The Future of Marketing Leadership, co-hosted by Columbia University

This event is over.

Columbia Business School’s Center on Global Brand Leadership and The ANA Educational Foundation present The Future of Marketing Leadership

In a post-pandemic environment, marketing industry leaders have never before had a better opportunity to leverage purpose-driven strategies to make a lasting impact by blending brand growth with social responsibility. Learn how current trends and cultural shifts are accelerating the pace of digital transformation, data-informed decision-making, and the need to make emotional connections with stakeholders.

Hear from CMOs who are unlocking the full potential of their resources and partnerships to adapt to this evolving marketplace.

 



Agenda

TIME EVENT DETAILS LOCATION
Friday, November 12, 2021
10:00am
- 10:05am

OPENING REMARKS

Marcia Soling
AEF
Matthew Quint
Columbia University
10:05am
- 10:40am

THE INNOVATION PLAYBOOK FOR MARKETING'S NEW ERA

Michelle Crossan
SVP, Chief Marketing Officer Samsung Electronics
View Event Recap
10:40am
- 11:15am

THE EVERLASTING VALUE OF BRANDS

Shelly Lazarus
Chairman Emeritus Oglivy
View Event Recap
11:15am
- 11:50am

INNOVATE FOR, AND WITH, THE CONSUMER

Bonin Bough
Chief Growth Officer Triller
11:50am
- 12:25pm

BLENDING PURPOSE AND MARKETING STRATEGY

Heather Freeland
Vice President, Marketing Lyft
View Event Recap
12:25pm
- 12:30pm

CLOSING REMARKS

Matthew Quint
Columbia University

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.