All MKC Content
In this session, Gary Hall Jr., Sports Marketing Director- Edith Sanford shared insights on how the Foundation created a unique platform that empowers women to understand and embrace taking their health into their own hands while offering opportunities to corporate partners, athletic event directors, and participants to help speed the path to ending breast cancer.
Jim Baudino, engagement marketing manager at Toyota Motor Sales, shared four keys to maintaining a successful and authentic sponsorship.
Cross-screen advertising campaigns will require marketers to update their programmatic planning and media-buying processes with emerging skills and techniques for video and television ads.
This report is based on questions posed by ANA members. Topics covered in this survey include: agency compensation (media commission rates), production management (production costs and digital production), marketing financial management and procurement (budgeting and spending), marketing organization (brand management and training), and digital/social/mobile marketing (social media).
Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.
In this webinar video, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.
In this presentation, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.
What is the right size in regard to geotargeting? What types of data should we capture? These are just some of the questions you should ask before engaging in location-based mobile advertising.
This white paper from Lippincott shares five insights from the Oliver Wyman Health Innovation Center Advisory Board session on how to succeed in the post-reform era of healthcare.
Read Lippincott's latest thought leadership piece on how today's most dynamic and up-and-coming brands are differentiating and delighting through experience innovation.
The most common unit of measurement in digital advertising is the impression, and it’s the most common way that digital advertising is bought and sold today. It’s so commonplace that most people take for granted that they know what it means.
In this Q&A, Craig Dubitsky, founder of Hello, reveals how he built buzz for his products with limited marketing, the characteristics of a transformational brand, and how he stays creative, among other things.
In this Q&A, Greg Revelle, senior vice president and chief marketing officer at AutoNation, provides insights from the company's rebranding process which made it one national brand prepared to elevate the customer experience and streamline advertising.
There were significant changes in almost every aspect of the law relating to advertising, marketing and promotions in 2013. Davis & Gilbert LLP explains what happened and offers suggestions for advertisers and agencies to think about and address in 2014.
According to the Content Marketing Institute's 2014 trends report, 93 percent of B2B marketers say they use content marketing, but less than half think their efforts are effective. One of the greatest challenges companies face is producing steady streams of engaging content.
In this Procurement Series webinar, Integrated Media Solutions discussed the ins and outs of media... the various elements that procurement needs to take into consideration in order to optimize the campaigns they are working on.
In this webinar video, Integrated Media Solutions discussed the ins and outs of media...the various elements that procurement needs to take into consideration in order to optimize the campaigns they're working on.
This white paper examines what’s happening today in tablet advertising, how advertisers and brands are using more innovative tablet ad technologies, and which tablet magazine advertising trends have emerged.
Millennials have come to be known as the over-sharing generation. But after years of broadcasting their lives on Facebook profiles and Twitter feeds under profiles tied to their real names and real lives, Millennials are looking for ways to share their thoughts with fewer consequences.
Growing faster than ever, the market for Web-connected gadgets is set to surpass six billion units this year, per new estimates.