Overhaul Of Proposed Privacy Bill (MediaPost)
- ANA Releases First-Ever Guidelines For Measuring Influencer Marketing (MediaPost)
- ANA Report Finds Marketing Procurement-Agency Relationship Remains Problematic (MediaPost)
- CVS Takes 'Best In Show,' L'Oreal Wins 'Media Plan Of The Year' At ANA In-House Agency Awards (MediaPost)
- Marketers and Agencies at Odds Over Procurement Departments (Ad Age)
- New guidelines introduced to help measure influencer marketing (The Message)
June 2022
- Ad Industry Blasts Federal Opt-In Privacy Proposal (MediaPost)
- ANA Analysis: Ad Fraud Tops $100B Annually (MediaPost)
- ANA Urges California Privacy Agency To Revamp Proposed Rules (MediaPost)
- GARM announces new standards on misinformation, ad placement, brand safety (The Media Leader)
May 2022
- Ad Groups Evaluate TV Measurement Beyond Nielsen (Ad Age)
- Ad Industry Generated $7.1T In Sales During 2021 (Media Confidential)
- Ad Trade Groups Release Guide for Marketers on Working With Diverse Media Suppliers (Ad Age)
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds (MediaPost)
- ANA, 4As Release New Guidelines For Buying Diverse Media (MediaPost)
- Connecticut Governor Signs Sweeping Privacy Bill (MediaPost)
- Inclusive Programming Has Made Small but Hopeful Progress, ANA Finds (Ad Age)
- Media Buying Briefing: The ANA’s cross-media measurement effort is taking too long say agencies (Digiday)
- Why Unionized Ads Matter—SAG-AFTRA Contract Negotiators Explain Updates (Ad Age)
April 2022
- ANA Identifies Eight Attributes of Purposeful Brands (MediaVillage)
- CBS Airs CMT Awards and Advertising Research Foundation Hosts Event: The Week Ahead (Ad Age)
- Email's Essential Role in Successful Marketing (MediaVillage)
- Racy Women's Shave Cream Campaign Is Super Reggie Winner (MediaPost)
- Thank You, ANA, For Helping Bring Industry Conferences Back (MediaPost)
March 2022
- Ad industry's response to Russia: The story so far (Marketing Dive)
- ADT Security Goes All-In On In-house Media Operation (MediaPost)
- Advertisers Increasingly Cut Russia Media Spend (Broadcasting+Cable)
- ANA Begins Campaign to Combat Online Hate Speech (Ad Age)
- ANA Calls On Members To Support Russian Sanctions, 25% Have Already Cut Media Spending (MediaPost)
- ANA Hosts Media Conference and Nielsen Reports Earnings Amid Downgrades: The Week Ahead (Ad Age)
- ANA Media Conference Takeaways—Why Media Is Doing Great, Marketers Aren’t, and Agency Friction Has Eased (Ad Age)
- ANA Members Increase Efforts Against Russia, For Ukraine (MediaPost)
- ANA Survey: Marketers' Support For Ukraine On The Rise (SHOOTonline)
- Biased Metrics, False Narratives Take The Cake On Day 1 Of ANA Conference (MediaPost)
- Marketer-Led Measurement Initiative To Be 'Productionalized' By Early 2024 (MediaPost)
- P&G's Pritchard Likens Upfront To Buying 'Toilet Paper,' Issues Call For Innovation (MediaPost)
- Procter & Gamble Calls for Tests That Do Away With TV Audience Guarantees (Ad Age)
- Tinder Miniseries Wins ANA's Diamond ECHO Award (MediaPost)
February 2022
- A More ‘Diverse’ ANA Media Conference, Thanks To NABOB (Radio and Television Business Report)
- The Ad Industry Lost A Legend And The ANA Lost A Friend (MediaPost)
- Ad-ID Announces Partnership with Univision to Deploy Enhanced Cross-Channel Asset Identification (StreetInsider)
- ANA Hosts Media Conference and Nielsen Reports Earnings Amid Downgrades: The Week Ahead (Ad Age)
- ANA Readies Pilot of Nielsen TV Panel Alternatives That Will Likely Include Kantar (Ad Age)
