Marketing Futures

Discussing and debating the future of marketing and business.

The ANA Marketing Futures Podcast serves as a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing. The podcast covers a wide range of topics, from AI to the metaverse, and everything in between.

Our mission? To demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

 

Hosted by Mike Berberich

Mike Berberich is senior director of content strategy and Marketing Futures at the ANA, and the host and producer of the Marketing Futures podcast.

Mike has 15 years of industry experience, performing various roles for six years at Havas Digital before coming to the ANA in 2013. He oversees all aspects of the Marketing Futures program, including the development and production of reports, articles, research, and the Marketing Futures Committee. Mike’s mission is to demystify innovation, and help marketers wrap their heads around industry trends that are emerging at a breakneck pace.

When he’s not banging the drum of innovation, Mike is making noise of a different variety, as a music producer and sound designer for more than 20 years. As a hip hop artist, he’s released two full-length albums, three EPs, and numerous singles under the nom du plum BRBRCK; as a sound designer, he’s produced the soundtrack for short films, theatre, and dance, touring Jordan, Israel, and Palestine in 2010 with the Yaa! Samar Dance Theater company. Mike enjoys writing, dancing, meditation, and exploring New York City, which he’s called home for more than 20 years.

Recent Episodes


Forecasting the Future, with DEFINITION 6

1 week ago

Jason Rockman and Curtis Cochran of DEFINITION 6 break down the process of forecasting, and how brands can take the first steps to developing a clearer vision of the future.

Cult-Like Brands, with Chris Kneeland of Cult Collective

4 weeks ago

Chris Kneeland, Chief Evangelist and Revenue Officer of Cult Collective, joined the podcast to discuss what brands can do to “convert” their customers into zealous fanatics.

A Human-Centric Digital Approach, with Nicole Levings of Audience Collective

1 month ago

Nicole Levings, Managing Director of Audience Collective, joined host Mike Berberich on the pod to share findings of a new report on the brand-consumer-tech relationship, and why organizing around a human-centric digital experience is vital to succeed in the modern marketplace.

The Physics of Marketing, with Mathias Elsasser of PwC

2 months ago

Physicist, author, and PwC partner Mathias Elsasser joined the podcast to discuss his book, Intelligent Data-Driven Marketing, which breaks down the entire marketing function into its foundational building blocks -- marketing atoms, if you will.