Brand/Marketing Innovation
Marketing's digital transformation presents enormous opportunities and implications for building brands and growing businesses.
To leverage this potential, the ANA works to highlight — and offer insight into — our industry's most innovative brands and campaigns, giving our members a broad network of intellectual capital they can tap into for inspiration and ideas.
The Challenge
As the more tedious and time-consuming media transactions become automated and marketers begin to fully leverage innovations like facial recognition, predictive analytics, and blockchain, companies will need to invest in the latest technology and infrastructure to meet new benchmarks of marketing success, create a compelling customer experience, and accurately measure the brand's overall value.
The ANA’s Response
Building a successful brand and leveraging innovations to keep it fresh requires a large investment in both time and resources. That's why we offer a robust selection of workshops and courses, along with thousands of videos, articles, and tools, to help members delve into the latest emerging trends and technologies.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Marketing News Quiz
Marketing News Quiz for September 14, 2024
In this week's marketing news quiz: advertisers' use of TikTok continues to grow, a new campaign by Liquid Death, Google faces an antitrust suit, and more.
B2C
Brands Maintain Ad Spending on TikTok Despite Potential Ban
Advertisers are keeping close tabs on the TikTok saga, which will culminate by April 2025 when the Chinese-owned app must divest to a new owner or face a ban in the U.S. Despite the uncertainty, ad spending has continued (mostly) unabated, with a wide range of brands and nonprofits using the app to spark engagement and get into the conversation.
Podcast Clips
“Bravery in Marketing” Is About to Be Your Only Brand Differentiator
Stephani Estes, chief media officer at Goodway Group, discussed balancing data analysis and bravery in creative decision making to ensure your brand’s creativity is differentiated in a growing sea of sameness.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- ‘STORYMAKING for Good’ (101): The Co-Creation Concept (Half Day)
- ‘STORYMAKING for Good’ (101): The Co-Creation Concept (Virtual Open Enrollment)
- ‘STORYMAKING for Good’ (101): The Co-Creation Concept (Virtual)
1-Day Conferences
Webinars
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Commerce Marketing Committee, Southwest Chapter
- Brand Management Committee