Endorsements and Consumer Reviews: What's Changed, What's on the Horizon, and What You Should Do
Executive Summary
The Federal Trade Commission has now updated its Endorsement Guides and their accompanying FAQs and has also proposed a Rule on the Use of Consumer Reviews and Testimonials. What does this all mean in light of the Commission's agenda and its track record of enforcement actions? This session highlights what has changed and where the areas of focus for the Commission will likely be and provides helpful, practical guidance on how businesses can future-proof themselves for compliance.
Speakers:
Jim Dudukovich
Counsel
Bryan Cave Leighton Paisner LLP
Daniel Range
Attorney, National Advertising Division
BBB National Programs
Eric Sheinkop
CEO
The Desire Company
Lauren Tang
Director and Associate General Counsel
Meta Platforms, Inc.
CLE Materials
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