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Search returned: 334 document(s).
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Collect Leads with City Tours
Tools January 7, 2024A guide to help you plan a campaign for city tours and collect leads from those tours.
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Experiential Marketing 101: Basic Best Practices
Training Takeaways January 2, 2024ANA’s on-demand training course “Brand Activations That Drive Results” offers six best practices for conducting experiential events.
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How Marketers Score with 'Forever Fans'
B2C December 13, 2023Sports programming is a solid marketing vehicle for reaching wide swaths of consumers, of course, but how can brands tap the devotion of so-called "forever fans," who are more likely than other fans to emotionally connect to sponsors?
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Citi's Methodical Approach to Experiential Marketing
B2C December 1, 2023Before brand marketers jump into a new sponsorship, it's crucial that they ask themselves how their involvement will add value to their entire organization, says Jeffrey Quezada of Citi.
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Ajinomoto Invites Gwyneth Paltrow to Dinner to Dispel MSG Myths
Multicultural Excellence Awards November 13, 2023Ajinomoto wanted to change the misinformed perception of monosodium glutamate (MSG) within the “clean eating” community. To do that, the brand needed to get the world’s most influential clean eater on board: Gwyneth Paltrow. The only problem? She didn’t answer the brand’s calls. So, Ajinomoto made her the face of its campaign — without actually hiring her.
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How to Plan a Successful Mobile Tour on a Tight Budget
Industry Insights November 9, 2023Inflation is hitting all of us hard, which means marketing departments must do more with less. This is exactly why mobile tours are a great method of experiential marketing, one that reuses assets, hits a wide audience, and forms a personal connection with consumers across your route.
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Major Sports Leagues Play the Long Ball
B2C November 3, 2023With increasing competition for mind and wallet share, the big sports leagues continue to roll out new marketing vehicles to keep fans engaged, broaden their reach, and develop new ad revenue streams.
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Passion Unleashed: Exploring New Horizons in Marketing
Event Recaps October 26, 2023Mastercard shared how it connects with card holders by curating international culinary experiences.
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Passion Unleashed: Exploring New Horizons in Marketing
Conference Session Videos October 26, 2023In this video, Mastercard shared how it connects with card holders by curating international culinary experiences.
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Mastercard CMO’s Best Advice on How to Build Your Brand for the Future
Soundbites October 26, 2023Mastercard CMO Raja Rajamannar gave his best piece of advice for how marketers can evolve their brands and build a business that sustains long into the future.
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Using Experiential Marketing to Build Customer Loyalty
Industry Insights October 24, 2023In an era of ever-evolving consumer preferences and relentless competition, businesses find themselves in a perpetual quest for strategies that not only attract customers, but also keep them coming back for more. The traditional methods of advertising and marketing — while undeniably effective in their own right — are often fleeting in their impact, fading into the background noise of our daily lives.
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Driving Excitement and Conversation with Creators
Event Recaps October 12, 2023Dan Sykora, VP of creative+ at Paramount, showcased how both Mars Wrigley and MPB leveraged Paramount’s annual VidCon event to drive deeper connections with generation Z.
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Creating Amazing Brand Experiences
Event Recaps October 3, 202323andMe discussed how brands can leverage experiential activations to build strong connections with consumers.
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Enhancing the Consumer Experience Through Digital Transformation
Event Recaps October 3, 2023Under Amour shared how its digital transformation helped the brand shorten its product creation cycle, reduce its carbon footprint, enhance the consumer journey, and elevate the brand’s omnichannel sales approach.
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How Kay Jewelers Hijacked the New Year’s Eve Ball Drop
Event Recaps October 3, 2023Kay Jewelers shared how it was able to turn the Times Square Ball Drop into an iconic brand moment that helped its 30-year-old tagline gain new relevance.
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How Citizens Reaches New Audiences Through Real-Time Content Activation
Event Recaps October 3, 2023Citizens shared the key aspects of its content strategy and provided a case study of how it leveraged content to help introduce the bank to the New York City market.
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San Diego Tourism Authority Marries OOH and Digital to Engage Travelers
Event Recaps September 13, 2023The Shipyard and Wanderlab shared how they worked with San Diego Tourism Authority to effectively harness the power of curiosity to engage and captivate their target audience.
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San Diego Tourism Authority Marries OOH and Digital to Engager Travelers
Conference Session Videos September 13, 2023In this video, The Shipyard and Wanderlab shared how they worked with San Diego Tourism Authority to effectively harness the power of curiosity to engage and captivate their target audience.
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Emerging Trends in Sports Sponsorships
Event Recaps September 13, 2023SponsorUnited reviewed data and trends to help brands maximize their sports sponsorships and provided examples of how sports betting app FanDuel has executed on each of these trends in its own activations.
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Using Social Impact to Innovate Media Practices
Event Recaps September 12, 2023The Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.
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