Ignoring the 'Silver Economy' May Be Getting Costly for Brands

Are brands suffering from a myopic view of the 50-plus market?

By Matthew Schwartz

Despite the growing power of the “silver economy” and traditional notions of aging being constantly upended, advertisers continue to give the 50-plus market short shrift. As the size of this market — and its immense wealth — grows, can brands continue to afford to ignore them?