Champions of Growth

Helping CMOs boost their value throughout their organization.

Champions of Growth, a podcast of the ANA Network, focuses on the ANA Growth Agenda with the goal of helping CMOs navigate a post-digital world and bolster their value throughout the organization. The podcast takes an-in-depth look at the various aspects of the 12-point Growth Agenda, which encompasses society and sustainability, brand experience, creativity and media, talent and marketing organization and data, technology, and measurement. The agenda includes an accompanying subset of marketing disciplines designed to fuel growth and bolster CMOs’ overall value, ranging from recruiting new talent to trust and transparency.

C-level marketing executives from P&G, Liberty Mutual, PwC, and other major brands share their insights regarding the expanding number of challenges facing CMOs and how marketers must engage with other aspects of their business to drive legitimate change and improve their value in the eyes of the C-suite. Champions of Growth helps marketers enlarge their aperture and — as stakeholders hold brands increasingly accountable for their actions — provides real-world examples of how CMOs can play a more crucial role throughout their organization.


Hosted by Matthew Schwartz

Matthew Schwartz is senior manager of marketing communications at the ANA and host of the Champions of Growth podcast.

An editor and reporter for more than 25 years, Matthew has  deep knowledge of marketing, advertising, and PR. Matthew helps to manage ANA Newsstand, ANA’s suite of editorial products, including ANA Magazine and B2B Marketer, and also writes articles for Newsstand on a regular basis.

A lifelong New Yorker, Matthew is an avid reader of cultural history and an aspiring Dylanologist. He also enjoys biking, swimming, and exploring what’s left of old Manhattan.

Recent Episodes

Can Movie Theaters Still Reel in Advertisers?

3 days ago

Mike Rosen, chief revenue officer at National CineMedia (NCM), which sells ads for movie theaters, joins host Matthew Schwartz to talk about the company’s new advertising services, why brands tend to underestimate the value of running in-theater spots, and whether movie theaters may be in for some reinvention.

How Marketers Foster Employee Relations

2 weeks ago

Josh Ingram, founder and principal of MOST Wanted Co, joins host Matthew Schwartz to discuss why it’s crucial that employees feel that they can be themselves at work, how employers can tap into their workers’ side hustles, and the benefits of both mentoring and reverse-mentoring.

Black Executive CMO Alliance (BECA) Plays a Crucial Role Spurring Diversity, Equity, and Inclusion

1 month ago

BECA's Jerri DeVard joins host Matthew Schwartz to discuss the apparent backsliding within the marketing and ad industries when it comes to diversity, equity, and inclusion, the danger for companies that give diversity short shrift and how CMOs and marketers develop new business models to build a more equitable workplace.

How Marketers Fortify Their "Castle"

1 month ago

Sandeep Chennakeshu, COO of digital-imaging radar company Uhnder, joins host Matthew Schwartz for a wide-ranging discussion regarding how marketers can demonstrate their value and spike the top and bottom lines.

Other ANA Podcasts

Beyond Profit

Beyond Profit, a podcast of the ANA Center for Brand Purpose, tackles the challenges marketers face in defining, activating, and advancing an authentic brand purpose.

Hosted by Ken Beaulieu, the podcast casts a light on the leading voices in the purpose movement, including CEOs, CMOs, nonprofit leaders, authors, and academics.