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About the Conference

November 17-18, 2020 | A Virtual Experience

The ANA Multicultural Marketing & Diversity Conference has become the annual “go to” event to discuss and debate industry issues, to become inspired and to learn! Today, this work, and the impact it has, is more important than ever before.

Now in its 22nd year, the conference will be a virtual experience that assembles prominent thought leaders and client-side multicultural marketing professionals across a wide spectrum of industries.

Please note: All available conference presentations can be accessed through the Agenda on the day of the event.


Join the conversation at #ANAmulti

Register Now   Buy an Unlimited Corporate Package

IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours, and cause delays in joining the conference.

Already Registered

Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

Powered by Grip

What is Grip?

Grip is advanced AI-powered event matchmaking that empowers you with quality interactions. It uses natural language processing, advanced algorithms, and deep neural networks to constantly learn about your professional goals and interests. Grip takes the work out of networking through intelligent matchmaking – making it more fun and giving you a higher return on time.

How Attendees Utilize Grip

  • To make connections with significant people you would not have met otherwise
  • To expand your professional network
  • To create business opportunities with other event goers

What are the benefits?

The matchmaking platform allows you to network with other attendees and exhibitors, arrange meetings, and identify potential business contacts.

Learn more about Grip:

3 Reasons to Register

Learn

Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.

Network

Connect with peers from businesses large and small to expand your personal network and sphere of influence.

Grow

Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

“The data, the insights, and the work that's being created are critical to any brand's future planning. Also, I very much appreciate the seniority of the keynotes and their commitment to our markets.”

- 2019 Conference Attendee

What You Get

  • P&G's chief brand officer, Marc Pritchard, will share his perspective on how brands and companies have a responsibility to step up as a force for good and a force for growth for consumers, communities, our industry, and the world.
  • Experts from top brands including Kellogg, Facebook, VISA, McDonald's, PepsiCo, and Nestlé will share case studies and best practices on marketing to diverse segments, measuring ROI of multicultural marketing plans, and diversity and inclusion strategies.
  • An exclusive conversation with multicultural marketing experts from McDonald's and PepsiCo.
  • A sneak-peek at the 20th annual ANA Multicultural Excellence Awards, which celebrate the year's best multicultural advertising and marketing campaigns across 13 categories.
  • The ability to network with your colleagues through the matchmaking platform GRIP.
  • The opportunity for you, and an unlimited number of your colleagues, to attend for one low price.

Register Now   Buy an Unlimited Corporate Package

IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours, and cause delays in joining the conference.

Already Registered

Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

Check Out Highlights from Last Year’s Multicultural Marketing & Diversity Conference

In this two-minute overview of the 2019 Multicultural Marketing & Diversity Conference, Lizette Williams, head of cultural engagement and experiences for U.S. marketing at McDonald's, Storm Smith, art director at BBDO, and Antonio Lucio, global CMO at Facebook, alongside other thought leaders and client-side multicultural marketing professionals, discuss and debate the most challenging industry issues.

Hosts and Speakers

Host:
Gilbert Davila
President and CEO
Davila Multicultural Insights

Host:
Shannon Watkins
SVP, Brand and Creative Services
Aflac Inc.

Rabiah Ahmed
Senior Media Relations Supervisor
BCW

Carlos Alcazar
Co-Founder
Culture ONE World

Paul Alexander
Chief Marketing and Communications Officer
Eastern Bank Corp.

Lisette Arsuaga
Co-CEO, AIMM Co-Founder
DMI-Consulting

Simona Rabsatt Butler
Senior Director - Global Sourcing, Marketing
Visa, Inc.

Elizabeth Campbell
Head, Multicultural Marketing
McDonald’s

Jakii Chu
CMO
Instacart

Sydni Craig-Hart
CEO and Co-Founder
Smart Simple Marketing

John Dillon
CBO, EVP, AIMM Co-Chair
Denny’s

Alicia Enciso
CMO
Nestlé USA

Gail Horwood
CMO
Kellogg North America

Elba Intriago
SVP, Multicultural
Music Audience Exchange (MAX)

Ketzirah Lesser
Director of Campaign Strategy 2020 Census Integrated Communications
VMLY&R

Marne Levine
VP, Global Partnerships, Business Development and Corporate Development
Facebook

Bob Liodice
CEO
ANA

Elliot Lum
SVP, Talent Strategy and Program Development
ANA Educational Foundation

Edgar Marin
Senior Director – N.A. Shopper Marketing, Multicultural and Brand Capability
The Procter & Gamble Company

Marc Pritchard
Chief Brand Officer
The Procter & Gamble Company

Yin Rani
CEO
MilkPEP

Kris Rivenburgh
Chief Accessibility and Legal Officer
eSSENTIAL Accessibility

Carlos Santiago
CEO and AIMM Co-Founder
Santiago Solutions Group

Sue Seams
Senior Director, Experience Planning
Kellogg’s

Nidia Serrano
Audience Marketing Director
Pandora

Esperanza Teasdale
VP and General Manager, Hispanic Business Unit
PepsiCo Beverages North America

Rishad Tobaccowala
Author, “Restoring the Soul of Business: Staying Human in The Age of Data”
Senior Advisor,
Publicis Groupe

Tim Wang
Founder and Principal
TDW+Co

Omar Wasow
Assistant Professor, Princeton University
Co-Founder, BlackPlanet.com

More speakers to be announced.

Related Resources

Learn about AIMM

The Alliance for Inclusive and Multicultural Marketing (AIMM) is an industry-wide alliance representing the entire marketing ecosystem — advertisers, media, research companies, trade organizations, and agencies across Hispanic, African-American, Asian-American, LGBTQ, and non-multicultural segments. Together, this working group of industry leaders is focused on evolving and enhancing the relevance, effectiveness, and impact of multicultural and inclusive marketing in order to legitimize connections with consumers and, in turn, maximize business growth.

The Power of Supplier Diversity Report

Check out findings from quantitative and qualitative research conducted by the ANA and get a better understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, and influence.

Taking a Stand on Systemic Change

Amid calls for an end to systemic inequalities, marketing organizations are prioritizing internal efforts to promote inclusion and combat discrimination.

Resource List of Certified Diverse Suppliers for Marketing/Advertising

To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

Commit to Equality, Inclusion, and Systemic Change

Industry-leading marketers have commited to unflinchingly examining our own history and current practices to shine a light on systemic and institutional biases that exist within the industry. Take the pledge today.

Conference Sponsors

Presenting Sponsor

Awards Category Sponsors


About  |  Agenda  |  Speakers  |  Sponsors  |  Pricing  |  Register

“This conference was inspirational, informative, insightful, and engaging. A fantastic learning experience for anyone looking for growth and development in this field.”

– 2019 Attendee