Brand Activation: Community, Innovation, & CGI - Presented by Inmar

Brand Activation — marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.

Join us to hear how companies in a variety of industries and with varied budgets strategically drive their business results via integrated Brand Activation marketing.

This virtual event – the sixth in a 7 part series of Virtual Half-Day Conferences – will bring together inspiring and insightful sessions showing the real world, synergistic integration of ALL the disciplines of Brand Activation including Experiential, Influencer, Content, Promotion, Relationship and Commerce Marketing.

when

Start: Tuesday, July 21, 2020 at 11:00am

End: Tuesday, July 21, 2020 at 2:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual $249 Nonmember $249

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, July 21, 2020
11:00am
- 11:15am
Welcome Remarks

Leah Marshall
Director, Influencer Marketing ANA
11:15am
- 11:45am

#SMORESSATURDAY

Social media provides tons of avenues to connect. But the truth is, people have never been more disconnected. This insight, coupled with the fact that “only 31% of Americans know their neighbors,” was the impetus for #SmoresSaturday. Hershey’s s’mores became the conduit for connecting family and friends in a more meaningful way – every Saturday. This session will show how Hershey’s not only turned an occasional treat into a ritual with #SmoresSaturday, but also inspired neighbors to become friends.

Jill Baskin
Chief Marketing Officer Hershey's
Pam Mufson
Creative Director mcgarrybowen
11:45am
- 12:15pm

Session 2

Sherina Smith
Vice President, Head of Marketing American Family Insurance
Tina Allan
Managing Director, Data Solutions BBDO New York
12:15pm
- 12:45pm

Session 3

12:45pm
- 1:15pm

HOW HONDA CREATIVELY PIVOTED ITS INFLUENCER APPROACH DURING COVID-19

Jessica Fini
Head of Automobile Social Media American Honda Motor Company, Inc.
1:15pm
- 1:45pm

THE RISE CGI/VIRTUAL INFLUENCERS: THE FUTURE OF INFLUENCER MARKETING?

Cathy Hackl
Futurist, author & speaker
1:45pm
- 2:00pm
Closing Remarks

Leah Marshall
Director, Influencer Marketing ANA
2:00pm Event Ends


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.