What to Expect at the 2014 ANA Multicultural Marketing & Diversity Conference

Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, shares some topics that will be covered at the 2014 ANA Multicultural Marketing & Diversity Conference, including the importance of a total market approach, the impact of multicultural millennials, and the ways technology is changing how marketers connect to multicultural consumers.

The conference, presented by iHeartMedia, will be held November 9-11 in Miami Beach, Fla. and will feature feature insights, best practices, and case studies from multicultural marketing and diversity leaders at Dunkin Brands, Coca-Cola North America, The Kellogg Company, National Basketball Association, Columbia Records, and many more.