Why Experiential Marketing Works, hosted by Santa Anita Park, 1/ST Racing

Experiential marketing is simply defined as a type of marketing that directly engages consumers and encourages them to participate in a brand experience. These memorable and innovative interactions create deep emotional connections between a brand and their customers. Throughout the day, we will examine some of the best experiential marketing campaigns, those that helped consumers directly experience and forge a relationship with the brand, driving conversion and effectuating brand loyalty.

We will be hosted by Santa Anita Park, 1/ST Racing in LA County. Famous for its Art Deco-style architecture and its stunning views of the majestic San Gabriel Mountains, Santa Anita Park is widely acclaimed as one of the most beautiful racetracks in the world. Join us as we race toward what’s next in experiential marketing and then enjoy some time wandering the track and the magnificent surroundings.