Basics of Advertising Law | Event Recaps | All MKC Content | ANA

Basics of Advertising Law

Executive Summary

This session provides an introduction to key topics in advertising law that both lawyers and marketers should know. The panel discusses things like how to determine what claims are conveyed in an ad, how to substantiate different types of claims, and how to make effective disclosures. For each topic, the panel provides an overview of the key legal requirements, shows examples of ads that were challenged, and gives tips to help you stay out of trouble.

Gonzalo Mon
Kelley Drye & Warren LLP

Ennis Coble
Director, Counsel
New York Mets

CLE Materials

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