Branded Content Studios Getting to Be a Real Scene | ANA

Branded Content Is Getting to Be a Real Scene

Corona and Mailchimp are among the latest brands to build custom studios for making feature-length content

The growing investments in dedicated brand content studios suggest that CMOs believe their futures lie in entertainment rather than killer ad creative. As the trend accelerates, the challenge for marketers will be to produce the kind of organic, emotionally driven content that will resonate with audiences.