Champions of Growth Podcast | ANA

Champions of Growth

Helping CMOs boost their value throughout their organization.

Champions of Growth, a podcast of the ANA Network, focuses on the ANA Growth Agenda with the goal of helping CMOs navigate a post-digital world and bolster their value throughout the organization. The podcast takes an-in-depth look at the various aspects of the 12-point Growth Agenda, which encompasses society and sustainability, brand experience, creativity and media, talent and marketing organization and data, technology, and measurement. The agenda includes an accompanying subset of marketing disciplines designed to fuel growth and bolster CMOs’ overall value, ranging from recruiting new talent to trust and transparency.

C-level marketing executives from P&G, Liberty Mutual, PwC, and other major brands share their insights regarding the expanding number of challenges facing CMOs and how marketers must engage with other aspects of their business to drive legitimate change and improve their value in the eyes of the C-suite. Champions of Growth helps marketers enlarge their aperture and — as stakeholders hold brands increasingly accountable for their actions — provides real-world examples of how CMOs can play a more crucial role throughout their organization.

 

Hosted by Matthew Schwartz

Matthew Schwartz is a director of content at the ANA and host of the Champions of Growth podcast.

An editor and reporter for more than 25 years, Matthew has deep knowledge of marketing, advertising, and PR. Matthew helps to manage ANA magazine, ANA’s suite of editorial products, including the B2C and B2B departments, and also writes articles for ANA magazine on a regular basis.

A lifelong New Yorker, Matthew is an avid reader of cultural history and an aspiring Dylanologist. He also enjoys biking, swimming, and exploring what’s left of old Manhattan.

Recent Episodes


How B2B Marketers Learn to Stop Worrying and Love Ad Creative

1 week ago

Ryan Kutscher, founder and CEO of ad agency Launch Party, joins host Matthew Schwartz to discuss how B2B marketers recalibrate their ad-creative strategy, why less is more when it comes to quality content, and the marketing benefits of listening to the Broken Record Podcast hosted by legendary music producer Rick Rubin.

Marketers Need a Sharper Antenna for Programmatic Advertising

3 weeks ago

Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.

How to Strengthen the Relationship Between Marketing and PR

1 month ago

M&T Bank's Francesco Lagutaine and Peppercomm's Jacqueline Kolek join host Matthew Schwartz to discuss their long-standing relationship and why it’s increasingly important that client-side marketers view their PR agencies as partners and not vendors.

Marketing Communications Amid the Rise of Generative AI

1 month ago

Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations.

Other ANA Podcasts

Beyond Profit

Beyond Profit, a podcast of the ANA Center for Brand Purpose, tackles the challenges marketers face in defining, activating, and advancing an authentic brand purpose.

Hosted by Ken Beaulieu, the podcast casts a light on the leading voices in the purpose movement, including CEOs, CMOs, nonprofit leaders, authors, and academics.