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  • Collect Leads with City Tours

    Tools   January 7, 2024  

    A guide to help you plan a campaign for city tours and collect leads from those tours.

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  • Experiential Marketing 101: Basic Best Practices

    Training Takeaways   January 2, 2024  

    ANA’s on-demand training course “Brand Activations That Drive Results” offers six best practices for conducting experiential events.

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  • How Marketers Score with 'Forever Fans'

    B2C   December 13, 2023  

    Sports programming is a solid marketing vehicle for reaching wide swaths of consumers, of course, but how can brands tap the devotion of so-called "forever fans," who are more likely than other fans to emotionally connect to sponsors?

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  • Citi's Methodical Approach to Experiential Marketing

    B2C   December 1, 2023  

    Before brand marketers jump into a new sponsorship, it's crucial that they ask themselves how their involvement will add value to their entire organization, says Jeffrey Quezada of Citi.

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  • Ajinomoto Invites Gwyneth Paltrow to Dinner to Dispel MSG Myths

    Multicultural Excellence Awards   November 13, 2023  

    Ajinomoto wanted to change the misinformed perception of monosodium glutamate (MSG) within the “clean eating” community. To do that, the brand needed to get the world’s most influential clean eater on board: Gwyneth Paltrow. The only problem? She didn’t answer the brand’s calls. So, Ajinomoto made her the face of its campaign — without actually hiring her.

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  • How to Plan a Successful Mobile Tour on a Tight Budget

    Industry Insights   November 9, 2023  

    Inflation is hitting all of us hard, which means marketing departments must do more with less. This is exactly why mobile tours are a great method of experiential marketing, one that reuses assets, hits a wide audience, and forms a personal connection with consumers across your route.

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  • Major Sports Leagues Play the Long Ball

    B2C   November 3, 2023  

    With increasing competition for mind and wallet share, the big sports leagues continue to roll out new marketing vehicles to keep fans engaged, broaden their reach, and develop new ad revenue streams.

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  • Passion Unleashed: Exploring New Horizons in Marketing

    Event Recaps   October 26, 2023  

    Mastercard shared how it connects with card holders by curating international culinary experiences.

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  • Passion Unleashed: Exploring New Horizons in Marketing

    Conference Session Videos   October 26, 2023  

    In this video, Mastercard shared how it connects with card holders by curating international culinary experiences.

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  • Mastercard CMO’s Best Advice on How to Build Your Brand for the Future

    Soundbites   October 26, 2023  

    Mastercard CMO Raja Rajamannar gave his best piece of advice for how marketers can evolve their brands and build a business that sustains long into the future.

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  • Using Experiential Marketing to Build Customer Loyalty

    Industry Insights   October 24, 2023  

    In an era of ever-evolving consumer preferences and relentless competition, businesses find themselves in a perpetual quest for strategies that not only attract customers, but also keep them coming back for more. The traditional methods of advertising and marketing — while undeniably effective in their own right — are often fleeting in their impact, fading into the background noise of our daily lives.

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  • Driving Excitement and Conversation with Creators

    Event Recaps   October 12, 2023  

    Dan Sykora, VP of creative+ at Paramount, showcased how both Mars Wrigley and MPB leveraged Paramount’s annual VidCon event to drive deeper connections with generation Z.

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  • Creating Amazing Brand Experiences

    Event Recaps   October 3, 2023  

    23andMe discussed how brands can leverage experiential activations to build strong connections with consumers.

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  • Enhancing the Consumer Experience Through Digital Transformation

    Event Recaps   October 3, 2023  

    Under Amour shared how its digital transformation helped the brand shorten its product creation cycle, reduce its carbon footprint, enhance the consumer journey, and elevate the brand’s omnichannel sales approach.

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  • How Kay Jewelers Hijacked the New Year’s Eve Ball Drop

    Event Recaps   October 3, 2023  

    Kay Jewelers shared how it was able to turn the Times Square Ball Drop into an iconic brand moment that helped its 30-year-old tagline gain new relevance.

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  • How Citizens Reaches New Audiences Through Real-Time Content Activation

    Event Recaps   October 3, 2023  

    Citizens shared the key aspects of its content strategy and provided a case study of how it leveraged content to help introduce the bank to the New York City market.

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  • San Diego Tourism Authority Marries OOH and Digital to Engage Travelers

    Event Recaps   September 13, 2023  

    The Shipyard and Wanderlab shared how they worked with San Diego Tourism Authority to effectively harness the power of curiosity to engage and captivate their target audience.

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  • San Diego Tourism Authority Marries OOH and Digital to Engager Travelers

    Conference Session Videos   September 13, 2023  

    In this video, The Shipyard and Wanderlab shared how they worked with San Diego Tourism Authority to effectively harness the power of curiosity to engage and captivate their target audience.

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  • Emerging Trends in Sports Sponsorships

    Event Recaps   September 13, 2023  

    SponsorUnited reviewed data and trends to help brands maximize their sports sponsorships and provided examples of how sports betting app FanDuel has executed on each of these trends in its own activations.

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  • Using Social Impact to Innovate Media Practices

    Event Recaps   September 12, 2023  

    The Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.

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