Brand/Marketing Innovation
Marketing's digital transformation presents enormous opportunities and implications for building brands and growing businesses.
To leverage this potential, the ANA works to highlight — and offer insight into — our industry's most innovative brands and campaigns, giving our members a broad network of intellectual capital they can tap into for inspiration and ideas.
The Challenge
As the more tedious and time-consuming media transactions become automated and marketers begin to fully leverage innovations like facial recognition, predictive analytics, and blockchain, companies will need to invest in the latest technology and infrastructure to meet new benchmarks of marketing success, create a compelling customer experience, and accurately measure the brand's overall value.
The ANA’s Response
Building a successful brand and leveraging innovations to keep it fresh requires a large investment in both time and resources. That's why we offer a robust selection of workshops and courses, along with thousands of videos, articles, and tools, to help members delve into the latest emerging trends and technologies.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Industry Insights
10 D2C Marketing Strategies to Dazzle Consumers Right Where They Are
As technology makes it easier for today’s consumers to discover new products, the prospects you’re seeking to attract are more distracted than ever before. The key to capturing their attention? Meet them where they are with enticing offers that compel them to engage with your D2C brand.
Industry Insights
3 Ways to Enter the Future of Digital Marketing & Interactivity
Over the past decade, we’ve seen advertising and marketing trends evolve at a frequent and fast pace. Now that tech and commerce have become inexorably intertwined, brands must be able to swiftly adapt their strategies to meet the ever-changing needs of the modern consumer.
Marketing Futures
The Future of Marketing: A Roadmap to Hypergrowth
Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Achieving Breakthrough Results with Word of Mouth Marketing (Full Day)
- B2B Customer Centric Marketing and Activation (Full Day)
- B2C Customer Centric Marketing and Activation (Full Day)
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Brand Management Committee, West Coast Chapter
- Commerce Marketing Committee, Southwest Chapter