ANA in the News | ANA

January 2022

ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail (MediaPost)
Email Remains Direct Marketers’ Top Choice Despite Social Media Rise, ANA Study Finds (Ad Age)
Meta Controversies Spur ANA to Consider Industry Social Media Watchdog (Ad Age)

December 2021

“Diversity” Voted ANA 2021 Marketing Word Of The Year (TV Tech)
A Few Words on the ANA Marketing Word of the Year -- Diversity (MediaVillage)
Adweek Partners With Sustainable Brands and ANA to Create Sustainability Tools for Marketers (Adweek)
ANA Commissions Study On Programmatic Media-Buying (MediaPost)
ANA Report Shows 50% of Marketers Feature LGBTQ+ Casting In Their Campaigns (SHOOTonline)
In A Broadcasting Year Where It Took The Lead, ‘Diversity’ Is ANA's Marketing Word Of 2021. (Inside Radio)
LGBTQ+ Casting in Ads Is on the Rise (Ad Age)
PwC will lead the ANA’s programmatic transparency study (Digiday)
VAB and 4As Join Advertisers’ Cross-Media Measurement Push (Broadcasting+Cable)

November 2021

ANA Forms Strategic Alliance With Sustainable Brands (SHOOTonline)
ANA Government Relations Chief Dan Jaffe Retiring (Broadcasting+Cable)
ANA Picks VideoAmp for Cross-Media Measurement Test (Ad Age)
ANA Washington Chief Dan Jaffe Announces Retirement (TVNewsCheck)
Finally! Progress in Increasing Ethnic Diversity in the Advertising/Marketing Industry! (MediaVillage)
The U.S. Marketing Industry Is Taking Small Steps Towards Diversity, ANA Reports (Ad Age)

October 2021

ANA Masters Day One: What Brand Marketers Need to Know (MediaVillage)
ANA Masters Is Back, but People Mostly Aren’t (Ad Age)
ANA Masters of Marketing: A Deep Dive Into Sports (MediaVillage)
ANA Panel Examines How Brands Can Forge New Paths to Equality (MediaVillage)
ANA's Bob Liodice: Diversity Priorities and Goals for the Ad Community (MediaVillage)
Beware of ‘Purpose Washing’—and Other Takeaways From ANA’s Masters of Marketing (Ad Age)
Clorox Attributes Launch of Real Simple Cleaning Products to Meredith Data (MediaPost)
Female Quotient Joins ANA to Expand SeeHer Gender Equity Program (Ad Age)
Heather Stewart on GM's Commitment to Diverse Media (MediaVillage)
How Diversity Is Driving Growth for Johnson & Johnson (Ad Age)
Kohl’s New Marketing Approach: More Value, More Content (MediaPost)
Manera, Bhargava, Myles, Cook McDermott Named ANA Rising Marketing Stars (SHOOTonline)
The Metaverse Is Here. Are You Ready? (MediaVillage)
NFL CMO on How the League Looked in the Mirror on Social Justice (Ad Age)
What Brand Marketers Need to Know: From Mastercard, Frito-Lay, Kohl’s, Disney and More (MediaVillage)

September 2021

August 2021

ANA Aims to Begin Cross-Platform Measurement Testing in Late Spring 2022 (Adweek)
ANA: Marketers Get Ready for their First Global Day of Learning (MediaVillage)

July 2021

ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain (Beet.TV)
ANA Wants Marketers to Take off Sept. 14 as Training Day (Ad Age)
New Connected TV Insights from ANA and Innovid (MediaVillage)
Supreme Court Strikes Down California Disclosure Requirement Opposed By ANA (MediaPost)
Unilever's Esi Eggleston Bracey Talks Truth about Brand Purpose (MediaVillage)

June 2021

5 Years Later, Leaders Reflect On Impact Of Media Transparency Report (MediaPost)
Ad Exec Vaccinations Reach 87%, Plans For Business Travel Improve Dramatically (MediaPost)
Ad Industry: Let’s Not Forget About Supporting Hispanic Suppliers (HispanicAds.com)
ANA Launches ESG Brand Index (MediaPost)
ANA Now Ranking Brands by Environmental, Social and Governance Impact (Ad Age)
ANA partners with Comscore on cross-media measurement effort (SHOOTonline)
ANA Returns to In-Person Events this Week with the Annual Media Conference (Beet.TV)
ANA’s new index to gauge brands’ social responses leaves agencies feeling as if they’re already ahead of the issue (Digiday)
As CMOs seek to fortify pandemic gains, confusion grows around brand purpose (Marketing Dive)
Business Travel Is Resuming for Marketers (Ad Age)
Cookieless Tech Test Gives Procter & Gamble Hope—and TV Networks Worries (Ad Age)
Creative Bravery Works For Marketers, Agencies: Q&A With Agency CFO (MediaPost)
Eliminating Investment Inequalities In The Media And Creative Supply Chain (MediaPost)
How chief marketing officers can be the new C-suite MVPs (Fortune)
L'Oréal's Shenan Reed on Advertising Being a Service to the Consumer (MediaVillage)
Marketers Getting Back To Business Travel (PPB Newslink)
Ping Identity's Kevin Sellers Reveals Keys to Successful B2B Marketing (MediaVillage)
Procter & Gamble Marketing Chief Urges Media to Help Madison Avenue Find ‘Smart Audiences’ (Variety)
Reviews From Unilever, Coca-Cola, Facebook and More Bring Mediapalooza II to a Pitch Theater Near You (Ad Age)
Visa's Simona Rabsatt Butler on Supplier Diversity (MediaVillage)
What It's Like to Attend an in-Person Industry Conference Again (Mask Optional) (Ad Age)

