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About the Conference

October 6-7, 2020 | A Virtual Experience

The ANA Advertising Financial Management Conference is one of the ANA’s most dynamic conferences, with a long history and a loyal following. This annual event is the only marketing procurement and advertising financial management event of its kind.

It brings together top client-side marketing procurement and finance professionals with advertising agency chief financial and revenue officers and other key industry stakeholders. The conference provides perspective on delivering greater value to organizations with a focus on efficiencies, cost savings, driving ROI, and more.

This year’s conference, of course, will also address the effect that the COVID-19 pandemic has had on the industry.

SPECIAL TECHNICAL NOTE: Please check with your technology department in advance of attending this event. Many organizations have restrictions that will prevent you from joining or viewing this event online. The ANA Virtual Tech Spec Document contains the information necessary for your technology group to ensure you have a quality experience.

Join the conversation at #ANAAFM

Already Registered

Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

3 Reasons to Register


Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.


Connect with peers from businesses large and small to expand your personal network and sphere of influence.


Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

“I view the ANA Advertising Financial Management Conference as an incredibly valuable resource in an ever-changing marketing ecosystem. Any advertiser who has a marketing sourcing function should consider this conference as a mandatory requirement to keep relevant.”

- 2019 Conference Attendee

What You Get

  • Unique perspectives on how marketing and procurement are evolving from C-suite executives from IHG, Georgia-Pacific LLC, and HP.

  • The tools you need to deliver increased ROI, drive cost efficiencies, optimize spend, and add greater value to your organization from HP, Microsoft, HUGE, Reed Smith LLP, Visa, KPMG, WarnerMedia, and Mondelēz International.

  • Insights to help you prepare for the future from industry leaders from MDC Partners, The Economist, and Forrester.

  • How to tackle and overcome the challenges presented by the COVID-19 pandemic.

  • Continuing education credits from the Institute for Supply Management and the National Association of State Boards of Accountancy.

Already Registered

Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

Check Out Highlights from Last Year’s AFM Conference

In this two-minute overview of the 2019 ANA Advertising Financial Management Conference, top client-side marketing procurement and finance professionals, including Jodi Harris, VP of marketing culture and learning at Anheuser-Busch, and Scott Griffiths, CFO of Marketing for Farmers Insurance, offer insights on how to deliver greater value through a focus on efficiencies, cost savings, driving ROI, and more.

Hosts & Speakers

Mark Hudson
Global Senior Procurement Manager, Media and Agency
Walgreens Boots Alliance

Tara Agen
Global Head and VP, Marketing Planning, Operations and Office of the CMO
HP Inc.

Tracy Allery
Marketing Business Partner, NUSA Procurement
Nestlé USA

Kerstin Benden
CFO – Consumer Business
Georgia-Pacific LLC

Keri Bruce
Reed Smith LLP

Nathan Clark
Director - Procurement Advisory
KPMG US Procurement Advisory

Sydni Craig-Hart
CEO and Co-Founder
Smart Simple Marketing

Geoffrey Colon
Head of Microsoft Advertising Brand Studio

Kevin Farkas
President Sales Operations and Chief Risk Officer
Active International

Jason Galloway
Managing Director - Marketing Consulting, Practice Lead
KPMG US Procurement Advisory

Matt Kasindorf
Senior Vice President, Agency Management Services

Laura Knebusch
Vice President, Consumer Experience
Georgia-Pacific LLC

Bob Liodice
Chief Executive Officer

Stacy K. Marcus
Reed Smith LLP

Jeff Pappas
Senior Vice President, Enterprise Risk Management
Active International

Jay Pattisall
Principal Analyst

Mark Penn
Chairman and CEO
MDC Partners

Simona Rabsatt Butler
Senior Director - Global Sourcing, Marketing

Sopan Shah
Chief Procurement Officer

Sebastien Slek
Executive Director, Global Sourcing Marketing

Tom Standage
Deputy Editor, The Economist and
Editor, “The World in..”

Steven Wales
Chief Revenue Officer

Matt Weiss
President, Strategic Growth

Greg Wright
VP, Content Marketing

More speakers to be announced...

Related Resources

Learning Credits

The ANA is registered with NASBA as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website, nasbaregistry.org.

  1. The program delivery method is group-live. 
  2. The NASBA program level is basic.
  3. There are no prerequisites and/or advanced preparation requirements for this conference.
  4. The NASBA field of study subject area is Business Management and Organization.
  5. Group live delivered virtually due to COVID-19.
The Power of Supplier Diversity

This report covers the findings from quantitative and qualitative research conducted by the ANA. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, and influence.

Conference Sponsors

Presenting Sponsor

Thought Leader Sponsors


About  |  Agenda  |  Speakers  |  Sponsors  |  Pricing  |  Register

“It’s the largest and most important gathering of marketing procurement leaders and my go to resource to learn about emerging issues, benchmark best practices, and network with like minds.”

– 2019 Attendee