What's Keeping CMOs Up at Night?
Marketers are wavering somewhat in their confidence to manage economic uncertainty, according to a new study
The fifth annual "Marketing On My Mind" report from Brand Keys, based on a survey of more than 500 CMOs, offers insight into what's top of mind for marketers facing what the report calls a "perfect storm" of miseries. Inflation and a possible recession, as well as pressure over increased profits/shareholder value, top the list.
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