May 2021

ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used (MediaPost)
ANA Urges New York To Put Brakes On Opt-In Privacy Bill (MediaPost)
ANA: 89% of marketers put higher premium on supplier diversity (Marketing Dive)
ANA: Black-Owned Suppliers Still Are The Minority Of Ad Industry's Diversity Mix (MediaPost)
AutoNation's Meghan Haslemann on How to Provide a More Meaningful Customer Experience and More (MediaVillage)
In-House Agencies Surged in the Pandemic, but Will the Momentum Continue? (Ad Age)
Media Buying Briefing: How will media agencies react when programmatic is put under the microscope? (Digiday)
Metrics Marketers Love Most Are Usually the Wrong Ones, ANA Study Finds (Ad Age)
Opinion: A digital ad tax will hurt CT (The Wilton Bulletin)
Opinion: Perfecting Americans’ data privacy (The Washington Post)
Programmatic Under A Lens, With ANA CEO Bob Liodice (AdExchanger)
Reporters Without Borders And Minecraft Win Super REGGIE Award (The Licensing Letter)
Reporters Without Borders' press freedom campaign wins ANA Super REGGIE Award (SHOOTonline)
Rocket Mortgage’s CMO Will Discuss Super Bowl Ad Strategy at ANA Influencer Conference (MediaVillage)
Winning Brands Turn Sustainability Into A Verb: ANA’s CEO Says P&G And Unilever Are Leading By Example (Forbes)

April 2021

3 actionable insights with... ANA chief exec Bob Liodice (The Drum)
ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study It (MediaPost)
The Ad Industry’s Latest Awards Show is Dedicated to In-House Agencies (Marketing Brew)
Marketers Plan Study to Shine Light on the Murky Business of Automated Ad Buying (The Wall Street Journal)
Rush to pass 'big tech' privacy bills will harm Florida's small businesses | Opinion (Tallahassee Democrat)
Tough Florida Privacy Law That Lets Marketers Keep Data Only a Year Moves Fast Through Legislature (Ad Age)

March 2021

Advertisers Slam Connecticut's Proposed Digital Ad Tax (Multichannel News)
ANA and AIMM Outline 6 Actionable Ways Marketers Can Support Asian Communities (Adweek)
ANA launches In-House Excellence Awards (SHOOTonline)
ANA Plans 'Hybrid' Masters Of Marketing Conference (MediaPost)
ANA Pushes for Less Transparency Around Donations to Nonprofits (Ad Age)
ANA Urges Court To Strike Down California Charitable Donor Disclosure Requirement (MediaPost)
How Brands Should Think About Representation of Black Women in Creative (Ad Age)
How the ANA Is Helping the Ad Industry Deliver on Diversity and Inclusion Pledges (Marketing Dive)
Hundreds Of NPOs Join SCOTUS Donor Battle (The NonProfit Times)
New Report Offers ANA's Second 'Purpose-Driven' Playbook For Brands (MediaPost)
OWN and SeeHer Create Guide to Improve Representation of Black Women in Media (Adweek)
State Data Privacy Laws Proliferate as Calls for Federal Guidelines Grow (Datanami)
Study Finds Women Hold Brands Accountable For Inaccurate Portrayals In Ads (MediaPost)

February 2021

January 2021

December 2020

A Look At Influencer Marketing: Q&A With Cigna's Stephen Cassell (MediaPost)
Advertisers Try to Help Providers Navigate CCPA (Multichannel News)
ANA Blasts Apple's Newest Move Against Tracking Cookies (MediaPost)
ANA Forms Influencer Board: Seeks To Standardize Measurement, Trust, Transparency (MediaPost)
ANA Pivots On Marketing 'Word of the Year' (MediaPost)
ANA Reports No Progress in Racial and Ethnic Diversity of the Marketing and Advertising Industry (MarketingCharts)
Go Buckeyes: The Shipyard Gifts ANA Memberships To OSU Students (MediaPost)
Influencers Now Put On Real Pants for Work (Morning Brew)
The Regulatory Issues Madison Avenue May Face in 2021 (The Wall Street Journal)
Verizon, McCann Are 'Best In Show' At ANA Multicultural Awards (MediaPost)
Year End 2020, The Latest On Maximizing Influencer Brand Partnerships (Forbes)