- How the ANA Plans to Investigate Programmatic Media Buying (Ad Age)
- Promises Kept: ANA’s AIMM Reveals Its 2021 Best-In-Culture List with Ulta Beauty, USAA, Verizon and Walmart Among the Top Performers (Hispanic PR Wire)
- Tony Pace, Former Subway Ad Executive Who Pushed TV Networks to Make ‘Brand Memories,’ Dies at 64 (Variety)
- Tony Pace, Who Died in Snowmobile Accident Tuesday, Was in Montana for Olympics-Related Event (Ad Age)
- Walgreens' Luke Kigel with the Lowdown on Retail Media Networks (MediaVillage)
January 2022
- Ad Industry, Privacy Advocates Spar Over 'Surveillance Advertising' (MediaPost)
- ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail (MediaPost)
- ANA Launches Agency Training Program (MediaPost)
- Direct Marketers Prefer Email Over Social Media (Alist Daily)
- Email Remains Direct Marketers’ Top Choice Despite Social Media Rise, ANA Study Finds (Ad Age)
- How the ANA is addressing marketer challenges amid high turnover and rapid change (Campaign US)
- Meta Controversies Spur ANA to Consider Industry Social Media Watchdog (Ad Age)
- The Role of CTV in the Media Mix (MediaVillage)
- What’s the Most Effective Direct Marketing Tool? The Answer Might Surprise You (Digital Information World)
2021
December 2021
- “Diversity” Voted ANA 2021 Marketing Word Of The Year (TV Tech)
- A Few Words on the ANA Marketing Word of the Year -- Diversity (MediaVillage)
- Adweek Partners With Sustainable Brands and ANA to Create Sustainability Tools for Marketers (Adweek)
- ANA Commissions Study On Programmatic Media-Buying (MediaPost)
- ANA Report Shows 50% of Marketers Feature LGBTQ+ Casting In Their Campaigns (SHOOTonline)
- In A Broadcasting Year Where It Took The Lead, ‘Diversity’ Is ANA's Marketing Word Of 2021. (Inside Radio)
- LGBTQ+ Casting in Ads Is on the Rise (Ad Age)
- PwC will lead the ANA’s programmatic transparency study (Digiday)
- VAB and 4As Join Advertisers’ Cross-Media Measurement Push (Broadcasting+Cable)
November 2021
- ANA Forms Strategic Alliance With Sustainable Brands (SHOOTonline)
- ANA Government Relations Chief Dan Jaffe Retiring (Broadcasting+Cable)
- ANA Picks VideoAmp for Cross-Media Measurement Test (Ad Age)
- ANA Washington Chief Dan Jaffe Announces Retirement (TVNewsCheck)
- Finally! Progress in Increasing Ethnic Diversity in the Advertising/Marketing Industry! (MediaVillage)
- The U.S. Marketing Industry Is Taking Small Steps Towards Diversity, ANA Reports (Ad Age)
October 2021
- ANA Masters Day One: What Brand Marketers Need to Know (MediaVillage)
- ANA Masters Is Back, but People Mostly Aren’t (Ad Age)
- ANA Masters of Marketing: A Deep Dive Into Sports (MediaVillage)
- ANA Panel Examines How Brands Can Forge New Paths to Equality (MediaVillage)
- ANA's Bob Liodice: Diversity Priorities and Goals for the Ad Community (MediaVillage)
- Beware of ‘Purpose Washing’—and Other Takeaways From ANA’s Masters of Marketing (Ad Age)
- Clorox Attributes Launch of Real Simple Cleaning Products to Meredith Data (MediaPost)
- Female Quotient Joins ANA to Expand SeeHer Gender Equity Program (Ad Age)
- Heather Stewart on GM's Commitment to Diverse Media (MediaVillage)
- How Diversity Is Driving Growth for Johnson & Johnson (Ad Age)
- Kohl’s New Marketing Approach: More Value, More Content (MediaPost)
- Manera, Bhargava, Myles, Cook McDermott Named ANA Rising Marketing Stars (SHOOTonline)
- The Metaverse Is Here. Are You Ready? (MediaVillage)
- NFL CMO on How the League Looked in the Mirror on Social Justice (Ad Age)
