In-House Agency Day @ The Home Depot

This event is over.

The growth of in-house agencies at client-side marketers is substantial and changes the landscape of the advertising industry. A new ANA study, The Continued Rise of the In-House Agency, concludes that in-house agencies have grown beyond being known for “quick and cheap” to providing a broad range of services, including strategy, creative for traditional media, creative for digital media, and media planning/buying. Hear more about how this shift to in-housing has impacted the advertising industry.

Join us for a fun and informative day, hosted by The Home Depot and hear about in-house agency success stories. This ANA 1-Day Conference features sessions from leading marketers and thought leaders who will share their in-house agency case studies.


Agenda

TIME EVENT DETAILS LOCATION
Thursday, October 17, 2019
8:30am
- 9:10am
BREAKFAST

9:10am
- 9:20am

Opening Remarks

9:20am
- 10:05am

HOME DEPOT: OPERATING A RETAIL FOCUSED IN-HOUSE AGENCY

In-house agencies come in many different shapes and sizes. In this session, we’ll take a deep dive into Home Depot’s in-house agency and understand what it takes to operate a retail in-house agency with more than 2,280 stores across North America.

Lisa Destefano
Vice President, Brand Marketing and Creative The Home Depot
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10:05am
- 10:50am

BANK OF AMERICA: MANAGING THE BUSINESS OF IN-HOUSING

Behind every great, creative in-house agency is a solid business model that aligns to a company’s purpose and brand strategy. Bank of America’s in-house agency, Enterprise Creative Solutions, is future forward and constantly evolving. In this session, you’ll learn how they manage the business of in-housing with a closer look at planning, chargeback models, cost efficiencies and more.

Charissa Messer
In-House Agency Executive Bank of America
10:50am
- 11:15am

NETWORKING COFFEE BREAK

11:15am
- 12:00pm

DRIVING A DIGITAL TRANSFORMATION – STOP THE TALKING AND START THE DOING!

The advertising and marketing world is not best known for process generation and organizational change, and is probably a key reason transformation of the industry is slow to happen. In the same way Jaguar Land Rover Spark44 developed a new agency model, they are also experienced in transforming. Leveraging the expertise of their two key transformational leaders, they will walk you through their digital transformation that extends beyond the boundaries of Jaguar Land Rover Spark44.

Emma Forster
Managing Director Jaguar Land Rover Spark44
Ahmed Hasan
Head, Digital Marketing Jaguar Land Rover Spark44
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12:00pm
- 1:00pm

LUNCHEON

1:00pm
- 1:45pm

ELECTROLUX: BUILDING A CASE FOR IN-HOUSING MEDIA

Understand how Electrolux built a business case for and determined the correct strategy to bring digital media in-house. Topics discussed will include technology platform decisions, in-housing talent, process and onboarding, owning contracts and data, as well as determining success metrics in an ever changing digital landscape.

Joel Stanley
Senior Director, Digital Marketing Electrolux
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1:45pm
- 1:50pm

Closing Remarks

1:50pm CONFERENCE ADJOURNS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.