Marketing Analytics for Impact (Full Day) | School of Marketing | ANA

Marketing Analytics for Impact (Full Day)

Translating Data to Make More Effective Marketing Decisions
(Full Day Workshop)

Marketers require new ways to measure and evaluate marketing performance.   Fortunately, we are living at a time when the robustness and granularity of data are able to provide us with insights. However, many enterprises have been challenged to manage the data needed to navigate through the complex marketing and media ecosystem.   

Several barriers hinder measurement success including integrating disparate data, explaining conflicting results, and securing organization buy-in. To overcome these challenges and to build credibility with internal leaders and partners, marketers must better understand their business needs and tailor a measurement road map and business case to guide themselves toward more effective performance measurement. This workshop builds this capability and helps you and your marketing organization progress toward more accurate, comprehensive, and insightful analytics.  

This interactive workshop will teach you how to confront these challenges and approach measurement that leads to improved marketing ROI. 

Who Is This Workshop For?

This workshop is for mid to upper-level marketers and business professionals who want to:

  • Grow their measurement capability and understanding
  • Improve their ability to uncover and activate on insights from analytics
  • Champion the value of credible analytics to their organization
  • Deliver improved marketing effectiveness, efficiency and ROI

Please note, this is not a technical, data science, or statistics workshop.   This workshop’s focus is on the practical application of marketing analytics and the appropriate solutions to address your organizational needs.    

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees increase marketing efficiency by teaching them:

  • The right questions to ask before you engage in marketing analytics
  • The right data to support your analytics
  • Which tools & techniques to leverage – from both a strategic and tactical lens

This workshop helps attendees maximize marketing ROI by teaching them:

  • The best practices to a successful adoption of an analytics program
  • The right metrics and KPIs to drive accountability across the organization
  • How to extract actionable insights from measurement findings
  • How to better predict the timeline, budget, and resource allocations you and your team will need to drive a successful program

Download the full agenda here


  • Nancy Smith

    Nancy Smith is President and CEO of Analytic Partners Inc., a global marketing analytics consultancy and technology company that she founded in 2000. Analytic Partners provides results-driven analytics, consulting and proprietary technology to provide data driven marketing solutions including marketing mix modeling and multi-touch attribution. Nancy focuses her organization to look beyond just measuring marketing ROI to driving change for AP clients with forward-looking, predictive insights.