- What Brand Marketers Need to Know: From Mastercard, Frito-Lay, Kohl’s, Disney and More (MediaVillage)
September 2021
- Ad Groups Defend MRC, Call Accreditation Relevant And Critical To Effective Measurement (MediaPost)
- Advertisers Jockey for More Control Over TV Networks’ Bid to Launch Nielsen Rival (Variety)
- ANA and 4A’s Back MRC Amid Nielsen Suspension (Ad Age)
- ANA Backs the MRC and Insists Ad Industry Needs “More Robust” Measurement Ecosystem (TV Tech)
- ANA study finds that minorities feel excluded from business decision-making process (SHOOTonline)
- Marketing Briefing: ‘Not a hypothetical problem’: ANA CEO Bob Liodice on why there needs to be a unified effort to combat hate speech (Digiday)
- Marketing Winners and Losers of the Week (Ad Age)
- Seedtag Raises $40 Million; ANA Pushes Back Against ‘Sweeping’ Privacy Regulations (AdExchanger)
- WFA Reels In Commitments To Its Planet Pledge Initiative (MediaPost)
- WTF is Ad-ID? (Digiday)
August 2021
- ANA Aims to Begin Cross-Platform Measurement Testing in Late Spring 2022 (Adweek)
- ANA: Marketers Get Ready for their First Global Day of Learning (MediaVillage)
July 2021
- ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain (Beet.TV)
- ANA Wants Marketers to Take off Sept. 14 as Training Day (Ad Age)
- New Connected TV Insights from ANA and Innovid (MediaVillage)
- Supreme Court Strikes Down California Disclosure Requirement Opposed By ANA (MediaPost)
- Unilever's Esi Eggleston Bracey Talks Truth about Brand Purpose (MediaVillage)
June 2021
- 5 Years Later, Leaders Reflect On Impact Of Media Transparency Report (MediaPost)
- Ad Exec Vaccinations Reach 87%, Plans For Business Travel Improve Dramatically (MediaPost)
- Ad Industry: Let’s Not Forget About Supporting Hispanic Suppliers (HispanicAds.com)
- ANA Launches ESG Brand Index (MediaPost)
- ANA Now Ranking Brands by Environmental, Social and Governance Impact (Ad Age)
- ANA partners with Comscore on cross-media measurement effort (SHOOTonline)
- ANA Returns to In-Person Events this Week with the Annual Media Conference (Beet.TV)
- ANA’s new index to gauge brands’ social responses leaves agencies feeling as if they’re already ahead of the issue (Digiday)
- As CMOs seek to fortify pandemic gains, confusion grows around brand purpose (Marketing Dive)
- Business Travel Is Resuming for Marketers (Ad Age)
- Cookieless Tech Test Gives Procter & Gamble Hope—and TV Networks Worries (Ad Age)
- Creative Bravery Works For Marketers, Agencies: Q&A With Agency CFO (MediaPost)
- Eliminating Investment Inequalities In The Media And Creative Supply Chain (MediaPost)
- How chief marketing officers can be the new C-suite MVPs (Fortune)
- L'Oréal's Shenan Reed on Advertising Being a Service to the Consumer (MediaVillage)
- Marketers Getting Back To Business Travel (PPB Newslink)
- Ping Identity's Kevin Sellers Reveals Keys to Successful B2B Marketing (MediaVillage)
- Procter & Gamble Marketing Chief Urges Media to Help Madison Avenue Find ‘Smart Audiences’ (Variety)
- Reviews From Unilever, Coca-Cola, Facebook and More Bring Mediapalooza II to a Pitch Theater Near You (Ad Age)
- Visa's Simona Rabsatt Butler on Supplier Diversity (MediaVillage)
- What It's Like to Attend an in-Person Industry Conference Again (Mask Optional) (Ad Age)
May 2021
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used (MediaPost)
- ANA Urges New York To Put Brakes On Opt-In Privacy Bill (MediaPost)
