Innovations and Revelations in Direct Mail presented by USPS

This event will take a hard look at 2022 and what trends in direct mail advertising (a $43B industry in 2022 according to Statista) were revealed as innovative and surprising. Learn how direct mail is being used by popular brands to reach millennials through the senior market, how to measure and track the outcomes and ROI of direct mail with targeted audiences, and examples of brands using QR codes on direct mail to creatively engage consumers.

Attendees will also learn how brands are successfully using print catalogues for content marketing, engagement, and loyalty with existing customers, how supply chain issues, labor shortages, rising raw materials costs, and increasing production costs are impacting direct mail marketing, and predictions for the future of direct mail marketing.

when

Start: Wednesday, November 30, 2022 at 11:00am

End: Wednesday, November 30, 2022 at 2:30pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, November 30, 2022
11:00am
- 11:05am

OPENING REMARKS

Lisa Merizio Smith
Senior Manager, Data & Analytics ANA
11:05am
- 11:35am

SESSION 1

Hear the latest from the USPS, and how their various “Informed” products have performed to become both an offline and a digital marketing channel for its customers. Among other examples shown will be stats concerning lift from the USPS COVID-19 Test Kit campaign and shipments. 

Robert (Bob) Dixon
Director of Technology Innovation United States Postal Service
Francheska (Fran) Jackson
United States Postal Service
11:35am
- 12:05pm

DIRECT MAIL CREATIVE ... ALL HAIL OR EPIC FAIL? CELEBRATING THE WINS AND LEARNING FROM THE LOSSES

The thrill of victory. The agony of defeat. Any direct mail creative endeavor has the potential to go from “All hail!” to “Epic fail!” Join Matthew Fey, vice president and creative director at J.Schmid & Assoc. Inc., for an honest, amusing, and sometimes painful examination of why some creative efforts yield spectacular successes and why others, well, not so much. From high-fiving wins to head-scratching losses, examine a series of catalog and direct mail case studies from a variety of brands – including apparel, food, retail and more on the consumer side, with a few business-to-business examples thrown in for good measure. What went in to the creative decisions? How were they successful? And when they weren’t, where did they go wrong? Glean valuable lessons from both success and failure to get the most out of your direct mail creative.

Matthew Fey
Vice President, Creative Director J.SCHMID
12:05pm
- 12:35pm

Session 3

Speakers TBA
12:35pm
- 1:05pm

SESSION 4

Speakers TBA
1:05pm
- 1:35pm

SESSION 5

Speakers TBA
1:35pm
- 2:05pm

SESSION 6

Speakers TBA
2:05pm
- 2:10pm

CLOSING REMARKS

Lisa Merizio Smith
Senior Manager, Data & Analytics ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.