Reinventing Caterpillar with Data and Brand Purpose

Victoria Morrissey, global marketing and brand director at Caterpillar offers a sneak peek of her session at the 2019 ANA Masters of B2B Marketing Conference, "Digging in With Brand Purpose and Growth at Caterpillar", where she will she will talk about the intersection of science and story, the power of emotion, especially in the B2B space.