Brand/Marketing Innovation
Marketing's digital transformation presents enormous opportunities and implications for building brands and growing businesses.
To leverage this potential, the ANA works to highlight — and offer insight into — our industry's most innovative brands and campaigns, giving our members a broad network of intellectual capital they can tap into for inspiration and ideas.
The Challenge
As the more tedious and time-consuming media transactions become automated and marketers begin to fully leverage innovations like facial recognition, predictive analytics, and blockchain, companies will need to invest in the latest technology and infrastructure to meet new benchmarks of marketing success, create a compelling customer experience, and accurately measure the brand's overall value.
The ANA’s Response
Building a successful brand and leveraging innovations to keep it fresh requires a large investment in both time and resources. That's why we offer a robust selection of workshops and courses, along with thousands of videos, articles, and tools, to help members delve into the latest emerging trends and technologies.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Leading Edge
Developing a Sales Mindset
One group that we, as an industry, have had problems with over the years is sales. We have heard sales staff say that insights do “fluff,” “touchy-feely,” and “numbers” that don’t help them sell anything. Salespeople don’t mess around. If you aren’t helping them sell, then you aren’t helping them.
B2C
TV Advertising Requires the Right Mix of Linear and Connected TV
A funny and inevitable thing happened on the way to streaming nirvana: the market quickly saturated, and now the narrative has shifted to the so-called "Great Re-Bundling," or merging, combining, and forming alliances among the various media providers — just like the cable era. As the industry sorts itself out, marketers need to deploy a platform-agnostic approach to their advertising spending.
Marketing News Quiz
Marketing News Quiz for September 21, 2024
In this week's marketing news quiz: Instagram's latest protections for its teenage users, an ad campaign for Mejuri from a Hollywood film director, new legislation in California to help protect the election, and more.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- ‘STORYMAKING for Good’ (101): The Co-Creation Concept (Half Day)
- ‘STORYMAKING for Good’ (101): The Co-Creation Concept (Virtual Open Enrollment)
- ‘STORYMAKING for Good’ (101): The Co-Creation Concept (Virtual)
Webinars
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Commerce Marketing Committee, Southwest Chapter
- Brand Management Committee