What B2B Buyers Want in 2024 | ANA

What B2B Buyers Want in 2024

A new study says buyers expect a modern and intuitive digital user experience

Getting in front of increasingly discerning buyers will be a major priority among B2B marketers this year, according to a recent study. Their work is cut out for them, including helping B2B buyers understand product specifications/configurations when researching purchases and providing consistent product or service information.