Marketers Need to Take Control of Their Data | ANA

Marketers Need to Be More Selective With The Data They Use

Finding a cure to the 'set it and forget it' syndrome that plagues marketers

Marketers continue to be overwhelmed by the amount of data they collect. A big part of the problem is that companies tend to acquire technology without thinking about the specific marketing goals and objectives for which the resulting data will be used. To tame the tech stack, CMOs and their teams need to do a better job of planning and figure out what the end game for the data is well before executing.