November 2020

"The Room Where It Happens" How AIMM is Igniting a Cultural Reckoning (MediaVillage)
ANA Creates a "Flywheel for Action" Led by Global CMOs (MediaVillage)
How Empathy Drives Delta Air Lines’ Strategy (WARC)
New Report Reveals Huge Gap in Diverse CMO Hires (Ad Age)
Purpose And Sustainability Needs To Include Usefulness: ANA CEO Weighs In On Brand Trends (Forbes)

October 2020

‘Race to Deliver’: Pernod Ricard CMO Pam Forbus On A New Anti-Hate Speech Initiative And How The Coronavirus Changed The Company’s Marketing (Digiday)
5 Takeaways From The ANA’s ‘Human’-Obsessed Virtual Masters Of Marketing Event (Ad Age)
11 Takeaways from ANA Masters of Marketing (Adweek)
Ad Industry Blasts New California Privacy Proposal (MediaPost)
Ahead of the ANA conference, marketers take stock of coronavirus-induced changes to consumer behavior (Digiday)
ANA Masters of Marketing: What to Look Out for at This Year’s Virtual Event (Ad Age)
ANA: 15% Of Digital Ad Costs Going To 'Unknown' (MediaPost)
Boston Beer Not 'Normal Company,' But Its Corporate Culture Works Well (MediaPost)
Bridging AI to Agility, Empathy and Purpose Will Accelerate Marketing’s Deep Consumer and Client Relationships (Digiday)
Did You Hear the One About The Brand Guy Who Delivered A Punchline At The ANA? (MediaPost)
Facebook’s Ad Chief Explains How the Boycotts Changed the Company (CNBC)
Facebook's Everson Tells ANA She Was Happy The Boycott Happened (MediaPost)
General Motors Found the Positive in Pandemic (MediaPost)
General Motors’ Deborah Wahl on the Carmaker’s All-Electric Ambitions (Adweek)
How DoorDash Handled Chaos Of 2020 (MediaPost)
In Dove's Basketball Partnership, Unilever Moves From Ads To Acts (MediaPost)
Inside Molson Coors' Marketing Playbook for Navigating Chaos In 2020 And Beyond (Marketing Dive)
McCann's Macdonald Named AEF Chairman (MediaPost)
P&G’s Marc Pritchard Says Platforms Need Long-Term Plans to Remove Hateful Content (Adweek)
P&G's Pritchard Ties Ad Reform to Its Stand On Social Issues (MediaPost)
Pernod Ricard Addresses Online Hate Speech With New ‘Engage Responsibly’ Initiative (Adweek)
Pernod Ricard Gets Industry Buy-In For Tool That Reports Hate Speech On Social Media (Marketing Dive)
Pernod Ricard Wants Brands To Calculate 'Hate Footprint’ In Bid To Curb Social Media Hate Speech (Ad Age)
Pinterest Joins Brand-Safety Group To Bolster Position As A Positive Place For Ads (Mobile Marketer)
Pinterest Warns Brands That Online Slime Is 'Draining' Their Ad Dollars (Ad Age)
Seven New Members Elected to ANA Board Of Directors (SHOOTonline)
Social Justice Takes the Stage At ANA Conference (Inside Radio)

September 2020

August 2020

July 2020

ANA Launches List of Diversity-Certified Agencies (Adweek)
ANA Releases List of Diverse Suppliers (Multichannel News)
ANA: Content marketing budgets jumped before pandemic (Marketing Dive)
Marketers take to content marketing despite reservations over ROI, measurement (Luxury Daily)

June 2020

3 months in, how COVID-19 has permanently changed marketing (Marketing Dive)
A ‘Commitment To Systematic Change’ From ANA (Radio & Television Business Report)
A Letter From ANA and AIMM: We Commit to Do Better (Adweek)
Ad Industry Protests California AG's Proposed Privacy Rules (MediaPost)
ANA Admits ‘Limited Progress’ on Diversity and Inclusion Initiatives, Calls for Action (Ad Age)
ANA and AIMM Commit to 7 Interventions to Address Systemic Racism in the Ad World (Adweek)
ANA Calls for ‘Transformative’ Shift to Calendar Year Upfront (Adweek)
ANA Calls for Changes to TV Upfront (Ad Age)
ANA Report: Marketers believe In but many fail to fully commit to innovation & technology (Shoot Online)
ANA, AIMM Call For 'Sweeping Changes' To Accelerate Ad Industry Diversity (MediaPost)
ANA: Marketers believe innovation drives brand growth, but many don't have time for it (Marketing Dive)
ANA/AIMM call on marketers to tackle industry bias and embrace diversity (WARC)
Big advertisers demand delay to TV upfronts, broader media buying changes (Marketing Dive)
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace (Beet.TV)
Madison Avenue Calls for Seismic Changes to TV’s Upfront Market (Variety)
NBCU responds to ANA’s call to shift TV upfront by pushing for bigger change (Ad Age)
SeeHer and Getty Images Partner on New Guide: “Inclusive Visual Storytelling for Women” (Beet.TV)
US advertiser lobby ANA commits to racial equality in advertising and marketing (American Marketer)