Tapping Brand Potential for Social Good (In-Person Only)

Some of today’s most intractable problems — health equity, climate justice, and the like — are also opportunities for companies to achieve both societal impact and financial growth. Enlightened companies, progressive brands, and leading academicians know that the capabilities needed for impact and growth don’t necessarily have to be incremental. They often already exist in an organization but need further integration, leverage, and alignment with a firm’s purpose to realize their full potential.

At this exclusive ANA members-only 1-Day conference, presented by the ANA Brands for Humanity Coalition in partnership with the Rutgers University Institute for Corporate Social Innovation, you will hear from leading companies about key societal issues and how they make a difference by aligning purpose and profit, responsible business practices, rightful advocacy, and giving back to society. Through the integration of standard business functions, these companies are realizing new levels of impact and growth. Join us in person for a full day of learning and networking at the Rutgers Business School, long recognized as an innovative leader in business education.

when

Start: Tuesday, December 12, 2023 at 9:00am

End: Tuesday, December 12, 2023 at 3:00pm

WHERE

Rutgers Business School
100 Rockafeller
Piscataway, NJ 08854

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Individual	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $100	Gold Tier $200	Silver Tier $350	Individual N/A	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, October 5, 2023
8:00am - 9:00am	REGISTRATION AND BREAKFAST
9:00am - 9:30am	WELCOME REMARKS & INTRODUCTIONS
9:30am - 10:05am	FARM GROWN FASHION: HOW THE LYCRA COMPANY IS TRANSFORMING PURPOSE INTO PROFIT The LYCRA Company has always been a progressive company, "revolutionizing the world of textiles and apparel.” Most recently, the company teamed up with Qore, a biochemical joint venture of Cargill and HELM, to enable the world’s first large-scale commercial production of bio-derived spandex into LYCRA® fiber. The fiber is used in everything, from underwear and jeans, to coats and diapers. Switching spandex’s ingredients from petroleum-based to bio-derived ingredients can help brands and retailers around the world meet a portion of their emissions reduction goals. Thanks to Qore, along with the involvement and support of intergenerational farming families in Iowa, this innovation is also helping to accelerate regenerative agriculture practices and support local farming economies by sequestering more carbon into the soil, reducing fertilizer use, powering farms with clean renewable energy, and promoting biodiversity. Karie Ford, who leads global corporate communications and sustainability marketing at LYCRA, along with her sustainability marketing agency partner, Phil White, cofounder at Grounded World, will share some of the learnings to date, global consumer insights, and farmer stories, bringing you behind the scenes on how this innovation is helping to promote more responsible business practices across the industry. Karie Ford Director of Corporate Communications and Sustainability Marketing LYCRA Company Phil White Cofounder Grounded World
10:05am - 10:40am	SESSION 2
10:40am - 11:00am	NETWORKING BREAK
11:00am - 11:35am	SESSION 3
11:35am - 12:10pm	SESSION 4
12:10pm - 1:10pm	NETWORKING LUNCH
1:10pm - 1:45pm	SESSION 5
1:45pm - 2:20pm	SESSION 6
2:20pm - 2:30pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.