Our Areas of Focus | ANA

Our Areas of Focus

Our training is designed to enhance strategy, improve execution, maximize ROI, and develop the business skills of ANA members on 15 key areas of marketing competency.

Enhance your marketing strategy with training on brand-building, innovation, integrated and omnichannel campaign planning, customer focus, and brand activation.

  • Marketing Strategy and Innovation
  • Integrated Marketing and Planning
  • Customer Centricity
  • Brand-Building
  • Brand Activation


Achieve competitive differentiation for your campaigns with topics on digital marketing, media, direct response, agency management, and creative briefing.

  • Creative Process and Briefs
  • Agency Management
  • Digital Marketing and Media
  • Direct Marketing


Improve the ROI you see from your marketing and data investments with topics on measurement analytics, attribution, customer relationship management, and ethical data and marketing practices.

  • Data, Measurement, and Analytics
  • Attribution
  • CRM
  • Ethical Data and Marketing Practices


Arm yourself and your team with the skills needed to excel in today’s fast-paced professional environment with topics on effective communication and team-building.

  • Communications
  • Team Effectiveness