In-House Agencies

12 >>

ANA Committee Leadership Initiatives

This report covers findings from various ANA Committee Leadership Initiatives.

Los Angeles Metro: How Its In-House Agency Helped Make Public Transit Cool

Michael Lejeune, creative director at Metro Design Studio, discussed how L.A. Metro’s studio and staff applied design strategy and thinking to the nation’s second largest transit agency, which serves some 1.5 million people each day.

Los Angeles Metro: How Its In-House Agency Helped Make Public Transit Cool

In this presentation, Michael Lejeune, creative director at Metro Design Studio, discussed how L.A. Metro’s studio and staff applied design strategy and thinking to the nation’s second largest transit agency, which serves some 1.5 million people each day.

Iron Mountain Creates a Platform to Unify Campaigns Across Channels

Katie Lillie, director of marketing shared services at Iron Mountain, demonstrated with before-and-after creative examples how Iron Mountain used storytelling and emotion to market a “boring” product.

Iron Mountain Creates a Platform to Unify Campaigns Across Channels

In this presentation, Katie Lillie, director of marketing shared services at Iron Mountain, demonstrated with before-and-after creative examples how Iron Mountain used storytelling and emotion to market a “boring” product.

National Grid's In-House Agency Response to Hurricane Sandy

Henry Brigham, manager of creative services at National Grid, explained how his three-person team facilitated recovery assistance communications for National Grid utilities customers in the aftermath of Hurricane Sandy.

National Grid's In-House Agency Response to Hurricane Sandy

In this presentation, Henry Brigham, manager of creative services at National Grid, explained how his three-person team facilitated recovery assistance communications for National Grid utilities customers in the aftermath of Hurricane Sandy.

Stiglin Consulting Presents Seven Opportunities for In-House Agencies

Marta Stiglin, principal at Stiglin Consulting and member of the IHAF Board of Directors, reviewed seven opportunities that in-house agencies are encouraged to seize to advance their teams and increase their contributions to the businesses they support.

Stiglin Consulting Presents Seven Opportunities for In-House Agencies

In this presentation, Marta Stiglin, principal at Stiglin Consulting and member of the IHAF Board of Directors, reviewed seven opportunities that in-house agencies are encouraged to seize to advance their teams and increase their contributions to the businesses they support.

Inside the In-House Agency Trend

While companies have been taking more advertising and creative functions in-house over the past decade or more, the trend has accelerated recently. In fact, businesses with in-house agencies are now squarely in the majority.

The Rise of the In-House Agency

In this webinar video, Bill Duggan, group executive vice president at ANA, and Kimberly McNeil-Downs, vice president of operations and vendor management at Fidelity Communications + Advertising, discussed the findings of an ANA survey on in-house agencies.

The Rise of the In-House Agency

Bill Duggan, group executive vice president at ANA, and Kimberly McNeil-Downs, vice president of operations and vendor management at Fidelity Communications + Advertising, discussed the findings of an ANA survey on in-house agencies.

The Rise of the In-House Agency

In this presenation, Bill Duggan, group executive vice president at ANA, and Kimberly McNeil-Downs, vice president of operations and vendor management at Fidelity Communications + Advertising, discussed the findings of an ANA survey on in-house agencies.

2013 In-House Creative Services Industry Report

Cella Consulting surveyed over 400 in-house creative agency professionals to analyze the capabilities, frequency of use, and challenges related to in-house creative agencies.

In-House Agency Profile: Fidelity Investments

Kim McNeil, vice president at Fidelity Investments, discussed how Fidelity Communications and Advertising delivers award-winning work equal to that of outside agencies.

In-House Agency Profile: Timex

Michael Muligano, vice president of creative services at Timex Group USA, Inc., discussed how a 15-person team completes over 500 projects a year and saves the company millions of dollars.

In-House Agency Profile: Timex

Michael Muligano, vice president of creative services at Timex Group USA, Inc., discussed how a 15-person team completes over 500 projects a year and saves the company millions of dollars.

State of the In-House Agency Industry: From Order Takers to Business Partners

Marta Stiglin, principal at Stiglin Consulting and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.

State of the In-House Agency Industry: From Order Takers to Business Partners

Marta Stiglin, principal at Stiglin Consulting and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.

Wells Fargo’s Blended Agency Model

Kellie Krug, senior vice president, enterprise marketing services at Wells Fargo & Company, shared a case study on how Wells Fargo leveraged a blended agency model to launch a recent mobile banking campaign.

12 >>

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help