Shopper Marketing

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In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers

Beauty shoppers sort through an overload of products to find those that help them look and feel their best. How do they choose what and where to buy? Millward Brown Digital and Google found that shoppers are constantly researching, and many start their journey undecided on what brand they’re going to buy.

The Influencer Conundrum — Who Do You Choose?

In 2013, influencer marketing was top of mind, and in 2014 getting to influencers remains an important goal. The latest research tells us that 74 percent of marketers plan to deploy influencer marketing in the next 12 months. But what exactly is an influencer, and what exactly does influencer marketing do for your brand?

How Hospital Administrators Research Purchases Online

Before meeting with sales reps, decision makers conduct online searches to become better-informed, more powerful buyers. Learn exactly which digital channels they’re using, what kind of information they’re looking for, and how to meet these valuable buyers at every point along their journey.

Marketing to the Multi-Platform Majority

This white paper from comScore provides companies with important context for understanding today’s digital marketplace and how emerging multi-platform consumer dynamics create opportunities for their businesses.

Big Lift in Digital, Mobile Sales Over Holidays

The 2013 holiday season saw huge gains in digital and mobile sales transactions, with consumers buying everything from apparel to home goods to health and beauty aids through big and little screens.

Mapping the Customer Journey

Marketing executives are asking one fundamental question: What’s it like to be one of our customers? Embracing customer experience management is the way to move forward.

The Next Frontier

Enlightened marketing leaders are achieving success these days by seizing ownership over the entire customer experience — from delivering the message to innovating the experience.

New Wealth, New World: How and Why We Shop Around the Globe

The Nielsen Global Survey of Consumer Shopping Behavior included more than 29,000 online respondents in 58 countries. The findings shine a light on how consumers shop and what drives category purchasing.

Five Ways Retail Has Changed and How Businesses Can Adapt

Sridhar Ramaswamy, SVP of ads and commerce at Google, explains how combining classic retail truths with digital savvy can help retailers do what matters most: serve their customers better.

Mobile In-Store Research: How In-Store Shoppers Are Using Mobile Devices

This study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, seeks to uncover the role and opportunities for mobile in the shopping experience.

King’s Hawaiian: Integration of Social Media and Consumer Care

Chad Donvito, director of brand management at King’s Hawaiian, and Courtney Taira, consumer care lead at King’s Hawaiian, shared insights on the brand’s integration of social media and consumer care.

King’s Hawaiian: Integration of Social Media and Consumer Care

In this presentation, Chad Donvito, director of brand management at King’s Hawaiian, and Courtney Taira, consumer care lead at King’s Hawaiian, shared insights on the brand’s integration of social media and consumer care.

Mobile Path to Purchase: Five Key Findings

In our constantly connected world, consumers rely on smartphones more than ever to help them shop for products and services. Google partnered with Nielsen to better understand consumers’ mobile habits in the shopping process.

Getting to Know Your 2013 Holiday Customers

To identify what trends will determine consumer spending and behavior during the 2013 holiday season, Google commissioned Ipsos MediaCT to survey thousands of shoppers, asking them what gifts they intended to buy and how.

Proof That Online Search Ads Can Boost Offline Store Sales

A milestone meta-analysis of experiments with 13 top U.S. retailers, conducted by Applied Predictive Technologies, proves that search ads drive incremental offline sales.

Experiences That Keep Them Coming Back for More

Although consumers sign up for many loyalty programs, chances are they find the communications they receive irrelevant. Learn three strategies for effective loyalty practices.

Get Personal

Discover how brands including Jaguar and IBM are working to win over customers through experience using social and mobile technology.

Automotive Retailing of the Future

Automakers have been guided by one overarching imperative: lead the industry by differentiating on the latest and newest technology, but this game is getting significantly harder to win.

Levi’s Shoppable Magazine

Levi’s partnered with Flipboard to create an immersive experience with curated content and mobile shopping ability to reach its fashionable consumers.

Magic Mittens

IKEA turned Norway’s cold weather to its advantage by supporting a digital catalog launch with a product that allowed consumers to use any pair of mittens or gloves to interact with touchscreen devices.

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