- ANA: 89% of marketers put higher premium on supplier diversity (Marketing Dive)
- ANA: Black-Owned Suppliers Still Are The Minority Of Ad Industry's Diversity Mix (MediaPost)
- AutoNation's Meghan Haslemann on How to Provide a More Meaningful Customer Experience and More (MediaVillage)
- In-House Agencies Surged in the Pandemic, but Will the Momentum Continue? (Ad Age)
- Media Buying Briefing: How will media agencies react when programmatic is put under the microscope? (Digiday)
- Metrics Marketers Love Most Are Usually the Wrong Ones, ANA Study Finds (Ad Age)
- Opinion: A digital ad tax will hurt CT (The Wilton Bulletin)
- Opinion: Perfecting Americans’ data privacy (The Washington Post)
- Programmatic Under A Lens, With ANA CEO Bob Liodice (AdExchanger)
- Reporters Without Borders And Minecraft Win Super REGGIE Award (The Licensing Letter)
- Reporters Without Borders' press freedom campaign wins ANA Super REGGIE Award (SHOOTonline)
- Rocket Mortgage’s CMO Will Discuss Super Bowl Ad Strategy at ANA Influencer Conference (MediaVillage)
- Winning Brands Turn Sustainability Into A Verb: ANA’s CEO Says P&G And Unilever Are Leading By Example (Forbes)
April 2021
- 3 actionable insights with... ANA chief exec Bob Liodice (The Drum)
- ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study It (MediaPost)
- The Ad Industry’s Latest Awards Show is Dedicated to In-House Agencies (Marketing Brew)
- Marketers Plan Study to Shine Light on the Murky Business of Automated Ad Buying (The Wall Street Journal)
- Rush to pass 'big tech' privacy bills will harm Florida's small businesses | Opinion (Tallahassee Democrat)
- Tough Florida Privacy Law That Lets Marketers Keep Data Only a Year Moves Fast Through Legislature (Ad Age)
March 2021
- Advertisers Slam Connecticut's Proposed Digital Ad Tax (Multichannel News)
- ANA and AIMM Outline 6 Actionable Ways Marketers Can Support Asian Communities (Adweek)
- ANA launches In-House Excellence Awards (SHOOTonline)
- ANA Plans 'Hybrid' Masters Of Marketing Conference(MediaPost)
- ANA Pushes for Less Transparency Around Donations to Nonprofits (Ad Age)
- ANA Urges Court To Strike Down California Charitable Donor Disclosure Requirement (MediaPost)
- How Brands Should Think About Representation of Black Women in Creative (Ad Age)
- How the ANA Is Helping the Ad Industry Deliver on Diversity and Inclusion Pledges (Marketing Dive)
- Hundreds Of NPOs Join SCOTUS Donor Battle (The NonProfit Times)
- New Report Offers ANA's Second 'Purpose-Driven' Playbook For Brands (MediaPost)
- OWN and SeeHer Create Guide to Improve Representation of Black Women in Media (Adweek)
- State Data Privacy Laws Proliferate as Calls for Federal Guidelines Grow (Datanami)
- Study Finds Women Hold Brands Accountable For Inaccurate Portrayals In Ads (MediaPost)
February 2021
- ANA Finds Half Of Ad Execs Have No Plans To Travel/Attend In-Person Events In 2021 (MediaPost)
- At Super Bowl 2021, In-House Ads Had a Moment (Adweek)
- Marketing Execs Won’t Return to Travel Until at Least June: ANA Study (Ad Age)
- Super Bowl Advertisers Fell Short on Key Diversity and Inclusion Measures, Analysis Shows (Ad Age)
- Super Bowl LV Advertisers Disappoint on Diversity in the Director's Chair (Ad Age)
January 2021
- ‘More regulatory minded’: ANA’s lobbyist on what advertisers can expect from Biden’s presidency (Digiday)
- 'There Will Be Movement': What to Expect for National Privacy Legislation (Law.com)
- ANA Issues New Tools To Help Marketers 'Master Their Tech Stack' (MediaPost)