Why Experiential Marketing Works, hosted by Santa Anita Park, 1/ST Racing

Experiential marketing is simply defined as a type of marketing that directly engages consumers and encourages them to participate in a brand experience. These memorable and innovative interactions create deep emotional connections between a brand and their customers. Throughout the day, we will examine some of the best experiential marketing campaigns, those that helped consumers directly experience and forge a relationship with the brand, driving conversion and effectuating brand loyalty.

We will be hosted by Santa Anita Park, 1/ST Racing in LA County. Famous for its Art Deco-style architecture and its stunning views of the majestic San Gabriel Mountains, Santa Anita Park is widely acclaimed as one of the most beautiful racetracks in the world. Join us as we race toward what’s next in experiential marketing and then enjoy some time wandering the track and the magnificent surroundings.


Start: Tuesday, June 27, 2023 at 9:00am

End: Tuesday, June 27, 2023 at 3:00pm


Santa Anita Park
285 W Huntington Dr
Arcadia, CA 91007

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.