Executing an Agile Campaign 301 (AG Mastery)- Virtual Training

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

This is the third workshop in the ANA’s Agile Marketing Mastery Program, a four-part series designed to give you exposure to all facets of Agile Marketing and to equip you for implementation at your organization. To achieve mastery in this topic we encourage you to register for all four workshops in the series, however you may register for any workshop that best fits your needs.

Click HERE to register for Introduction to Agile 101 (2:00 to 5:00 p.m. EDT, 8/10)

Click HERE to for Sprint Planning & Project Estimating 201 (2:00 to 5:00 p.m. EDT, 8/12)

Register below for Executing an Agile Campaign 301 (2:00 to 5:00 p.m. EDT, 8/17)

Click HERE to register for Successful Agile Integration and Transformation Within Your Organization 401 (2:00 to 5:00 p.m. EDT, 8/19)

This workshop is the third part of the ANA’s Agile Marketing Mastery Program, a four-part series designed to give you exposure to all facets of Agile Marketing and equip you for implementation within an organization.

In this virtual workshop, participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation. This includes the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams integrate Agile within an organization successfully. After taking this workshop, you will have a complete understanding of the tools required to implement an Agile campaign with success.

This engaging virtual workshop contains individual exercises, case studies, and real-world examples to give you the experience you need in order to understand how to implement Agile on the job.

Target Audience
This virtual workshop is open for marketers at any level that develops and/or executes marketing campaigns. It is particularly useful for those who want to understand how to implement an agile process for improved decision-making.

Download the full benefits here

  • Setting the Stage (15min)
  • Agile Execution (30min)
  • Sprint Assignments (30min)
  • Break (15min)
  • The Art of Checking-In (Especially virtually) (15min)
  • Sprint Tools and Technologies (30min)
  • Individual Exercise: Define Your Alpha Sprint (30min)
  • Closing (15min)



Instructors

trainer

Cord Silverstein

Founder and President, Advocacy Social 

Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client-side. Cord is president of Advocacy Social, a content marketing and social media agency that specializes in working with brands of all sizes to better identify, engage and empower their true brand advocates and most influential members delivering real and tangible ROI for his clients.

For more than 10 years, Cord has been speaking at conferences and at organizations to share his thoughts and industry best practices. Today, Cord splits his time between leading marketing campaigns and personalized corporate training. He has taught and taken part in over 100 certified marketing courses and corporate trainings with a focus of getting more done in less time and quickly adapting to change allowing marketing teams to work better, smarter and faster.

Cord’s diverse background allows him to teach a number of courses including Agile Marketing for Marketers, Social Media Marketing, Content Marketing, and specific leadership and creativity training. He is passionate about Agile Marketing having led the training and integration for more than 50 different organizations including his own company and the vast majority of his clients.

Some notable clients and employees Cord has worked with include Dell, Lenovo, Chrysler, Staples, MetLife, and GlaxoSmithKline. Cord is based in Raleigh, North Carolina and an active member of several boards and local community projects.