Procurement Day @ BP p.l.c. (Members Only Conference)

This event is over.

Please click here to download the conference booklet.

This complimentary ANA 1-Day Conference will focus on the value and positive contributions of marketing and advertising procurement. It will feature perspectives not only from procurement leaders, but also from client marketing and external agencies. The event will cover extremely informative segments, with in-depth looks at various areas of the procurement field.

This is a must for procurement and marketing professionals and the event will provide solid “take-aways,” insight to some best practices, and rich peer-to-peer networking environment.

BP is hosting Procurement Day at its downtown Chicago facility. This is a complimentary event for ANA members and invited guests. We look forward to your attendance.

Agenda

8:15am	Breakfast
9:00am	General Session WELCOME AND OPENING REMARKS Christina De Luca Vice President, R&M Procurement BP ______________________________________________ MARKETERS, MAKE PROCUREMENT YOUR FRIEND Procurement is a task that marketers rarely find fun, yet all realize that it needs to be done. Given the strain that many marketing budgets are under, skillful procurement processes — supply management, demand management, and process management — can actually net an extra 5%+ of current marketing budgets. McKinsey will discuss the trends and opportunities for closer collaboration between Marketing and Procurement. This session will also discuss the strategic issues and challenges that Marketing is facing in a digital world and the implications for how marketing collaborates with partners and efficiencies. Jeff Jacobs Principal, Marketing & Sales Practice McKinsey & Company Kushan Surana Senior Engagement Manager McKinsey & Company ______________________________________________ HOW MARKETING AND PROCUREMENT COLLABORATION CAN UNLOCK VALUE The relationship between marketing and procurement is now more important than ever in order to ensure the best results for the most value. The BP team will discuss how the strong partnership between Marketing and Procurement through integrated demand planning and scoping enabled a restructuring of their strategic agency framework to not only lower costs but enhance agency efficiency and improve process communications & strategy development. Jo Brecknock Director Brand & Communication US East of Rockies Fuels BP Mark Hudson Global Advertising Procurement Manager BP Jonathan Lee B2C Communications Manager US East of Rockies Fuels BP Mark Milne Category Manager, Marketing Services BP ______________________________________________ WHY NATIONWIDE'S CMO LOVES PROCUREMENT At Nationwide, Procurement and Marketing work hand in hand. But it wasn't always like that. With a new Procurement partner came new processes, tools, experiences and style, leading to ever-increasing levels of influence, trust and credibility. By listening to the Brand Teams' priorities, needs and pain points, Procurement has helped the Marketing team achieve more effective and efficient results. Nationwide's Marketing Procurement Lead and Agency relations partner will co-present best practices, potential pitfalls and methods for using a highly consultative approach to achieve its objectives. Chuck Arida Vice President, Brand Identity & Creative Services Nationwide Kristy Boer Senior Consultant, Agency Planning & Relationships Nationwide ______________________________________________
12:00pm	Luncheon
1:00pm	General Session (continued) WITH OVER 400 MILLION DEALS, A GREAT PRICE IS ONLY HALF THE BATTLE The origins of Groupon came out of thepoint.com, a website launched in 2007 that got people to invest as a group and generate a tipping point to procure the item at hand. Groupon was started as a side project of The Point and has grown to become a major portal of the “Deal Site” community. Groupon’s new CPO will discuss the first 100 days and the challenges faced within a dynamic business model. From building relationships with marketing… to creating a global procurement organization from scratch... to facilitating controlled growth in a fast-moving, entrepreneurial organization … to earning the status of trusted advisor … to finding out what drives colleagues, so success can be a cooperative experience from the start. Chuck Hatsis Chief Procurement Officer Groupon, Inc. ______________________________________________ GETTING THE MOST OUT OF TELEVISION PRODUCTION IN ILLINOIS Production Incentives and advertiser awareness of state commercial production incentives are on the rise. Many states now offer compelling financial incentives to shoot commercials in their state and more and more advertisers are reaping those benefits. Kraft Foods Group and The Landgraf Consulting Group will share how procurement and marketing can take advantage of this underused opportunity – especially when doing production in the “Land of Lincoln.” Heather Kaster Sr. Manager Marketing Services Kraft Foods Group, Inc. Shelley Landgraf President The Landgraf Consulting Group, Inc. Mike Rose Chairman & CEO Ease Commercial Services ______________________________________________
3:00pm	Adjournment