Brand/Marketing Innovation

Marketing's digital transformation presents enormous opportunities and implications for building brands and growing businesses.

To leverage this potential, the ANA works to highlight — and offer insight into — our industry's most innovative brands and campaigns, giving our members a broad network of intellectual capital they can tap into for inspiration and ideas.

The Challenge

As the more tedious and time-consuming media transactions become automated and marketers begin to fully leverage innovations like facial recognition, predictive analytics, and blockchain, companies will need to invest in the latest technology and infrastructure to meet new benchmarks of marketing success, create a compelling customer experience, and accurately measure the brand's overall value.

The ANA’s Response

Building a successful brand and leveraging innovations to keep it fresh requires a large investment in both time and resources. That's why we offer a robust selection of workshops and courses, along with thousands of videos, articles, and tools, to help members delve into the latest emerging trends and technologies.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Tools

Sales and Marketing Alignment Benchmark Report

1 day ago

Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

Research Reports

Retail Media Networks: A Forced Marriage or Perfect Partnership?

2 days ago

According to eMarketer 2022 was “the year of retail media networks." The ANA fielded a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs, followed by qualitative interviews with senior marketer members to gain additional learning, insights, and context.

Conference Sessions

Making the Most of Retail Media Networks in the Highly Competitive CPG Landscape

6 days ago

In this video, William Lee, Senior Manager, Retail Media at Henkel North America, shared how this leading CPG company unlocks the enormous promise and full potential of RMNs to create seamless omnichannel shopping experiences that fuel growth across three business divisions.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Industry Conferences

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1-Day Conferences

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Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.