2020 ANA Advertising Financial Management Conference Presented by Active International | Events & Webinars | ANA

About  |  Agenda  |  Speakers  |  Sponsors

Thank You

Thank you to everyone who attended the 2020 ANA Advertising Financial Management Conference!

Videos and Presentations

All available conference videos and presentations can be accessed through the Agenda.

Save the Date

Mark your calendars for the 2021 ANA Advertising Financial Management Conference, June 27-30, 2021!

The 2020 ANA Advertising Financial Management Conference in Two Minutes

Relive the best of the 2020 ANA Advertising Financial Management Conference in this brief overview.

Highlighted speakers include:

  • Sopan Shah, Chief Procurement Officer, IHG
  • Kerstin Benden, CFO – Consumer Business, Georgia-Pacific LLC
  • Tara Agen, Global Head and VP, Marketing Planning, Operations and Office of the CMO, HP Inc.
  • And more.

About the Conference

October 6-7, 2020 | A Virtual Experience

The ANA Advertising Financial Management Conference is one of the ANA’s most dynamic conferences, with a long history and a loyal following. This annual event is the only marketing procurement and advertising financial management event of its kind.

For 2020, it brought together top client-side marketing procurement and finance professionals with advertising agency chief financial and revenue officers and other key industry stakeholders. The conference provided perspective on delivering greater value to organizations with a focus on efficiencies, cost savings, driving ROI, and more.

The conference, of course, also addressed the effect that the COVID-19 pandemic has had on the industry.


Recap the conversation at #ANAAFM

Hosts and Speakers


Mark Hudson
Global Senior Procurement Manager, Media and Agency
Walgreens Boots Alliance



Tara Agen
Global Head and VP, Marketing Planning, Operations and Office of the CMO
HP Inc.

Tracy Allery
Marketing Business Partner, NUSA Procurement
Nestlé USA

Kerstin Benden
CFO – Consumer Business
Georgia-Pacific LLC

Keri Bruce
Reed Smith LLP


Nathan Clark
Director - Procurement Advisory
KPMG US Procurement Advisory

Sydni Craig-Hart
CEO and Co-Founder
Smart Simple Marketing

Geoffrey Colon
Head of Microsoft Advertising Brand Studio

Kevin Farkas
President Sales Operations and Chief Risk Officer
Active International


Jason Galloway
Managing Director - Marketing Consulting, Practice Lead
KPMG US Procurement Advisory

Matt Kasindorf
Senior Vice President, Agency Management Services

Laura Knebusch
VP, Consumer Experience
Georgia-Pacific LLC

Bob Liodice


Stacy K. Marcus
Reed Smith LLP

Jeff Pappas
SVP, Enterprise Risk Management
Active International

Jay Pattisall
Principal Analyst

Mark Penn
Chairman and CEO
MDC Partners
The Stagwell Group


Simona Rabsatt Butler
Senior Director - Global Sourcing, Marketing

Stephen Robinson
General Counsel
Extreme Reach

Sopan Shah
Chief Procurement Officer

Sebastien Slek
Executive Director, Global Sourcing Marketing


Tom Standage
Deputy Editor
The Economist
“The World in...”

Sam Tomlinson

Steven Wales
Chief Revenue Officer

Matt Weiss
President, Strategic Growth


Greg Wright
VP, Content Marketing



All available conference videos and presentations can be accessed through the Agenda.

Related Resources

Learning Credits

The ANA is registered with NASBA as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website, nasbaregistry.org.

  1. The program delivery method is group-live. 
  2. The NASBA program level is basic.
  3. There are no prerequisites and/or advanced preparation requirements for this conference.
  4. The NASBA field of study subject area is Business Management and Organization.
  5. Group-live will be delivered virtually due to COVID-19.
  6. CPE credits: 10
The Power of Supplier Diversity

This report covers the findings from quantitative and qualitative research conducted by the ANA. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, and influence.

Conference Sponsors

Presenting Sponsor


Thought Leader Sponsors




About  |  Agenda  |  Speakers  |  Sponsors

“It’s the largest and most important gathering of marketing procurement leaders and my go to resource to learn about emerging issues, benchmark best practices, and network with like minds.”

– 2019 Attendee