Search Results for All Content (access may be restricted)
Search returned: 342 document(s).
-
Sanofi Partners with Walgreen’s to Make its Vaccine the Flu Shot of Choice
REGGIE Awards April 30, 2024Sanofi deployed an omni-channel campaign alerting people of the risk of the flu to motivate consumers to choose its vaccine at Walgreens locations.
view -
How Leveraging One Word Led to a 400 Percent Increase in New Accounts
REGGIE Awards April 29, 2024HSBC Bank Australia demonstrated how the HSBC Everyday Global account is a fee-saving, money-earning, globe-trotting, currency-exchanging, visa-wielding, super-secure, all-in-one account.
view -
How Retail Media Plays Offense and Defense for Monster Energy
Event Recaps March 19, 2024Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.
view -
How Retail Media Plays Offense and Defense for Monster Energy
Conference Session Videos March 19, 2024In this video, Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.
view -
E-commerce Quick Win Package
Quick Wins March 13, 2024ANA's E-commerce Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when activating and growing ecommerce at your company.
view -
E-commerce Checklist
Tools March 7, 2024Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.
view -
E-commerce Cheat Sheet
Tools March 7, 2024Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.
view -
Spin First-Party Data into Advertising Gold
Webinar Rewinds March 7, 2024The demise of third-party cookies is forcing advertisers to unleash the power of an untapped asset: first-party data. Join IDX leaders to learn how businesses can apply first-party data more effectively through a stronger integration of analytics and paid media, resulting in campaigns that deliver stronger ROI.
view -
ROI of Campaigns by Medium
Money Slides March 4, 2024The ANA shares results from its 2023 Response Rate Report which quantify the ROI of campaigns by their medium, which include direct mail, email, social media, paid search, SMS, and digital display advertising.
view -
Content Marketing Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.
view -
Agile Marketing Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of premium tools and templates to develop an Agile Marketing plan that supports your company’s goals and objectives.
view -
Online Advertising Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to create an effective online advertising plan to increase leads and/or sales and support your marketing goals.
view -
SEO Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to create an effective search engine optimization plan and optimize your website to increase traffic and support your marketing goals.
view -
The Leading Retail Media Networks: A Detailed Comparison
Money Slides February 26, 2024The MARS Agency assesses the targeting capabilities, media opportunities, and innovations of a long slate of retail media networks, along with their criteria for partnership and measurement and reporting — all in a series of easily digestible charts.
view -
The Hidden Costs Eroding Your Programmatic Media's Productivity
Money Slides January 30, 2024The ANA shares the results of a penetrating study that itemizes and quantifies the hidden costs of programmatic media that renders marketers’ true ad spend a mere 36 percent of their total ad spend.
view -
Content Marketing Assessment
Tools January 21, 2024Use this tool to evaluate your organization.
view -
Content Marketing Budget Template
Tools January 21, 2024Use this template to set and track your content marketing budget.
view -
Digital Marketing Best Practices Report
Tools January 21, 2024Read this best practices report to learn how Digital Marketing has evolved and how to implement Digital Marketing functions within your company.
view -
Creating Agile SEO Campaigns Guide
Tools January 21, 2024A guide to help you plan, implement, and measure an Agile SEO campaign.
view -
Creating a Blog for Your Business
Tools January 21, 2024A guide to help you create a blog for your business.
view