Advertising Production Masterclass

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Marketers struggle to stretch their limited production budgets because they must contend with a complex media ecosystem. By understanding the ins and outs of the production process and by knowing what drives the cost of producing your content assets, you are empowered to make better production decisions. This awareness also makes it easier for you to choose the appropriate agency and production partners. Ultimately, it is the partners you choose that are vital to your production efficiency, effectiveness, and ROI.

This workshop will teach you best practices and clarify your own role and responsibilities in the content production process (TV/video, photography, OOH, digital/social, etc.). Along the way, you will see what works, and you will improve your ability to develop better content integration. This workshop also provides learning on the unique nuances and challenges of producing content for social platforms. And you will gain insight on the latest production trends, such as transparency and marketer-led production — all of which will give you an advantage over your peers.

This workshop is engaging with discussions, interactive group activities, and case studies. Throughout the session, you will discover how to maximize your ROI and think strategically about your production projects.


Who Is This Workshop For?

This workshop is best suited for brand marketers, internal advertising managers, and procurement or sourcing professionals responsible for Advertising and Marketing deliverables who are ready to address challenges and changes in marketing production.

Important: Effectively leading this workshop requires diverse expertise. Depending on the location of your workshop, your company may be asked to reimburse for the travel costs of one additional presenter. You will be notified well in advance if this is the case for you.

Download the full benefits here

  • Setting the Stage (30 min)
  • The Landscape and Content Production Strategy (30 min)
  • Break (15 min)
  • The Integrated Production Process: Planning for all Media (60 min)
  • Break (15 min)
  • Integrated Production Process: Bidding and Award (45 min)
  • Lunch (45 min)
  • Integrated Production Process: Pre-Production thru Post-Production and Delivery (45 min)
  • Break (15 min)
  • Getting Social: Navigating Social Media including the Social Influencer Marketplace (60 min)
  • Break (15 min)
  • Cost Driver and Optimizers Exercise (30 min)
  • Closing (15 min)



Advertising Production Resources

Advertising Production Resources (APR) is a production optimization consultancy that oversees approximately $1 Billion in annual ad production spend for over 50 advertisers around the globe. With hands-on production backgrounds in TV, Print, OOH, Digital Videos, Web, Mobile, Social and Experiential, their more than 100 team members collaborate with advertisers and their creative resources to establish best practices and find efficiencies in the advertising and content production supply chain.

They bring together a diverse team of presenters including Terence Sullivan, Sue De Lopez, Gaytana Carrino, and Kathy Keith who encompass subject matter expertise in Digital/Social, Video, Print, and overall marketing production strategy. For more information on APR, visit