Brand/Marketing Innovation
Marketing's digital transformation presents enormous opportunities and implications for building brands and growing businesses.
To leverage this potential, the ANA works to highlight — and offer insight into — our industry's most innovative brands and campaigns, giving our members a broad network of intellectual capital they can tap into for inspiration and ideas.
The Challenge
As the more tedious and time-consuming media transactions become automated and marketers begin to fully leverage innovations like facial recognition, predictive analytics, and blockchain, companies will need to invest in the latest technology and infrastructure to meet new benchmarks of marketing success, create a compelling customer experience, and accurately measure the brand's overall value.
The ANA’s Response
Building a successful brand and leveraging innovations to keep it fresh requires a large investment in both time and resources. That's why we offer a robust selection of workshops and courses, along with thousands of videos, articles, and tools, to help members delve into the latest emerging trends and technologies.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Leading Edge
ANA 2024 Marketing Word of the Year: AI
Since 2014, the ANA has surveyed our members to select the ANA Marketing Word of the Year. For the second year in a row and third time in the past eight years, AI is the ANA Marketing Word of the Year in 2024.
B2B
How Brands Navigate a Route for Direct Mail Marketing
Despite the dizzying and proliferating number of digital channels available, marketers continue to rely on an old standby to better serve existing customers, land new ones, and generate revenue: direct mail. And while the bulk of marketers are boosting their direct mail investments this year, per a recent study, they need to tread carefully due to a spate of postal rate hikes imposed by the United States Postal Service.
Pulse
AI Powering the Future of Travel: How Destination Marketers Leverage Intelligent Technology
At the ANA’s AI Marketing Reality Check conference, Steve Paganelli, Tripadvisor’s senior head of Americas Partnerships, Christine Maguire, Tripadvisor's VP of global advertising, and Cody Chomiak, VP of marketing at Travel Manitoba, explored how DMOs are using AI to create more personalized and seamless journeys for their visitors.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- ‘STORYMAKING for Good’ Mastery Program
- Achieving Breakthrough Results with Word of Mouth Marketing (Full Day)
- Advanced AI Prompt Engineering for Marketers (201) (Virtual Open Enrollment)
Webinars
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Brand Management Committee
- Account-Based Marketing Committee