Best Practices to Strengthen Your Content Marketing

Strengthen your content marketing framework with best practices on buyer persona research, mapping content to the buyer’s journey, and using measurement to improve results. In this course, you learn how to make content marketing even more effective by addressing these three critical elements. Advance your content marketing to the next level, as you:

  • Develop buyer personas to gain insights into the how and why of buyers’ behavior. Use the five rings of buyer insight to explore buyers’ decision-making process when making carefully considered purchases and learn how to effectively address their questions and perceived barriers.
  • Map content to the buyer's journey. The right content helps buyers advance smoothly through the sales process and helps them overcome obstacles and objections. Be sure to offer all the content that buyers need to answer their critical questions at each step in the buying journey.
  • Continuously improve content through all-in analytics. Learn the process of how to improve content month after month with an all-in analytics review. Track key metrics, develop and test hypotheses, and formulate experiments that enable you to better understand buyer behaviors and advance your content marketing results to the next level.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

  • Junior to mid-level marketers, marketing leaders, and specialists who work on content marketing
  • Internal clients such as product managers and subject matter experts (SMEs)
  • Content creators

Learning Objectives

  1. Gain insights into buyers’ hidden behaviors with buyer persona research
  2. Map your content to the steps in the buyer’s journey to meet buyers’ expectations and needs
  3. Use all-in analytics to improve marketing operations and demonstrate business impact

Find out what you will learn from instructor George Stenitzer in the video below.

Estimated Length of Completion

Approximately 90 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here 

Note: Although more in-depth in this course, some concepts are also covered in the Fast-Forward Your Content Marketing course. 

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Nonmember $99

Instructors

trainer

George Stenitzer

Founder and Chief Content Officer

Crystal Clear Communications

 

George Stenitzer gives marketers a secret weapon: the Message Map, a one-page tool that hooks any audience in seven seconds. Founder of Crystal Clear Communications, he built a $20 million sales pipeline and generated more than $5 million in revenue through strategic content, then turned those hard-won lessons into training that transforms marketers.

One of ANA's most versatile instructors, Stenitzer leads two complete workshop sequences: the Content Marketing Mastery series and the B2B Marketing Mastery program – making him uniquely equipped to connect marketing strategies to measurable business results.

The Content Marketing Institute named him Content Marketer of the Year. BtoB Magazine called him a Best Marketer twice. He brings Fortune 500 boardroom credibility from senior roles at Tellabs, AT&T, and RR Donnelley to every workshop.