Search Results for All Content (access may be restricted)
Search returned: 379 document(s).
-
Guerrilla Marketing Should Be More than a Stunt
B2C September 18, 2024As social media and the rise of artificial intelligence-driven content blur the lines between creators and advertisers, guerrilla marketing may become an increasingly viable marketing vehicle, though perhaps still as elusive to define as it is to spot a 6-foot-7 Sasquatch in the wilds of Central Park.
view -
3 B2B Campaigns That Created Powerful Experiences
Pulse September 17, 2024Below are B2B companies that successfully utilized experiential marketing to increase brand awareness and affinity.
view -
From Linear to Streaming: The Evolution of Live Events
Knowledge Partners September 12, 2024In late 2023, Amazon Ads and Publicis Media worked together to create a study to better understand the shift from linear to streaming of live events in the US.
view -
Brand Belonging as Antidote to Male Alienation
Leading Edge August 22, 2024Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.
view -
How Marketers Tap into the Cultural Zeitgeist
Champions of Growth Podcast August 21, 2024JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.
view -
How Planet Fitness' High School Summer Pass Connects with Today's Teens
Event Recaps August 13, 2024Summer often fails to live up to expectations for teens. Learn how Planet Fitness met teens where they are by showing up on the channels they spend their summers on, with enticing content that creates confidence to sign up for a one of a kind program: High School Summer Pass®, a free summer membership for teens.
view -
How a Nearly 100-Year-Old Company Is Modernizing Their Experiential Model to Drive Business Growth
Event Recaps August 8, 2024Representatives from Caterpillar (Cat) and agency partner, Outerkind, discussed the brand’s updated approach to marketing, highlighting its focus on leveraging experiential to win over both long-time customers and new ones.
view -
How Unleashing Seattle’s Soul, Not Just Its Sights, Drove Brand Success
Event Recaps August 8, 2024Visit Seattle showcased its updated approach to marketing, touching upon how it has leveraged deep, authentic storytelling through unique and immersive media experiences to drive interest.
view -
Going Beyond Points for the Ultimate Loyalty Program
Knowledge Partners July 17, 2024Phaedon shared examples from successful loyalty efforts to help brands discover how to go beyond points to increase the efficacy of their loyalty programs.
view -
Event and Experiential Marketing
ASK Answers July 2, 2024What are current trends and best practices for event and experiential marketing?
view -
Cisco Live Provides Educational Offerings Through Immersive Experiences
B2 Awards July 1, 2024For its Cisco Live 2023 event, Cisco executed various immersive activations and experiences to provide IT professionals with a platform to learn, network, and celebrate with peers.
view -
ServiceNow Wowed Executive Prospects with This Experiential Activation
B2 Awards July 1, 2024To attract high-profile business leaders to its Executive Circle program — in which they can interface and solve problems with peers — ServiceNow created an experiential activation that leveraged one of Australia's most prestigious portraiture competitions.
view -
The Weather Company Makes a Splash at Cannes Lions
B2 Awards June 30, 2024The Weather Company's "Weather Gallery" at Cannes Lions showcased the profound influence of weather on history and commerce, driving engagement through a multi-sensory, AI-powered experience.
view -
Carhartt's Uniforms: A Competitive Edge for Business Decision Makers
B2 Awards June 30, 2024Carhartt deployed an omnichannel campaign — spanning video, rich media, website, trade show, display, and social — to position its company gear offering as a driver of business success.
view -
The Genius of OREO: Inclusively Everywhere
Pulse June 21, 2024Experiences bond people together and create positive sentiment. One of the most important ways a brand can successfully connect with people is through crafting memorable, inspiring, and engaging experiences, whether through a brand activation in real time, a limited-edition product, or special swag. OREO is a brand that accomplishes each of these objectives in a way that fosters fun, excitement, and inclusivity.
view -
Using Data to Move Your Nonprofit to an Audience-First Mindset
Event Recaps June 12, 2024Bart Lillie, VP of strategic engagement at RKD Group, and Thea Zunick, director of community giving at The Jed Foundation, discussed how nonprofits can leverage data to create audience-first experiences and improve their businesses.
view -
4 Campaigns That Leverage Experiential Marketing
Pulse May 31, 2024In today’s world, endless scrolling not only saps attention, but also clutters the marketplace with information and products. For a brand, this situation can be a challenge when trying to differentiate in a crowded forum. Crafting experiences that bring people together and inspire fun, however, can be a game-changer. What better way for a brand to build community and create fond memories?
view -
Mixing Style: KitchenAid's Fashion Week Debut
In-House Excellence Awards May 27, 2024To launch the 2023 Color of the Year, KitchenAid transformed an over 100-year-old icon into a 12-piece couture collection and launched it at New York Fashion Week.
view -
Molson Coors Refreshes Its Annual Convention to Energize Distributors
In-House Excellence Awards May 27, 2024Molson Coors worked with its in-house agency to reinvent its annual convention and earn a greater share of attention from the brand’s distributor partners.
view -
Organic Valley Brings Family Farms to the Big City
In-House Excellence Awards May 27, 2024Organic Valley’s campaign highlighted the importance of protecting small organic family farms through innovative out-of-home displays and experiential activations.
view