Think Like the Customer: Applying Measurement & Attribution

We are all customers in some form. As marketers, we can use our own experiences to step into the shoes of our customer to better understand not only what they expect from the brand, but also how to treat them, and where and when to best communicate with them. In order to be customer-centric and conduct the best measurement and attribution possible, we need to understand how the customer thinks and acts. Where do they interact with our organization? What do they expect in their treatment? The more we understand their behaviors and interactions with our company, the better we can provide benefit both to them and our company. In this course, we will discuss how to leverage thinking like the customer in order to improve our own measurement and attribution efforts and, ultimately, our relationship with the customer.

This course is the fourth in a six-part series entitled: “Advanced Attribution.” This course can be taken either as a stand-alone course or as part of the series. Powered by Marist.

Learning Experience

This is a video-based, lecture format course with no interactivity. It provides real-world practitioner-led learning. Active course participation is limited and includes assessments, activities, and resources/tools, but no knowledge checks.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in how to leverage thinking like the customer in order to improve their measurement and attribution efforts, and their relationship with the customer.