End-to-End Digital Marketing - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

A good online strategy unites all the moving parts that comprises a consumer’s digital journey and path to purchase. It includes a media plan, a search plan, a social media plan, a website experience, a marketing automation sequence and a measurement approach, all wrapped into an integrated platform. It enables all of the channels, technologies and components of online marketing to guide your target audience into your organization’s sales funnel and lasting brand embrace.

Join us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web. Harry’s workshop will include real case studies as well as tactics and ideas that your company can start using right away.  Please come to the seminar ready to have fun and ask a lot of questions!

This workshop is an excerpt of the ANA full day workshop “End-To-End Digital Marketing.” In the full day version, significant time is allocated to the workshop for you and your team to apply the learnings to your specific business projects.  The instructor works with you to determine the optimal mix of application exercises. 

Who is this workshop for?

This workshop is for marketers who want to wrap their heads around all of the moving parts that comprise digital marketing and to add power and potential to their current online platforms, channels and campaigns.

Download the full benefits here


  • Setting the Stage: Digital Strategy Development (Planning, strategy and tactical planning) (20min)
  • Paid Media (90min)
  • Earned/Owned Media (90min)
  • Conversion Optimization (20min)
  • Optimize (Measuring and improving channel and campaign performance) (20min)
  • Closing (5min)



when

Start: Thursday, April 6, 2023 at 2:00pm

End: Thursday, April 6, 2023 at 5:00pm

WHERE

Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
End-to-End Digital Marketing - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Individual $399 Nonmember $399

Instructors

trainer

Harry J. Gold

Harry Gold is the founder and CEO of Overdrive Interactive, an award winning digital marketing firm that has served top companies such as Harley-Davidson, Samsonite, GE, Topps, Bazooka Candy Brands, Dow Jones, John Hancock, AXA, Principal Financial, AAA, AIG, EMC, The Rockettes, and IBM. Harry’s primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs with both Overdrive’s clients and the world.

Harry is a member of the ANA Faculty and is also a frequent lecturer on search engine marketing, social media marketing, and online media for the American Marketing Association, the New England Direct Marketing Association, Search Engine Strategies, Mediabistro, and Harvard University. He has also written a number of expert columns for ClickZ.