Brands Enter the Era of 'Quantum Marketing' | ANA

Brands Enter the Era of 'Quantum Marketing'

In a new book, Mastercard CMO Raja Rajamannar says companies need to brace for radical changes in marketing and advertising

As Mastercard CMO Raja Rajamannar posits in his new book, Quantum Marketing, companies can no longer compete solely based on their product features, pricing, or distribution network. In order to stay viable, they must differentiate their brands through creativity that is relevant to human beings, as opposed to “consumers.”