Marketers' Relationship with Social Media? It's Complicated | ANA

Marketers' Relationship with Social Media? It's Complicated

Despite mounting lawsuits and bad optics for platforms, it's (mostly) business as usual for brand advertisers

While damning, the widespread and growing accusations against social media companies have not been a deterrent for brand advertisers. In fact, they're boosting their spending on most of the major social channels, with beleaguered X as an exception.