Champions of Growth Podcast | ANA

Champions of Growth

Helping CMOs boost their value throughout their organization.

Champions of Growth, a podcast of the ANA Network, focuses on the ANA Growth Agenda with the goal of helping CMOs navigate a post-digital world and bolster their value throughout the organization. The podcast takes an-in-depth look at the various aspects of the 12-point Growth Agenda, which encompasses society and sustainability, brand experience, creativity and media, talent and marketing organization and data, technology, and measurement. The agenda includes an accompanying subset of marketing disciplines designed to fuel growth and bolster CMOs’ overall value, ranging from recruiting new talent to trust and transparency.

C-level marketing executives from P&G, Liberty Mutual, PwC, and other major brands share their insights regarding the expanding number of challenges facing CMOs and how marketers must engage with other aspects of their business to drive legitimate change and improve their value in the eyes of the C-suite. Champions of Growth helps marketers enlarge their aperture and — as stakeholders hold brands increasingly accountable for their actions — provides real-world examples of how CMOs can play a more crucial role throughout their organization.

 

Hosted by Matthew Schwartz

Matthew Schwartz is a director of content at the ANA and host of the Champions of Growth podcast.

An editor and reporter for more than 25 years, Matthew has deep knowledge of marketing, advertising, and PR. Matthew helps to manage ANA magazine, ANA’s suite of editorial products, including the B2C and B2B departments, and also writes articles for ANA magazine on a regular basis.

A lifelong New Yorker, Matthew is an avid reader of cultural history and an aspiring Dylanologist. He also enjoys biking, swimming, and exploring what’s left of old Manhattan.

Recent Episodes


Is the Ad Agency Model Broken?

2 days ago

Michael Farmer, chairman and CEO of strategic consultancy Farmer & Company, joins host Matthew Schwartz to discuss the growing schisms between client-side marketers and their advertising agencies, and how to enhance their relationships.

Marketers Face Data Privacy Reckoning

1 month ago

Arun Kumar, author and former chief data and marketing technology officer at The Interpublic Group of Cos. joins host Matthew Schwartz to discuss why the marketing field may be making a grave mistake deferring to Big Tech when it comes to influencing the conversation about fostering online privacy.

How Marketers Bolster Engagement with the LGBTQ+ Community

1 month ago

June marks “Pride Month,” which celebrates the LGBTQ+ community and provides an opportunity for brands to boost engagement with gay and trans people. However, Todd Sears, CEO of Out Leadership, says it’s crucial that marketers go beyond “Pride Month” and engage the community for the long term rather than a moment in time.

How Marketers Weather Climate Change

1 month ago

Climate change is getting worse, with an increasing number of storms, wildfires, and downright freakish weather happening with increasing frequency. Randi Stipes, CMO of The Weather Company, joins host Matthew Schwartz to discuss how marketers can leverage weather-related data.

Other ANA Podcasts

Beyond Profit

Beyond Profit, a podcast of the ANA Center for Brand Purpose, tackles the challenges marketers face in defining, activating, and advancing an authentic brand purpose.

Hosted by Ken Beaulieu, the podcast casts a light on the leading voices in the purpose movement, including CEOs, CMOs, nonprofit leaders, authors, and academics.