Basics of Advertising Law
Executive Summary
This session provides an introduction to key topics in advertising law that both lawyers and marketers should know. The panel discusses things like how to determine what claims are conveyed in an ad, how to substantiate different types of claims, and how to make effective disclosures. For each topic, the panel provides an overview of the key legal requirements, shows examples of ads that were challenged, and gives tips to help you stay out of trouble.
Speakers:
Gonzalo Mon
Partner
Kelley Drye & Warren LLP
Ennis Coble
Director, Counsel
New York Mets
CLE Materials
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