Brand Activations that Drive Results

This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session.

To build profitable, long term brand loyalty, brands are increasingly looking for ways to more effectively engage with consumers beyond traditional channels. As a result, marketers are under ever more pressure to deliver “buzz”, sharable consumer experiences and sales through brand activations. This is no easy task given today’s distracted customer. To succeed you need an integrated plan, agile process, and tools to get closer to your consumers and to stand out in a crowded marketplace.

During this half day workshop, you will learn about some of the most essential and effective methods of bringing your brand to life and delighting your consumers.  These include Promotions, Experiences, Events, Sponsorships and Influencer Marketing. You’ll learn the core principles of each discipline and best practices for implementing an activation plan in your business.

This workshop is interactive, with ample exercises that will allow you to build skills and practice new approaches for your brand. You will work with others on case studies and group exercises and each module is packed with insightful examples.

This workshop is an excerpt of the ANA full day workshop called “Bringing your Brand to Life.” In the full day version, you will go deeper into each of the half day topics and you also learn about cause related marketing, working with intermediaries and content marketing.  Most importantly, in the full day, you will utilize an Activation Planner to develop an activation plan that you can utilize in your organization.   The Activation Planner is a valuable tool in developing your brand activations and achieving your goals.

 

Who is this workshop for?

This workshop is great for marketers at all levels who want to go beyond traditional marketing and who are looking for practical instruction on best practice brand activation.

Download the full benefits here


  • Setting the Stage (30 min)
  • Promotions Marketing (40 min)
  • Experiential and Events (45 min)
  • Break (15 min)
  • Sponsorships, Case Related and Influencer Marketing (45 min)
  • Planning and Measurement (40 min)
  • Closing (15 min)



when

Start: Tuesday, March 5, 2019 at 9:00am

End: Tuesday, March 5, 2019 at 1:00pm

WHERE

Reed Smith
101 2nd Street
#1800
San Francisco, CA 94105

Registration Pricing

Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
Brand Activations that Drive Results Client-Side Marketer $0 Marketing Solutions Provider Gold N/A Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A

Instructors

trainer

Simon Bradley

Simon is a senior marketing leader and founder of Simon Bradley Marketing - a consultancy focused on helping marketing organizations solve their challenges by building long term loyalty through brand strategy, customer relationship management and digital engagement. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s US marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.

Simon has been based in the US for the last ten years, but has also led marketing teams across the world including the UK, Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing, Distribution in Travel and Hospitality and Customer Relationship Management.

Born and educated in the UK, he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.