Advertising Production Masterclass | School of Marketing | ANA
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Advertising Production Masterclass

This event is over.

This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session.

Download the full benefits here


  • Setting the Stage (30 min)
  • Content Production Process Overview (60 min)
  • Break (15 min)
  • Content Production Overview (continued) (60 min)
  • Cost Drivers and Optimizers (45 min)
  • Lunch (30 min)
  • Talent: Managing Your Talent Payments (45 min)
  • Getting Social: Navigating Your Social Content Productions (60 min)
  • Break (15 min)
  • Selecting a Vendor for Your Project (60 min)
  • Production Trends (45 min)
  • Closing (15 min)

Instructors

Advertising Production Resources

Advertising Production Resources (APR) is a Woman-Owned & Women-Led content creation optimization consultancy that oversees over $1 Billion in annual production spend and agency fees for approximately 70 advertisers around the globe. With hands-on production experience in TV, Print, OOH, Digital Videos, Web, Mobile, Social, and Experiential, our 150+ team members around the world collaborate with advertisers and their creative resources to establish best practices & locate efficiencies in their content creation ecosystems. Through our integrated approach and world-class benchmarking - powered by ACERO™, the world's largest proprietary database of production investment - we drive innovation, improve production acumen, and increase return on investment for all our clients.