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Quantifying the Reach of Each Marketing Channel
Money Slides September 5, 2024TVB, a trade association representing America’s local broadcast television industry, shares data that gauges the reach of a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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Quantifying the Time Consumers Spend with Each Marketing Channel
Money Slides September 5, 2024TVB, trade association representing America’s local broadcast television industry, shares data that pins down the average time spent with a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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Ranking Marketers' Most Frequently Used Retail Media Networks
Money Slides September 5, 2024The ANA shares the results of a survey that identifies the ten retail media networks that marketers use most — a list that includes the likes of industry behemoths such as Walmart Connect, Amazon Advertising, and Target Roundel, but also smaller players such as Instacart, Sam’s, Costco, and Dollar General.
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The Next Generation of Retail Media Networks Is Emerging
B2C August 28, 2024The number of retail media networks is proliferating rapidly, with companies ranging from Chase to United Airlines getting in on the act. Are there enough ad dollars to go around?
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How Different Browsers Handle Cookies
Money Slides August 20, 2024Marketing platform Adroll breaks down each internet browser’s approach to handling first- and third-party cookies. Chrome, Safari, Edge, Firefox, and Opera are all covered.
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Programmatic Ad Revenue, 2019-2023
Money Slides July 31, 2024At the ANA’s 2024 Digital and Social Media Conference, ANA CEO Bob Liodice shared data charting the growth in programmatic ad revenue from 2019 to 2023.
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Embracing the Cookie-less Era: Strategies, Innovations, and Action Plans
Webinar Rewinds July 25, 2024The impending demise of third-party cookies has been a hot topic for marketers. However, there is more to this story than meets the eye. In this webinar, explore three key considerations for marketers as they grapple with the evolution of addressable advertising.
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Precision Media and Data Collection Strategies for a Post-Cookie World
Conference Highlights July 19, 2024Molson Coors developed a data-driven marketing playbook to sustain its digital advertising successes in a post-cookie world.
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Overview of the 2024 ANA Digital & Social Media Conference
Conference Highlights July 19, 2024In this video, get a two-minute overview of the 2024 ANA Digital & Social Media Conference.
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Data-Driven Marketing Evolution in a Post-Cookie World
Conference Session Videos July 19, 2024In this session, Anna Johnson from Molson Coors detailed the company's journey in evolving its marketing approach to leverage data and technology, enabling increased marketing effectiveness in a rapidly changing digital environment and preparing for a cookieless future.
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Data-Driven Marketing Evolution in a Post-Cookie World
Event Recaps July 19, 2024Anna Johnson from Molson Coors detailed the company's journey in evolving its marketing approach to leverage data and technology, enabling increased marketing effectiveness in a rapidly changing digital environment and preparing for a cookieless future.
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The Five Most Important Guidelines for Using Principal Media
POVs July 8, 2024Pulling from the ANA’s report, The Acceleration of Principal Media, this POV covers the five most important guidelines your brand needs to implement before agreeing to a principal media buy with your agency partners.
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Progressive Marketers Are Tracking a New Metric: Share of Model
Knowledge Partners July 1, 2024Jellyfish’s Jack Smyth explains why he believes measuring large language models’ perception of brands will become as essential as SEO, with all future campaigns tested on AI models.
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Dairy Farmers of Wisconsin Creates Cheese State University to Commune and Educate the Cheese Industry
B2 Awards June 30, 2024Dairy Farmers of Wisconsin created Cheese State University — an advanced education program forging a community of highly motivated cheese professionals — to create mastery and connect with peers.
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How Lincoln Unified Its Digital Presence to Build Better Connections
B2 Awards June 30, 2024Lincoln Property Company consolidated its digital presence into a single hub for thought leadership and solutions to streamline the user experience and reinforce its brand message.
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Azure Creates Four Distinct Homepages to Meet Consumer Needs
B2 Awards June 29, 2024Azure Printed Homes designed four different homepages to meet the unique needs of its different audiences.
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How Volvo Revolutionized Trucking Through Digital
B2 Awards June 25, 2024Volvo Trucks North America successfully launched the all-new Volvo VNL with a groundbreaking digital-first strategy that redefined industry standards.
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Harnessing the Power of the Mid-Funnel
Event Recaps June 14, 2024Broadridge Financial shared how it transformed its middle funnel tactics to drive consideration.
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Harnessing the Power of the Mid-Funnel
Conference Session Videos June 14, 2024In this video, Broadridge Financial shared how it transformed its middle funnel tactics to drive consideration.
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Heineken’s Secret Brew to Connecting with Customers
Event Recaps May 20, 2024Heineken shared its eight-pronged framework for engaging consumers across its online channels, using the recent revamp of its online journey to illustrate its application.
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