Search Marketing Knowledge Center

Do Fast-Food Brands Need to Flip the Script?

B2C August 23, 2024

With consumers dining out less frequently due to prolonged inflation, fast-food chains find themselves at a crossroads. Brands that can successfully blend competitive pricing, technological innovation, and a comprehensive approach to defining value stand the best chance of thriving in a competitive business environment.

view

Engaging with Value and Delivering More of It

Event Recaps August 14, 2024

Kelly McKay from The Krazy Coupon Lady shared research providing crucial insights into consumer shopping behaviors, promotional preferences, and effective strategies for brands to deliver value across generations in an era of rising prices and tightening budgets.

view

7-Eleven’s Journey to Customer Obsession

Event Recaps August 14, 2024

Gary Long from 7-Eleven discussed the company's transformative journey in leveraging customer data and analytics to drive business decisions and enhance customer experiences in the convenience store industry.

view

Legal Developments in Sweepstakes, Charitable Promotions, Loyalty Programs, and Other Promotions Topics

Event Recaps July 24, 2024

Representatives from Venable LLP discussed new laws and regulations related to sweepstakes, prize promotions, and loyalty programs, as well as potential legal issues that can arise when these tactics integrate cutting-edge technologies.

view

Domino's Bold Digital Transformation

Conference Session Videos July 18, 2024

In this video, Domino’s explored how its culture of innovation is inspired by customer tensions.

view

Domino's Bold Digital Transformation

Event Recaps July 18, 2024

Domino’s explored how its culture of innovation is inspired by customer tensions.

view

Going Beyond Points for the Ultimate Loyalty Program

Knowledge Partners July 17, 2024

Phaedon shared examples from successful loyalty efforts to help brands discover how to go beyond points to increase the efficacy of their loyalty programs.

view

Customer Loyalty in Shared Mobility Situations: Spain

Knowledge Partners July 9, 2024

A study of user behavior in the shared mobility (i.e., vehicle sharing) market in Spain, including user preferences, loyalty, frequency of use, average ticket, and other relevant indicators.

view

This Brand Gave a Masterclass in Executing an Effective Loyalty Program

B2 Awards June 30, 2024

Fatima Fertilizers Pvt. Ltd. launched a loyalty program that drove higher profits and increased market share.

view

PENN Entertainment Drove Loyalty Adoption Through the Power of Second Chances

REGGIE Awards April 28, 2024

To increase adoption of and engagement with its rewards platform, PENN Entertainment created a campaign that prompted users to imagine what they would do if they could go back and give a piece of advice to their past selves.

view

How BMO Reduced Attrition, Increased Revenue, and Helped Customers Make Real Financial Progress

REGGIE Awards April 28, 2024

Rather than persuading customers to use their credit card through traditional promotional offers, Bank of Montreal (BMO) created a program to better understand their needs and match them with a personalized card transfer offer.

view

Anytime Fitness Generated Big-Game-Size Buzz Without a Super Bowl Ad

REGGIE Awards April 17, 2024

Anytime Fitness couldn’t afford to buy a $7 million Super Bowl ad, so the brand subverted conventions by hijacking the Super Bowl without an ad, turning the Big Game into a big game of bingo. The effort significantly surpassed all internal goals, tangibly built the brand, and contributed to increased revenue.

view

This Group Hit the Jackpot by Leveraging New Jersey’s Passion for Debate

REGGIE Awards April 17, 2024

With campaign creative that centered around one of New Jersey’s most popular debates, the Northstar New Jersey Lottery Group was able to flip the script and turn a typically slow summer season into a business jackpot.

view

Blaze Pizza Leverages Data to Shape Loyalty Offers

REGGIE Awards April 17, 2024

Blaze Pizza needed to boost August sales by 8 to 10 percent. The solution involved a segmented "month of offers" for loyalty members, leveraging the loyalty management platform’s segments and communicating via email and push. The effort’s data-driven strategies led to a 15 percent sales lift, surpassing the goal.

view

Deepening the Relationship: The Loyalty Experience Program’s Role at The Fresh Market

Event Recaps March 28, 2024

Jeff Snyder, director of loyalty and email marketing at The Fresh Market, provided an overview of the brand’s loyalty program, including its background and how the brand is leveraging customer data.

view

How e.l.f. Beauty Built a Powerful Loyalty Program

Event Recaps March 28, 2024

Shannon Lewis, senior manager of CRM and loyalty at e.l.f. Beauty, provided an overview of her brand’s highly successful loyalty program, covering the four main principles that power the program and activations e.l.f. has launched to support those principles.

view

Loyalty: What Customers Really Want

Knowledge Partners February 16, 2024

TMS shares the results of a proprietary study on loyalty that used qualitative and quantitative research in the U.S. and U.K. to find out from customers what they thought about loyalty programs and what they want and expect out of loyalty programs. The study spoke to 978 consumers in the U.S. and U.K.

view