Marketing Training & Development Center DEIB Portfolio | ANA

Diversity, Equity, Inclusion, and Belonging

Equipping marketers with the skills they need to drive results through equity and social impact.

In support of fostering relationships that give a powerful sense of belonging both in the workplace and across the marketplace, the ANA offers a variety of training opportunities that support growth in the areas of diversity, equity, inclusion, and belonging.

From understanding how to check bias(es) to executing authentic and inclusive campaigns, our workshops provide clear, concise, pertinent training to elevate yourself and your team to build stronger communities.

Download the DEI&B training portfolio (PDF)

Business Skills Track


The DEI Advantage: Leading Diverse Teams That Drive Growth

This workshop is designed to help people managers assess opportunities for greater inclusion within their own teams.

 

Got Bias? How to Develop a Mindset of Inclusion in the Workplace

This workshop will help you examine your personal biases and help you build on the skills of self-awareness and self-management.

 

Implicit Bias; Explicit Results

This workshop focuses on helping participants increase awareness around their own unconscious bias and gain strategies for reducing the effect of bias in the workplace.

 

Understanding Implicit Bias (BURST)

This workshop focuses on helping participants increase awareness around their own unconscious bias and gain strategies for reducing the effect of bias in the workplace.

Marketing Skills Track

 

Best Practices for Effective Multicultural Marketing Campaigns

We will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

 

Developing an Effective Multicultural Marketing Strategy

The content will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

 

Driving Inclusive Marketing Excellence

This workshop taps into both the art and the science of great multicultural and inclusive marketing.

 

Marketing to Generation Z

Learn how to inspire creative content that effectively engages and communicates with Gen Z in the media channels and platforms where they are open to branded marketing.

 

Multi-Country Marketing Campaigns: From Right Approach to Right Results (101)

Participants learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

 

Multi-Country Marketing Campaigns: Right Results via Right Execution (201)

Participants learn best practices for navigating cultural nuance, putting together the right team, making your brand relevant to local consumers, and using the Adopt-Adapt-Invent principle to strengthen campaigns.

 

Multicultural Marketing: Making the Budget Work Effectively

This workshop will show you how to maximize resources and reach the right audience, on the right medium(s), within budget.

 

Multicultural Marketing: Market Planning for a Dynamic America

Learn how key KPIs, a good agency checklist, and a clear multicultural brief can make a difference.

 

 

“When everyone is included, everyone wins.â€

- Jesse Jackson

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