Champions of Growth

Helping CMOs boost their value throughout their organization.

Champions of Growth, a podcast of the ANA Network, focuses on the ANA Growth Agenda with the goal of helping CMOs navigate a post-digital world and bolster their value throughout the organization. The podcast takes an-in-depth look at the various aspects of the 12-point Growth Agenda, which encompasses society and sustainability, brand experience, creativity and media, talent and marketing organization and data, technology, and measurement. The agenda includes an accompanying subset of marketing disciplines designed to fuel growth and bolster CMOs’ overall value, ranging from recruiting new talent to trust and transparency.

C-level marketing executives from P&G, Liberty Mutual, PwC, and other major brands share their insights regarding the expanding number of challenges facing CMOs and how marketers must engage with other aspects of their business to drive legitimate change and improve their value in the eyes of the C-suite. Champions of Growth helps marketers enlarge their aperture and — as stakeholders hold brands increasingly accountable for their actions — provides real-world examples of how CMOs can play a more crucial role throughout their organization.

 

Hosted by Matthew Schwartz

Matthew Schwartz is senior manager of marketing communications at the ANA and host of the Champions of Growth podcast.

An editor and reporter for more than 25 years, Matthew has  deep knowledge of marketing, advertising, and PR. Matthew helps to manage ANA Newsstand, ANA’s suite of editorial products, including ANA Magazine and B2B Marketer, and also writes articles for Newsstand on a regular basis.

A lifelong New Yorker, Matthew is an avid reader of cultural history and an aspiring Dylanologist. He also enjoys biking, swimming, and exploring what’s left of old Manhattan.

Recent Episodes


Breaking the B2B Sales and Marketing Stalemate

2 weeks ago

Jeff Lowe and Jenna Pipchuk join Champions of Growth host Matthew Schwartz to discuss the painful but necessary decisions they made to create legitimate change for Smart Technologies' marketing strategy and provide some major takeaways for other B2B brands.

The Scary Truth About Being a CMO

1 month ago

In a special Halloween-themed episode of Champions of Growth, Jonathan Copulsky, senior lecturer at Northwestern University, and former CMO at Deloitte, discusses what's spooking CMOs these days, why things may be getting worse, and what chief marketers can do to ease their fears.

What Does the New Normal Look Like for Marketers?

1 month ago

A 2020 study conducted by Known, titled “The Human Condition 2020: Shock to the System,” found that just 13 percent of Americans believe things are going back to what they were like during the ”Before Times.” Ross Martin, president of marketing agency Known, stresses that brands and organization need to buckle up.

Major Growing Pains for Marketing Procurement

1 month ago

Sherry Ulsh, director of indirect procurement at The Hershey Company, who oversees marketing procurement, provides several takeaways for how brand managers and procurement executives can bolster what can often be a complicated relationship.

Other ANA Podcasts

Beyond Profit

Beyond Profit, a podcast of the ANA Center for Brand Purpose, tackles the challenges marketers face in defining, activating, and advancing an authentic brand purpose.

Hosted by Ken Beaulieu, the podcast casts a light on the leading voices in the purpose movement, including CEOs, CMOs, nonprofit leaders, authors, and academics.