Are Marketers Ready to Dive Into Summer?

Brands need to shift gears for what’s expected to be a surge in consumer time spent outdoors

By Chuck Kapelke

With the pandemic starting to fade, this summer is expected to be quite different from the past two. Consumer-facing marketers will need to shift gears somewhat, from supplying an accelerating amount of digital content to ramping up efforts to reach people who will be clamoring for live events and spending a lot more time outdoors.