Coverage of the ANA Multicultural & Inclusive Marketing Conference
The ANA Multicultural & Inclusive Marketing Conference brings together CMOs, brand leaders, and cultural innovators to explore how inclusive marketing drives relevance, loyalty, and business growth. As consumer expectations evolve, the conference centers on helping brands embed cultural fluency, authenticity, and inclusion into their strategies to connect meaningfully with each and every consumer.
This collection highlights key insights, frameworks, and case studies drawn from the conference, showcasing how leading organizations are embracing multicultural and inclusive marketing to fuel innovation, expand markets, and build stronger, more resilient brands.
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Reckitt CMO Nathalie Darres on What Makes Great Inclusive Marketing
Pulse July 14, 2026Reckitt CMO Nathalie Darres shares what the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury is looking for in winning entries. Her perspective on culture, authenticity, and commercial accountability could reshape how teams approach award submissions this year.
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Scott Redick of Charles Schwab on Keeping an Open Mind and Being Curious
Pulse July 13, 2026Scott Redick, director of strategy and integration at Charles Schwab and member of the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury, shares what separates good work from truly exceptional work — and why curiosity may be the most important skill a marketer can keep sharpening.
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Toni Wallace on How Best to Leverage Talent and Audience Insights in Marketing
Pulse July 10, 2026Toni Wallace, partner and head of global music brand strategy at United Talent Agency, shares what Grand Prize-worthy multicultural marketing looks like. Her insights on cultural fluency and talent partnerships could reshape how teams approach their 2026 ANA Awards submissions.
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U.S. Bank's Gus Fernandez on the Difference Between Representation and Resonance in Inclusive Marketing
Pulse July 8, 2026Gus Fernandez, VP of inclusive growth and community impact at U.S. Bank, shares what separates exceptional multicultural marketing from work that is merely good. His perspective on the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards jury could reshape how teams approach cultural authenticity and submission strategy.
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AARP'S Edna Kane Williams on the Importance of Connecting Inclusive Marketing to Business KPIs
Pulse July 6, 2026Edna Kane Williams, EVP at AARP and 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Juror, shares what separates exceptional inclusive marketing from work that merely acknowledges diverse audiences. Her perspective on cultural depth, measurable results, and strategic investment could reshape how marketers approach submissions — and their broader growth strategies.
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Carla Ibarra of NRG Energy on the Importance of Connecting Brand Purpose with Audience Needs
Pulse July 2, 2026Carla Ibarra, senior director of change management communications at NRG Energy, shares what the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury is looking for. Her insights into cultural authenticity, AI risk, and measurable impact could reshape how teams approach award submissions.
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Julia Huang of Intertrend on How to Win More than the Moment with Marketing
Pulse June 30, 2026Julia Huang, founder of and CEO at Intertrend, shares what separates good marketing from truly exceptional work as a 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury member. Her perspective on cultural speed, AI's limits, and the cost of forgettable work may reshape how teams approach this year's submissions.
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Anibal Casso of Ogilvy on the Importance of Human Truth in Marketing
Pulse June 26, 2026Anibal Casso, chief strategic officer at Ogilvy North America, shares what separates exceptional multicultural work from work that merely gets the surface right. His perspective as a 2026 ANA Multicultural and Inclusive Marketing Awards Grand Jury member may reshape how teams approach insight, risk, and cultural fluency.
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Chris Crawford of Elite Media on What Marketing Drives Real, Sustainable Growth
Pulse June 24, 2026Chris Crawford, founder of and CEO at Elite Media, shares what separates exceptional multicultural marketing from work that merely acknowledges culture. As a 2026 ANA Multicultural and Inclusive Marketing Awards Grand Jury member, Crawford reveals what sustainable growth, real insight, and creative accountability look like in winning submissions.
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NBCUniversal’s Plan to Engage Hispanic Fans for the 2026 World Cup
Event Recaps November 17, 2025A panel of experts from NBCUniversal and Telemundo discussed their plans for maximizing engagement among Hispanics during the 2026 FIFA World Cup, sharing some of the data that is driving their thinking.
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How AARP Turned Data Insights into Stellar Age-Inclusive Marketing
Event Recaps November 16, 2025Representatives from AARP and partner company Interloq shared illuminating results from AARP’s annual “Mirror/Mirror” study and highlighted how AARP used these insights to develop a campaign that provided a massive lift in brand equity among women.
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Diving into the Details of Inclusive Marketing at P&G
Conference Session Videos November 10, 2025In this video, speakers from P&G and agency the community explored how effective inclusive marketing goes beyond representation and focuses on precision, nuance, and business growth.
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ESPN's Personalization Playbook for Every Fan
Conference Session Videos November 10, 2025In this video, hear from leading marketers and ESPN talent as they shared their perspectives on the importance of understanding and connecting with diverse audiences authentically and how it's key to driving growth.
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Highlighting Diverse Voices through Real World Connections
Conference Session Videos November 10, 2025In this video, OUTFRONT discussed the importance of harnessing the power of public space to spotlight culture, celebrate inclusivity, and move people — through sports, music, and heartfelt partnerships that uplift diverse voices.
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How Lenovo Used Empathy and AI to Build Trust Gen Z's Digital Selves
Conference Session Videos November 10, 2025Lenovo created a bold AI experiment where Gen Zers used AI-enabled digital avatars to say the things they couldn’t say IRL to their loved ones. In this video, explore how empathy, powered by AI and tech innovation, can rebuild trust — and why the future of AI must start with listening, empathy, and the courage to go deeper.
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Unlocking Hispanic Fandom, Community, and Storytelling Around FIFA World Cup 26
Conference Session Videos November 10, 2025In this video, a panel of experts from NBCUniversal and Telemundo discussed their plans for maximizing engagement among Hispanics during the 2026 FIFA World Cup, sharing some of the data that is driving their thinking.
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Adtalem Global Education: Inspiring the Next Generation of Healthcare Talent
Conference Session Videos November 9, 2025Adtalem Global Education drives enrollment by activating the unique strengths of each of its institutions. This session explored how tailored positioning and inspiring campaigns resonate with all prospective students who have the ambition to pursue healthcare careers.
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How AARP’s Consumer Research Is Powering Values-Based Marketing
Conference Session Videos November 9, 2025In this video, representatives from AARP and partner company Interloq shared illuminating results from AARP’s annual “Mirror/Mirror” study and highlighted how AARP used these insights to develop a campaign that provided a massive lift in brand equity among women.
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How Coca-Cola Stays True to Its Values While Embracing Cultural Changes
Conference Session Videos November 9, 2025Discover how Coca-Cola has evolved its marketing to reflect the full spectrum of consumers through authentic storytelling, community partnerships, and data-driven insights.
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A Framework to Connect with Each and All Consumers
Conference Session Videos November 8, 2025In this video, the ANA AIMM team challenged the risks of eliminating segment-specific strategies, shared new insights into consumer expectations, and provided marketers with frameworks to authentically connect with each and all consumers — resetting, relaunching, and reigniting growth.
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