First Chair Litigator's Perspective: What Advertising, Intellectual Property, and Privacy Litigations Will Look Like in the Era of Web3 and the Metaverse

Executive Summary

Blockchain technology holds the promise to advance both brands and content creators into an era of digital rights ownership and change the way we capitalize on and consume content, use data, and interact with customers. With predictions that it will be an $8 trillion market opportunity by 2030, the metaverse — powered by NFTs and other technology advancements blockchain has to offer — will change the way the brands advertise, enforce their rights, litigate, and mitigate legal risks. This panel combines first-chair litigator overview from Anna Naydonov on how blockchain technologies are bound to affect all things litigation (from service of process to jurisdiction to managing IP, marketing, and privacy risks) with unique in-house perspective from Kathryn Farrara, who has helped guide one of the world's largest advertisers through some of the most innovative metaverse activations.

Anna B. Naydonov
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

Kathryn Farrara
General Counsel, Beauty and Wellbeing, North America

CLE Materials

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