Mobile Marketing

Mobile marketing is comprised of a set of practices that enable organizations to communicate and engage in an interactive and relevant manner through and with any mobile device or network. This course introduces effective ways to engage with the mobile user, using the mobile device as a conduit between conversation and engagement.

Learning Experience

This is a narrated PowerPoint slide presentation format course and is partially interactive. It provides real-world practitioner-led learning. Active course participation is limited and includes assessments, minimal or no knowledge checks, activities, or resources/tools.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in mobile marketing.

Course Outline

Lesson 1: The Ins and Outs of Mobile

    • A Level-Setting Overview
    • Mobile’s Role in Driving Sales, Engagement, and Loyalty
    • Refining Your Mobile Strategy to Focus on the Most Meaningful KPIs

Lesson 2: Mobile Strategies

    • Optimizing Your Web Presence on Mobile
    • Driving User Acquisition and Engagement via Mobile Apps
    • Creating and Running Mobile Advertising Programs
    • Assessing Location-based Marketing Options and Running Successful Programs

Lesson 3: The Customer Journey across Mobile

    • Mobile Content and The Customer Journey
    • Tools and Tactics for Personalized Experiences
    • Key Takeaways

Estimated Length of Completion:

Approximately 85 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

This course was last updated on October 31st, 2019.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember N/A

Instructors

trainer

Jeff Hasen

Co-founder and President, Gotta Mobilize

Jeff Hasen has counseled businesses of all sizes, enabling them to define their mobile strategy, establish or further their mobile project roadmap, and identify additional business growth opportunities. Through his work, companies have become equipped to manage the prioritization of mobile cross-channel solutions that facilitate sales and drive customer loyalty.

Named a top Chief Marketing Officer on Twitter (@jeffhasen), Jeff is the author of the book Mobilized Marketing: Driving Sales, Engagement, and Loyalty through Mobile Devices, from Wiley Publishing. His jeffhasen.com blog on mobile and its impact on marketers is often named one of the top in the category. Jeff has spoken across the world more than 150 times on his core belief that everything and nothing has changed with mobile; marketers still need to sell more stuff and it is simply the how that is different.

As CMO, Jeff increased mobile marketing company Hipcricket’s annual revenue 25X and drove it to a public market listing; designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”; and, finally, to sale in 2011. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors, Nestle and Clear Channel.

Jeff also served brands such as Sonic, Chick-fil-A, and Jamba Juice.

The founder and president of mobile consultancy Gotta Mobilize, Jeff co-created the certification program for the Mobile Marketing Association. Having conducted workshops from Sao Paulo, Brazil, to Johannesburg, South Africa, Jeff teaches mobile marketing for online education leader Market Motive. Jeff is also a faculty member teaching mobile in the mini-MBA program at Rutgers University.

For InfoSpace, Jeff led a repositioning of the 10-year-old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.

Earlier in his career, for Nestlé, Jeff directed product launches and reinvigorations; for the Salt Lake Organizing Committee for the Olympic Winter Games of 2002, his work as Project Director for the “look and feel” program raised community awareness and involvement and introduced the Games’ theme, logo and mascots; for Symantec, he helped consumers and businesses through debilitating computer virus outbreaks.