Reid Greenberg, director of digital marketing strategy and e-commerce at Seventh Generation, shared insights from Seventh Generation’s success in digital and e-commerce.
Bridget O’Brien, vice president of brand, marketing communications, and content at Vistaprint, shared how the online print provider is transitioning to a customer-centric strategy to drive growth and retention.
Google commissioned Forrester Consulting to study the relationship between social engagement and buying behavior. What they found was when brands invest in offering content to their customers who engage the most, they create even more valuable customers.
Jonathan Greene and Cindy Pound discussed the importance of user experience in mobile, and shared key case studies, results, and actionable takeaways for marketers to leverage for the future.
In this presentation, Jonathan Greene and Cindy Pound discussed the importance of user experience in mobile, and shared key case studies, results, and actionable takeaways for marketers to leverage for the future.
Using programmatic marketing, discover the story of an ad's step by step journey to its relevant customer.
Ace Hardware designed a series of mobile coupon offers to increase foot traffic and appeal to a younger demographic.
The team at binggo created an app to aggregate deals from popular discount service providers like Groupon, LivingSocial, Yelp, and many others.
Valvoline worked with AT&T AdWorks to alert customers about a discount being offered at their local Valvoline locations through AT&T Alerts, a location-based mobile program.
Back-to-school shopping takes a lot of energy, so Auntie Anne’s partnered with Coca-Cola to help hungry shoppers in malls across America.
Best Buy created a back-to-school mobile ad campaign that utilized location technology, real-time inventory feeds, and express mobile purchasing.
Cox Communications, an Atlanta-based cable company, utilized a mobile commerce site to drive sales and satisfy the needs of “ready-to-buy” customers.
PepsiCo’s first use of a mobile-only campaign in Brazil provided efficient, direct communication to engage with, understand, and reward a key target market: small retailers and street vendors of its Torcida Snacks brand.
Levi’s reintroduced its brand to a younger, more tech-savvy audience by creating a campaign with Flipboard, the world’s first social magazine for iPad, iPhone, and Android, making the first curated, shoppable brand magazine.
Ford Motor Company built an app to help put enthusiasts in the driver’s seat by customizing their very own dream cars.
NatWest/Royal Bank of Scotland added a functionality to its existing mobile app that allows customers to withdraw cash from ATMs without using their cards.
Gucci built a mobile website to drive sales to attract affluent consumers who are always on the go.
Walgreens combined SMS messaging with print and point-of-sale to engage with consumers.
HBO used a mobile redemption campaign to drive sales of its DVDs and Blu-Rays during the holiday season.
Auntie Anne’s celebrated its 25th anniversary and the rollout of its new pretzel flavor by giving away iPad minis, free drinks and snacks, and a cash prize of $25,000.